Accessibility

Privacy Policy

California Travel and Tourism Commission dba Visit California
Address: 555 Capitol Mall, Suite 1100, Sacramento, CA 95814
Phone Number: +1 (916) 444-4429
Toll Free: +1 877-822-8687
Email address: privacy@visitcalifornia.com

Contact details of our Data Protection Officer

VeraSafe
Address: 100 M Street S.E., Suite 600, Washington, D.C. 20003 USA
Phone Number: +1 (617) 398-7067
Email address: experts@verasafe.com
Web: https://www.verasafe.com/about-verasafe/contact-us/

Identity and contact details of the Representative in the EU: click here.

Identity and contact details of the Representative in the UK: click here.

 

General Information

Do we collect Personal Data?

YES. Some categories include contact information (e.g., full name, postal address, phone number, email address, etc.) and online identifiers (e.g., IP address, cookie identifiers, etc.).

Click here to know which categories of Personal Data we collect and how we obtain them.

Do we sell Personal Data?

NO. Like many companies, however, we use service providers that help deliver interest-based ads to you or analyze our Sites traffic and may transfer Personal Data to business partners for their use. Making Personal Data (such as online identifiers or browsing activity) available to these companies may be considered a “sale” under some privacy laws.

Click here to opt out of the sale of your Personal Data.

 

Tracking

Do we use cookies or similar tracking technologies on our Sites?

YES. Please read our Cookie Notice.

Do we track your activities in other websites?

YES. Please read our Cookie Notice.

 

Privacy Rights

Can you request to receive a copy of the Personal Data we have collected about you?

YES. Click here to learn how to receive a copy.

Can you withdraw your consent to our processing of your Personal Data?

YES. Click here to learn how to withdraw consent.

Can you request to have your data deleted?

YES. Click here to learn how to request that your data is deleted.

Can you request not to have your data sold?

YES. Click here to learn how to opt out of the sale of your Personal Data.

Do we discriminate you for exercising your privacy rights?

NO. Click here to learn more about your right not to be discriminated.

Do we offer you financial incentives for your Personal Data?

NO

 

Security

Do we protect your Personal Data?

YES. Click here to learn more about how we protect your Personal Data.

 

Introduction

The California Travel and Tourism Commission dba Visit California (“Visit California”, “we”, “us”, “our”) is a non-profit organization with a mission to develop and maintain marketing programs that inspire travel to, and within, California. Visit California takes the protection of personal data (“Personal Data”) very seriously. Please read this privacy notice (the “Notice”) to learn what we are doing with your Personal Data, how we protect it, and what privacy rights you may have under applicable data protection and privacy laws, such as the EU General Data Protection Regulation, the UK GDPR (GDPR) and applicable U.S. State Privacy Laws.

What is Covered by this Privacy Notice?

This Notice addresses data subjects, such as visitors, users and others (which includes both individuals and households) whose Personal Data we:

  • receive directly through our websites, digital platforms and apps (“Sites”) (for example, via webform submissions);
  • receive from our industry partners;
  • obtain through trackers on our Sites; or
  • process to create our marketing programs ("Services").

What is Not Covered by this Privacy Notice?

Human Resources Personal Data

This Notice does not apply to the Personal Data of employees, job applicants, contractors, business owners, directors, and officers of Visit California.

Information Which Does Not Constitute Personal Data

If we do not maintain information in a manner that identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular individual or household, such information is not considered Personal Data and this Notice will not apply to our processing of that information.

What Can You Find in this Notice?

This Notice tells you, among other things:

  • What Personal Data we collect about you and how we obtain it
  • The legal bases for processing your Personal Data
  • For what purposes we use that Personal Data
  • How long we keep your Personal Data
  • With whom we share your Personal Data
  • Your rights about the Personal Data we collect about you and how you can exercise those rights
  • How we protect your Personal Data
  • How to contact us

Our Role With Respect to Your Personal Data

Within the scope of this Notice, Visit California acts as a data controller or “business” for the Personal Data we process. This means that we decide how and why Personal Data is collected and further processed.

