Leverage International Marketing with California Road Trip Republic Co-Op

Visit California has teamed up with Brand USA to provide leveraged opportunities with leading media and travel platforms in an effort to return the state to top tier international markets in the United Kingdom, Canada and Mexico. To successfully target international travelers – who are highly engaged in road-trip style vacations and innovative itineraries – the program leverages the “California Road Trip Republic” campaign.

Included with this program is the added value of creative deliverables. Partners have the option to work with The Shipyard to build out their assets at no cost to the partner.

The partnership between Visit California and Brand USA creates a minimum 2:1 value proposition and seeks to drive consumers down the funnel and provide opportunities to the California industry to enhance and achieve measurable results.

These collaboration opportunities are available through media channels from a predefined list and desired international target segments including Adara, Expedia, Sojern, Tripadvisor and Despegar. The digital platforms will build higher funnel brand awareness while providing opportunities to expand to include engagement and conversion.

Visit California is providing a 25% match while Brand USA will also include an uplift to partner investment. The program extends into Visit California’s next fiscal year, as the closing day is June 30, 2024. The last day to sign up is May 1, 2024.