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Tony Hawk skates vert at 2020 Poppy Awards
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Congratulations to the 2020 Poppy Awards Winners!

By Gohar Manukyan 02/13/2020

Congratulations to this year's 2020 Poppy Awards Winners! These marketing and PR teams distinguished themselves from a record-setting number of entries to take home a coveted Poppy statue. The night also saw skating legend Tony Hawk named Visit California's 2020 California Dreamer. 


Relive the night through this gallery of photos

A big shout-out to all 2020 Poppy Awards finalists. Your remarkable work did not make life easy for our industry judges. 

Best Overall Brand Identity - Less than $1 Million
Bishop Chamber of Commerce & Visitors Bureau 

Best Overall Brand Identity - $1 Million - $8 Million
Visit Laguna Beach

Best Overall Brand Identity - $8 Million and Up
Greater Palm Springs Convention & Visitors Bureau

Best Content Marketing Initiative (Tie)
North Lake Tahoe Visitor Bureaus
San Francisco Travel Association

Best Cooperative Marketing (Tie)
San Diego Tourism Authority + San Francisco Travel Association
Mono County Tourism + Mammoth Lakes Tourism + Explore Inyo County + Bishop Area Chamber of Commerce & Visitors Bureau

Best Digital Campaign
North Lake Tahoe Visitor Bureaus 

Best Influencer Campaign
San Francisco Travel Association

Best Public Relations Campaign - Destination
Humboldt County Visitors Bureau

Best Public Relations Campaign - Business
San Francisco International Airport 

Best Social Media Campaign
Los Angeles Zoo

Destination Stewardship
Yosemite Gateways:
Mono County Tourism
Yosemite Mariposa County Tourism Bureau
Visit Tuolumne County
Visit Yosemite Madera County
Yosemite National Park

2020 California Dreamer

Tony Hawk
The 2020 California Dreamer award is presented to an individual who embodies the California spirit — innovators, entrepreneurs and risk-takers who inspire others in their communities and around the world.

This year's California Dreamer is a legendary skateboarder, entrepreneur and the founder of the Tony Hawk Foundation — Tony Hawk!

Tony Hawk was nine years old when his brother changed his life by giving him a blue fiberglass Bahne skateboard. By fourteen he’d turned pro, and by sixteen he was widely considered the best skateboarder on earth. World Champion for 12 years in a row, Hawk continues to skate demos and exhibitions internationally, making him the most recognized action-sports figure in the world. 

Tony is a role model for fans of all ages. His Tony Hawk Foundation has given away over $7.9 million to over 600 skatepark projects throughout the world. Tony’s foundation helps finance public skateparks in low-income areas in all 50 states and other parts of the world through their partnership with Skateistan, providing a safe place to skate. Skateparks that received financial assistance from the Tony Hawk Foundation currently serve more than 6 million kids annually. 

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