Lawful Bases for Processing

We must have a valid reason to use your Personal Data. This is called the "lawful basis for processing". We may process your Personal Data on the basis of:

  • your consent - we may rely on your consent when you visit our Sites and agree to the use of cookies and other trackers. By accepting cookies and other trackers, you allow us and other third parties to track your browsing behavior and collect data for various purposes such as analytics, personalization, and targeted advertising
  • our legitimate interests – we may rely on our legitimate interests or those of a third party if these legitimate interests are not overridden by the data subject's rights and interests. Read more about our legitimate interests below
  • the need to perform a contract with you
  • the need to comply with the law
  • any other ground, as required or permitted by law

Where we process your Personal Data based on your consent, you may withdraw it at any time. However, this will not affect the lawfulness of our processing before you withdrew your consent. It will also not affect the validity of our processing of Personal Data performed on other lawful grounds.

Where we receive your Personal Data as part of our Services to fulfill a contract, we require such Personal Data to be able to carry out the contract. Without that necessary Personal Data, we will not be able to provide our Services.

We may process your Personal Data based on the following legitimate interests:

  • Enhance our marketing programs and send marketing communication that may be of interest to you
  • Optimize our marketing strategy to understand the profiles of the individuals who are most likely to be interested to travel to, and within, California.

When we rely on legitimate interests as a lawful basis of processing, you have the right to ask us more about how we decided to choose this legal basis. To do so, please use the contact details provided below.

What Personal Data We Process and How We Obtain It

The table below describes the categories of Personal Data we have collected about you in the last twelve months.

Personal Data Categories and Specific Data Collected
How We Obtain It

Identifiers
Name, username, physical address, Internet Protocol address, email address, phone number, or other similar identifiers, company name, company type
Provided by you directly.
Collected through cookies or other trackers
Commercial information
Records of Services purchased, obtained, or considered, or other consuming histories or tendencies
Provided by you directly.
Internet or other similar network activity
Browsing history, search history, usage data, device ID, browser, behavior information on a consumer's interaction with our Sites or advertisement
Collected through cookies or other trackers.
Provided by our advertising and analytics partners.
Geolocation data
Physical location (city, state, country, postal code)
Provided by you directly.
Collected through cookies or other trackers.
Provided by our advertising and analytics partners
Professional or employment-related information
Job title, job description, company name, company type
Provided by you directly.
Inferences drawn from other Personal Data
Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
Collected through cookies or other trackers.
Provided by our advertising and analytics partners.

 

We will not collect additional categories of Personal Data without informing you.

Cookies

A “cookie” is a small file stored on your device that contains information about your device. We may use cookies to provide basic relevant ads, website functionality, authentication (session management), usage analytics (web analytics), to remember your settings, and to generally improve our websites and Services.

We use session and persistent cookies. Session cookies are deleted when you close your browser. Persistent cookies may remain even after you close your browser, but always have an expiration date. Most of the cookies placed on your device through our Services are first-party cookies which are placed directly by us. Other parties, such as Google, may also set their own (third-party) cookies through our Sites. Please refer to the policies of these third parties to learn more about the way in which they collect and process information about you.

If you would prefer not to accept cookies, you can change the setup of your browser to reject all or some cookies. Note, if you reject certain cookies, you may not be able to use all features of our Sites. For more information, please visit https://www.aboutcookies.org/.

You may also set your browser to send a Do Not Track (DNT) signal. For more information, please visit https://allaboutdnt.com/. Please note that our Sites do not have the capability to respond to “Do Not Track” signals received from web browsers.

For What Purposes Do We Use Your Personal Data?

We may process your Personal Data for the following purposes:

  • Creating our marketing programs and providing the Services.
  • Operating, maintaining, and providing you the features and functionality of our Sites
  • Evaluating the effectiveness of our Sites and advertising campaigns
  • Contacting you in connection with your activities on our Sites and our Services
  • Sending you email marketing communications which we think may interest you
  • Fulfilling legal obligations and enforcing our rights
  • Responding to your requests or questions.

How Long We Keep Your Personal Data

We will retain your Personal Data for as long as is necessary to fulfill the purpose for which we collected your Personal Data and any other permitted linked purpose and in compliance with our data retention policies. For example, we will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Generally, we retain usage data for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Sites, or we are legally obligated to retain this data for longer time periods.

If your Personal Data is used for more than one purpose, we will retain it until the purpose with the longest retention period expires; but we will stop using it for the purpose with a shorter retention period once that period expires. Our retention periods are also based on our business needs and good practice.

Your Personal Data may need to be retained in our backup systems and will only be deleted or overwritten at a later time. This may be the case even when you or a Supervisory Authority has validly asked us to delete your Personal Data or when we do not no longer have a legal basis for processing such Personal Data.

