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CEVID 2020 virtual Palm Springs
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CEDIV’s Travel Trade Conference Goes Virtual in Palm Springs

By Kassie Churchill 06/30/2020

CEDIV is a travel agency network in France consisting of approximately 220 travel agencies. Every year, CEDIV organizes an annual conference, CEDIV Congress, for the top travel agency owners, agencies, airlines, trade media and officials.

CEDIV intended to bring Congress to California (and the U.S.) for the first time in June 2020 before the COVID-19 pandemic. Visit California had made plans to welcome this prestigious conference to Greater Palm Springs, which would have included a day of workshops, trainings and social activities for industry partners.

 Filming livestream at CEVID 2020

Visit California and CEDIV pivoted to a 100% virtual conference — the first ever “e-convenc’tour.” The program offered four days of virtual events. One highlight was the productive networking that occurred between airlines, tour operators and travel agencies. Visit California added numerous high-value contacts to its travel trade database while promoting California with French agents and operators.

The virtual conference also included live feeds of high-profile speakers, supported by extensive social media, on-demand video and a press conference. VIPs included Sylvie Tellier, president and executive director of Miss France Committee, and Alexandre Debanne, founder and owner of Raide Amazones.

Virtual interview at CEVID 2020 

Though Visit California missed out on the opportunity to share a firsthand experience of the Golden State with its French travel trade partners, the virtual format maintained nearly all of the planned workshop and networking content, and ultimately succeeded at familiarizing influential trade professionals with California travel opportunities.  

Creative face mask at CEVID 2020

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