Taste of California roadshow brings Golden State to D.C. and Atlanta

Visit California brought the West Coast sunshine to the East Coast with two standout events in its celebrated Taste of California series, connecting California destination partners with top-tier meeting planners in Washington, D.C. and Atlanta.

At its annual event in Washington, D.C., Taste of California hosted 65 meeting planners and 20 California DMOs at the VUE Rooftop overlooking the White House. The venue radiated California summer ambiance, featuring curated culinary offerings, California wines and seasonal floral arrangements grown in the Golden State. Attendees received summer-ready gifts from popular California lifestyle brands Vuori and Diff, rounding out a lively showcase of California’s signature style and hospitality.

The Atlanta activation combined high-impact networking with major league excitement. Set against the backdrop of the Los Angeles Dodgers vs. Atlanta Braves game, 45 planners and 22 DMO partners convened for a spirited pre-game reception. California partners wore custom jerseys, adding flair to the evening’s festivities, which included regional bites, branded activations and exclusive California gifts. Guests then enjoyed the game from rooftop patios at Truist Park, decked out in California branding and complete with fan-favorite snacks and gear.

Both events spotlighted California’s unique blend of lifestyle, hospitality and meeting-ready destinations — reinforcing the Golden State as a place where planners can truly Meet What’s Possible. From iconic backdrops to immersive experiences, California continues to set the standard for unforgettable meetings and events.