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California Digital Optimization

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Leading travel marketing firm Miles Partnership has partnered with Visit California to help tourism businesses and DMOs improve their profiles on Google business, Yelp and TripAdvisor. California tourism industry members are invited to sign up for a free consultation with Miles Partnership, access reference materials and view training webinars.

Free Miles Partnership Consultation
Schedule a one-on-one with a digital optimization expert for help with your online profiles on Google, Yelp and TripAdvisor. Miles Partnership experts can help you get started or troubleshoot issues like outdated information or incorrect map locations.

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California Digital Optimization Online Academy

Access a library of 100+ how-to documents, resources, reference materials, and tools to help created for the tourism industry to maximize your visibility and results across a range of digital marketing platforms. Content updated monthly.  

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(Enter password VISITCALI if prompted)


California Digital Optimization DMO & Business Trainings

View three concise videos and slide decks with easy-to-follow techniques that will help businesses build effective online profiles and DMOs build a more visible destination on popular search and travel platforms. 


DMO Training Session
Learn the top three things you can do as a DMO to continue the California Digital Optimization journey on behalf of your local business partners.

  • Open your own Local Guide account to submit business listing corrections in Google
  • Upload hi res imagery that accurately reflects your destination to garner consumer views
  • Learn how to leverage all the California Digital Optimization resources
  • …and more!

Video
Slide deck

Online Business Profile Fundamentals
Learn the fundamentals to creating and maintaining a profile that will appeal to visitors and earn you more business.

  • How does it surface in Google search and travel products?
  • Claiming and verifying your business profile
  • Keeping core business information current
  • Overview of tools available in Google

Video
Slide deck


Maximizing Online Business Profile Exposure
Optimize your business’s presence on Google Travel and search platforms. A polished and complete online profile results in more customers and can be the difference maker for out-of-towners

  • Utilizing posts for updates
  • Responding to reviews
  • Managing images, 360s & video
  • Responding to customer questions
  • Understanding Insights data

Video
Slide deck

 

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