California Recognition Soars in Chinese Travel Landscape

California has recently garnered significant recognition and continues to emerge as a highly desired destination in the eyes of Chinese travelers and media partners.

The state has been honored with notable awards, including:

• Trip.com Group, “Best Global Partner”
• Qunar Annual Award, "The Most Anticipated Destination"
• Tongcheng Travel, "Destination with the Most Potential"
• CAAC Inflight Magazine 2023 Sky Choice Travel Award, "Destination of the Year."
• Travel & Leisure World Leisure Awards, "Best Leisure Sports Destination"

Following the success of Visit California’s China Trade Mission in August of 2023 and a variety of other trade and media efforts, the state has effectively positioned itself as a welcoming destination to Chinese visitors, leading to a notable resurgence in the Chinese market. This has not only bolstered California’s reputation but has also forged new partnerships, serving as a cornerstone for promoting all that is new and exciting in the Golden State. Subsequent marketing events and strategic initiatives will continue to build momentum solidifying California's spot as a top-tier travel destination.