Professional cycling teams at the 12th annual Amgen Tour of California.
Newsroom Detail Page Back To Newsroom

Crisis-Optimized Consumer Content

By Jeff Tang 04/22/2020

Though most travel is paused, Visit California is busy producing and surfacing digital content to remind travelers of the many California experiences that await them once the state reopens for business. These videos, blog posts and social media feature content that inspires engagement with California destinations today while promoting future travel.


Dream With Us [video]

dream with us still

This video offers a respite from the daily news cycle with stunning images from 16 California destinations. Share to inspire big dreams of a future Golden State vacation.



Thank You [video]

Thank You video still

Visit California produced this shareable video to thank everyone who’s fighting to end the pandemic — from healthcare workers to all Californians doing their part by maintaining social distancing.


Zoom Conference Backgrounds

Choose from more than 40 stunning backgrounds featuring destinations throughout the state. In addition, Visit California is promoting Zoom backgrounds from industry partners.


Visit California Instagram

visit california instagram post

People stuck at home are hungry for appealing visual content, which is reflected in the high traffic to social media platforms such as Instagram. Visit California is sharing inspiring moments of beauty that conjure dreams of California travel and reinforce social campaigns such as #CATakeoutTuesday.


CA Now Top Blog Posts

Take inspiration from these popular California Now blog posts, which showcase the variety of creative ways California’s tourism industry is reaching  travelers stuck at home.



Entertainment and The Arts

Fitness, Sports and Outdoors

Trip Planning

Related Articles