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California Pavilion at IMM USA 2022 hero
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California Pavilion at IMM USA 2023

January 2023 | Early bird pricing starting at $2,050


Visit California is excited to announce that it will continue its partnership with TravMedia’s IMM USA in 2023. Visit California will once again host the California Pavilion at IMM with a discounted price subsidized by Visit California and added perks for California delegates, including an invitation to the Welcome Reception on Jan. 25.

Registration will open 9 a.m. Tuesday, Aug. 9. The discounted, early bird price of $2,050 will be valid through Aug. 31. 

Early bird (book by Aug. 31): $2,250 $2,050 for California delegates
Early (book by Sept. 30): $2,650 $2,450 for California delegates
Regular (book by Oct. 31): $2,950 $2,750 for California delegates

While California Pavilion partners are invited to the Welcome Reception hosted by Visit California the evening of Jan. 25, please note that registration for The TravMedia Summit earlier that day comes at an additional cost.

To maximize time on the East Coast, Visit California will facilitate additional New York Media Mission programming on Friday, Jan. 27. California delegates are invited to register for these events as part of a larger New York Media Mission organized by Visit California, and will receive an invitation via email after registering for the California Pavilion. The cost to attend these add-on events is $200 total.

Sustainability & Networking Brunch at Dotdash Meredith
Description: Meet with key editors and staff from Dotdash Meredith to talk about sustainability in the travel space. This brunch will also include a networking component, enabling you to have one-on-one interactions with the media in attendance.

Pitching Producers: Golden Opportunities in TV's Second Golden Age
Description: Attend a panel with key producers, representing a diverse mix of 2-4 perspectives ranging from traditional broadcast to streaming news platforms. Visit California is finalizing the panelists, but we are inviting producers from TODAY, Good Morning America, Cheddar, NBC News NOW, and more.

Please contact Kristen Bonilla with any questions.

TravMedia’s IMM USA is a global networking event connecting the travel industry with top journalists, editors, influencers and broadcasters. Exhibitors secure a dedicated event table to meet with North America's premier travel media in 24 pre-scheduled one on one appointments where they can pitch a year’s worth of stories, famil trips and features in one day. TravMedia's in-person IMM USA 2023 will occur Jan. 26, 2023.

California Pavilion delegates will benefit from:

  • Up to 24 one-on-one media appointments, pre-booked through the TravMedia appointment system, after your personal selections are recorded
  • High-visibility California designated space in the event’s exhibition hall, with opportunity to distribute collateral at your table
  • Inclusion in Visit California’s digital collateral piece
  • Registration price of $2,050 if registered before Aug. 31 ($200 off lowest price for TravMedia clients, $600 off for non-clients!)