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DMOs: Increase Site Traffic and Partner Visibility with California Now Travel Stories

By Jeff Tang 04/22/2021

The Google Web Stories format seems tailor made for the travel industry: it’s mobile-first, visual, interactive, and has high visibility in Google’s mobile search results. To help California DMOs develop their own stories and promote local tourism, Visit California partnered with tourism content specialist CrowdRiff to create the California Now Travel Story Network.

The best part? The platform is 100% free for California DMOs and there is no cap on the number of stories.

California DMOs are already finding success through this brand new platform:

What is a Travel Story?
The California Now Travel Story Network leverages the Google Web Stories (formerly AMP Stories) technology to quickly generate bite-sized, mobile-first content with two big advantages: media-rich stories load lightning fast, and they can be embedded anywhere — particularly on Visit California and partner websites. 

Dog-Friendly Ventura Travel Story  California Cabins Travel Story 

Why Create a Travel Story?
Beyond high engagement and minimal to no investment, Travel Stories are one of the easiest way to pop to the top of Google search rankings and become featured on Visit California’s high-visibility consumer websites. Visit California does not moderate or approve partner content to encourage destinations to rapidly release new content apace with local events, openings and travel trends.

When a DMO publishes a story, it is automatically pulled into multiple galleries across VisitCalifornia.com — for example, on the popular “Best of California” microsite (under the “Travel Stories” heading).

Google itself prioritizes Web Stories in its mobile search results. While Visit California cannot guarantee a story will be ranked highly, it’s generally easier to earn front-page results for common destination searches with a Web Story than it is a static webpage or blog post. And consumers who are already traveling are (unsurprisingly) highly likely to be on a mobile device.

How Do I Create a Travel Story?
Travel Stories are easy to create, and organizations can repurpose existing content. Crowdriff’s production tool uses an intuitive visual interface and is similar to posting to social media.

If you are a DMO, start creating Travel Stories by emailing TravelStory@VisitCalifornia.com. For additional information and opportunities, visit the California Now Travel Stories Network Program Page.

Tourism businesses and non-DMO organizations should reach out to their local DMO to start collaborating in the California Now Travel Story Network. You can also promote stories and updates directly through Visit California using the Content Submission Tool.

 

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