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Around the Globe: Spotlight on Mexico

April 2021 | FREE

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This webinar is part of a series that spotlights key international markets in anticipation of international market re-entry. The Mexican market is expected to have the fastest rebound with a projected $4.2 billion spending in 2023, which is almost on a par with its 2019 level of $4.26 billion. This webinar will provide updated market intelligence and the latest trends of consumer, media, trade and airlines.

This webinar is free to attend and will take place Wednesday, April 14 at 8 a.m. PT.

Note: Outlook Forum Plus webinars require Zoom.

Draft Agenda

Market Update Webinar (open to all California industry)

  • Welcome from Visit California                                                                     
  • Market Update                                              
    • Market research
    • Current consumer sentiment
    • Key industry progress towards re-opening
  • Airlift Landscape Update
  • Trade Landscape Update
  • Media and Digital Influencer Landscape Update
  • Q&A