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Keep California Tourism Strong

By Amber Rich 11/12/2019

This year, similar to 2013, California's tourism businesses will participate in a referendum on whether to maintain funding for the statewide tourism marketing program.

For more than 25 years, the program has delivered billions of dollars of new visitor spending to the state’s hotels, rental cars, restaurants, attractions, retailers and thousands of other businesses in every community across the state.

Every six years, California’s travel industry considers whether to continue the program. In 2013, the latest renewal, 93% of votes were in favor of the program. 

This year, the state’s travel businesses vote again. Here are important dates in the voting cycle:

  • Nov. 27, 2019: Ballots arrive via mail
  • Dec. 31, 2019: Deadline to cast vote
  • January 2020: Referendum results announced 

Voters will receive a mailed ballot and email with a link to vote from TrueBallot. Please complete the printed ballot or vote online by the Dec. 31 deadline.

To hear why California’s tourism industry supports the renewal and to learn more about the Visit California Marketing Renewal Referendum, visit

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