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Visit California Affiliate Logo Program

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The simple act of adding the linked Visit California logo to your website footer can drive traffic by increasing the discoverability of your website and the visibility of relevant Visit California content to potential visitors.

In addition to SEO benefits, organizations that display the linked Visit California logo in their website footers will be considered for more publication opportunities on Visit California's owned channels, including the consumer website, e-newsletters, printed publications, the California Now Podcast, and social media channels.

To add the Visit California logo to your site:

  1. Download the toolkit with logos and guidelines for effective logo usage.
  2. Embed the logo into your website footer.*
  3. Link the logo to Visit California's consumer site with this URL, which helps measure program efficacy: bit.ly/3mdAFa3 (https://www.visitcalifornia.com/?utm_source=dmo_site&utm_campaign=affiliate_program).

*Please replace any uses of the "Dream Big" logo, as Visit California is sunsetting it.


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