Learn about Tourism Exchange USA at upcoming webinars

As the global travel industry rebounds, California’s tourism sector is set to thrive with a new partnership with Tourism Exchange USA. This innovative B2B platform will connect local tourism businesses with global travelers by making managing their offerings and bookings easier across significant channels such as Ctrip, Expedia, Google, Priceline, TripAdvisor and Viator.

Visit California's partnership, supported by Brand USA, comes at a pivotal time. Recent data shows that international tourism is surging back, with millions of visitors bringing billions in economic impact to destinations like California. However, many local businesses need help reaching these international travelers. Tourism Exchange USA changes that by providing the tools they need to become bookable online and expand their reach without upfront costs or subscriptions.

This initiative is especially significant for smaller or rural destinations within California. Tourism Exchange USA ensures these hidden gems can compete globally as travelers seek unique and authentic experiences beyond the major tourist hubs. By making a more comprehensive range of local experiences accessible to international markets, the platform drives economic benefits and enriches the diversity of California’s tourism offerings.

This collaboration is especially groundbreaking for DMOs, offering them valuable data and the ability to feature bookable products directly on their websites — something no other platform of this scale has provided. As international interest in smaller, authentic experiences continues to grow, Tourism Exchange USA sets a new standard by creating the first comprehensive global platform that connects these destinations with international travelers. By making unique, local experiences bookable worldwide, this partnership ensures that all of California’s destinations can compete on a global stage and capture a larger share of the tourism market.

To help DMOs and suppliers fully leverage this groundbreaking platform, Tourism Exchange USA is offering a series of free educational webinars. If your destination or business targets international travelers, you need to be on this platform. And if you’re considering expanding into international markets, this is the perfect way to start. Visit California strongly encourages all partners and stakeholders to register and discover how this partnership can drive growth and position your community for global success. Don’t miss this opportunity to be part of the future of travel distribution.

This partnership marks an exciting new chapter for California tourism, driving growth and ensuring our state remains a top destination for travelers worldwide.

For more information, contact Lindsey Cody, Travel Trade Manager.