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Global Influencer Advisory Board meets in Ventura and celebrates California Surfing Day

By Kristen Bonilla 10/08/2024

Visit California convened its Global Influencer Advisory Board in Ventura this September for a meeting and local activities that captured the destination’s relaxed beach town vibes.

With two new members from the U.K., Nat and Charlie, a couple sharing LGBTQ+ travel content at @natandcharlie, the board now has 12 members and a total potential reach of more than 3.9 million.

Visit California first started the advisory board in 2017 with the goal of fostering long-term ambassadors for California while also gaining insights into influencer best practices to both inform our program and pass along to the industry. Quite a few valuable insights were shared during the meeting and will be reflected in the upcoming 2025 Influencer Strategy Document.

Here are a few highlights:

But the trip wasn’t all meetings! The group spent a day at Channel Islands National Park for hiking and kayaking, took a surfing lesson with local legend Chipper Bro ahead of California Surfing Day, and visited many of the local businesses that make Ventura so vibrant, including Ventura Coast Brewing Company, Coastal Cone, Strange Beast, Paradise Pantry, and Peirano’s, to name a few.

Big thank you to the team at Visit Ventura for the warm welcome and unforgettable week!

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