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Surfers at Steamer Lane, a historic surf spot in Santa Cruz, California on May 9, 2024.
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California plays host for post-IPW FAMs

By David Lytle 06/07/2024

California hosted 130 global buyers and media representing 21 countries on seven different FAMs immediately after IPW in Los Angeles. These trips help create California ambassadors who’ve experienced itineraries rich in culture and activities throughout the Golden State. Here’s a roundup of those trips that visited more than 60 destinations. For full image galleries, just click the FAM title.

Adventure On Tap

Post_IPW Adventure on Tap FAM  Post_IPW Adventure on Tap FAM in Palm Springs

Bay Area Or Bust

Post_IPW Bay or Bust FAM at Filoli Post_IPW Bay or Bust FAM

 Central Coasting

Post_IPW Central Coast FAM Post_IPW Central Coast FAM

China Trade

Post_IPW China Trade Post_IPW China Trade

SoCal Spectacular

post-IPW FAM SoCal Spectacular post-IPW FAM SoCal Spectacular

Strike Gold

Media pan for gold on a post-IPW FAM Media on a post-IPW FAM at Yosemite

Valleys & Vines to Bridges & Pines

Post_IPW FAM Auburn Post_IPW FAM Lake Tahoe

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