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Two New California Now Blog Series Help Travelers Discover Hidden Gems, Safely

By Gwynne Spann 08/13/2020

Visit California recently released two new content series designed to help consumers with trip planning during the pandemic. The eight articles in the “What You Need to Know” series reinforce safe travel practices and provide essential information across key industry segments. The “So You Think You Know” articles promote hidden gems in 11 different destinations and are crafted to encourage Californians to fully explore their own backyards before venturing further afield.

'What You Need to Know'
The series prepares travelers to visit safely and in accordance with all laws and restrictions, and offer tips from local businesses and destinations. It reflects the organization’s broader strategy of encouraging tourists to travel responsibly during the pandemic.

The articles have already received more than 18,000 pageviews, a number expected to climb sharply as Visit California begins to share them on social media. The series currently features coverage of all industry segments and several additional travel and tourism topics:

'So You Think You Know'
The newest content series on the California Now blog spotlights lesser known tourism businesses and travel adventures. While this content appeals to anyone visiting the Golden State, it was created foremost to help California Residents rediscover their home state — or even their own backyard. 

The series is ongoing, with additional destination spotlights planned for later in the summer. 

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