Your Privacy Rights

Right to Know What Personal Data Visit California Has About You

This is called the right of access. This right allows you to ask for full details of the Personal Data we hold on you. You have the right to obtain from us confirmation of whether or not we process Personal Data concerning you, and, where that is the case, a copy or access to the Personal Data and certain related information.

Once we receive and confirm that the request came from you or your authorized agent, we will disclose to you:

  • The categories of your Personal Data that we process
  • The categories of sources for your Personal Data
  • Our purposes for processing your Personal Data
  • Where possible, the retention period for your Personal Data
  • The categories of third parties with whom we share your Personal Data
  • The specific pieces of Personal Data we process about you in an easily-sharable format

Right to Change Your Personal Data

This is called the right to rectification. It gives you the right to ask us to correct without undue delay anything that you think is wrong with the Personal Data we have on file about you.

Right to Delete Your Personal Data

This is called the right to erasure, right to deletion, or the right to be forgotten. This right means you can ask for your Personal Data to be deleted.

Right to Ask Us to Limit How We Process Your Personal Data

This is called the right to restrict processing. It is the right to ask us to only use or store your Personal Data for certain purposes.

Right to Ask Us to Stop Using Your Personal Data

This is called the right to object. This is your right to tell us to stop using your Personal Data where we rely on a legitimate interest.

Right to Port or Move Your Personal Data

This is called the right to data portability. It is the right to obtain your data in a structured, commonly used format.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights.

How Can You Exercise Your Privacy Rights?

To exercise any of the rights described above, please submit a request by either:

  1. Contacting us by email at privacy@visitcalifornia.com
  2. Writing to us at: California Travel and Tourism Commission dba Visit California, 555 Capitol Mall, Suite 1100, Sacramento, CA 95814.

Verification of Identity and Authority

In order to correctly respond to your privacy rights requests, we need to confirm that YOU made the request. Consequently, we may require additional information to confirm your identity.

If you are submitting a request on behalf of somebody else, we will need to verify your authority to act on behalf of that individual by providing proof of signed permission, a valid power of attorney, or parental responsibility.

Response Timing and Format of Our Responses

We will confirm the receipt of your request within ten (10) business days. Please allow us up to a month to reply to your requests. If we need more time (up to 90 days in total), we will inform you of the reason why in writing.

Children's Privacy & Data Security

Our Sites are not directed at, or intended for use by, children under the age of 13.

We are strongly committed to keeping your Personal Data safe. We have implemented and will maintain technical, administrative, and physical measures that are reasonably designed to help protect your Personal Data from unauthorized processing.

Right to Lodge a Complaint with a Supervisory Authority

If the GDPR applies to our processing of your Personal Data, you have the right to lodge a complaint with a supervisory authority if you are not satisfied with how we process your Personal Data.

Changes to this Notice

If we make any material change to this Notice, we will post the revised Notice to this web page. We will also update the last updated date. By continuing to use our Sites after we post any of these changes, you accept the modified Notice.

Contact Us

If you have any questions about this Notice or our processing of your Personal Data, or want to submit a verifiable consumer request, please contact our privacy team by email at privacy@visitcalifornia.com or by postal mail at:

California Travel and Tourism Commission dba Visit California
Attn: Visit California Privacy Team
555 Capitol Mall, Suite 1100,
Sacramento, CA 95814
United States

Please allow up to four weeks for us to reply. 

European Union Representative

We have appointed VeraSafe as our representative in the EU for data protection matters. While you may also contact us, VeraSafe can be contacted on matters related to the processing of Personal Data. To contact VeraSafe, please use this contact form: https://www.verasafe.com/privacy-services/contact-article-27-representative/ or via telephone at: +420 228 881 031.

VeraSafe Netherlands BV
Keizersgracht 555
Amsterdam 1017 DR
The Netherlands

United Kingdom Representative

We have appointed VeraSafe as our representative in the EU for data protection matters. While you may also contact us, VeraSafe can be contacted on matters related to the processing of Personal Data. To contact VeraSafe, please use this contact form: https://www.verasafe.com/privacy-services/contact-article-27-representative/ or via telephone at: +44 (20) 4532 2003.

VeraSafe United Kingdom Ltd.
37 Albert Embankment
London
SE1 7TL
United Kingdom