Visit California releases final Regional Strategic Tourism Plans
Jonathan Changus
June 30, 2025
The final versions of the Regional Strategic Tourism Plans are now available, after more than two years of development and nearly 2,000 industry touchpoints.
The published documents and resources incorporate feedback submitted by industry and community stakeholders during the public comment periods in March and May.
Visit California extends its gratitude to the diverse project teams, strategic partners and industry experts whose contributions were instrumental throughout the development process, especially those who offered feedback on the draft plans. Many insightful comments helped to ensure the plans reflect the values and priorities of each tourism region.
Funding from the U.S. Economic Development Administration’s Travel, Tourism and Outdoor Recreation program made this project possible. The grant was awarded in 2022 as the industry looked ahead to the opportunities and challenges it faced coming out of a global pandemic with so much uncertainty, and yet boundless opportunity to prove its resilience and potential for growth.
While that grant does not provide funding or staff for implementation work, the plans identify resources available at the state and regional levels that organizations can leverage.
Explore the plan components via the links below:
For more information, contact RegionalPlans@VisitCalifornia.com.
