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Join US Travel's Let's Go There Campaign

By Leona Reed 09/02/2020

Visit California is proud to join dozens of industry and DMO partners as a Gold sponsor of U.S. Travel’s “Let’s Go There” campaign, officially launching next Tuesday, Sept. 8.

The nationwide campaign aims to increase consumer confidence in travel by promoting one activity all Americans participate in: planning a vacation. This tremendously important team effort by America's travel industry has the potential to significantly accelerate recovery, and U.S. Travel has made it easy to join the coalition

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At Visit California and other destinations where consumer sentiment and health crisis data have not yet allowed broad travel promotion, the “Let’s Go There, Soon,” campaign focuses more on a “plan now, travel later approach.” Both include the hashtag #Let’sMakePlans and the important walk up: “When it’s time for you, we’ll be ready.” Visit California will amplify this message with homepage takeovers, social media integration and a California Now podcast inclusion. Assets for “Let’s Go There, Soon,” and “Let’s Go There” are available on U.S. Travel’s website.

Update: View the California "Let's Go There" video promo on the Visit California Instagram.

VisitCalifornia.com Let's Go There takeover image

This more cautious, future-focused promotion aligns with Visit California’s Responsible Travel initiative, which provides resources to facilitate safe, sustainable tourism that serves California communities — many of which continue to face significant challenges related to the coronavirus pandemic. U.S. Travel continues to push its #TravelConfidently effort as Visit California expands the reach of #RespectCalifornia through the responsible travel hub and travel code. Coming Soon: Visit California’s public service announcement on responsible travel.


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