David Lytle
June 7, 2024
California hosted 130 global buyers and media representing 21 countries on seven different FAMs immediately after IPW in Los Angeles. These trips help create California ambassadors who’ve experienced itineraries rich in culture and activities throughout the Golden State. Here’s a roundup of those trips that visited more than 60 destinations. For full image galleries, just click the FAM title.
Adventure On Tap
Bay Area Or Bust
Central Coasting
China Trade
SoCal Spectacular
Strike Gold
Valleys & Vines to Bridges & Pines