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[Updated] Dine Out to Help Out: Visit California Partners with California Restaurant Association Foundation

By Lindsey Guinn 11/06/2020

Whether it’s #TakeoutTuesday or an al fresco date night, there is always a good occasion to patronize a local restaurant. And while Californians typically dine out for fun or to avoid dirty dishes, many local businesses are now looking to this support to keep the lights on through the COVID-19 pandemic.

 

Update 11-6: Share the new California Now article to help the restaurant keep up the momentum of this month-long charity event. 

To drive awareness to the importance of supporting local restaurants, the California Restaurant Association Foundation (CRAF) is introducing The Grateful Table Dine Out. The month-long campaign starts Nov. 1 and benefits California’s struggling restaurants. The campaign will raise funds for CRAF’s Restaurants Care® program, which provides restaurant workers facing hardships with relief grants for basic living needs like groceries, utilities, diapers, clothing, gas and rent.

The Grateful Table Dine OutThe Challenge
Nationally, one in six restaurants have “closed either permanently or long-term,” according to a survey conducted by the National Restaurant Association. In California, shelter-in-place orders, capacity mandates, safety restrictions and more have drastically impacted restaurants’ ability to operate. This has left thousands of restaurant workers without jobs and income. The importance of supporting this industry segment, which includes restaurants, bars, breweries and wineries — and the thousands they employ — has never been more needed.

“This is about dining out to help out the people at the heart of restaurants. They are struggling due to the pandemic and fires,” said Alycia Harshfield, Executive Director of CRAF. “By dining out, we’ll be directly impacting the lives of California’s restaurant workers and their families. So, in honor of your favorite restaurant, server or most memorable meal, please join us in making a difference.”

Visit California is an official media partner of the campaign, supporting it with both B2B and B2C content and promotional activities to raise awareness of the campaign within the industry and with consumers.

How to Participate
The campaign’s message is simple: dine out to help out. By encouraging Californians to dine out throughout the month – whether that’s dining al fresco, picking up takeout or ordering delivery – CRAF is giving people a reason to visit their favorite restaurants and show their gratitude for the restaurant workers who make those meals possible.

While the ask to consumers is simple, the ask to restaurants is even easier: Just keep feeding hungry Californians. There is no fee, sign up or commitment requirement for restaurants to participate in the program. Restaurants that engage with the campaign through a donate button or social media will be further highlighted on CRAF’s website and social media. The foundation has also created free, customizable marketing assets and sample social posts for restaurants to plug into their current marketing initiatives.

Businesses that want to get further involved can opt to support the campaign through social media using #gratefultable or add a donate/round up button their websites to empower diners to be part of the Restaurants Care relief effort.

Visit California encourages dining partners to participate in the campaign to gain exposure from this free promotion and further the campaign’s reach. DMO partners are encouraged to share the campaign with their local restaurants, wineries and breweries.

For additional information on the campaign, please visit The Grateful Table Dine Out campaign site.

For questions on how you or your partners can get involved, please contact Visit California International PR Manager, Lindsey Guinn.

 

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