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California Digital Optimization

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Leading travel marketing firm Miles Partnership has partnered with Visit California to help tourism businesses and DMOs improve their profiles on Google business. California tourism industry members are invited to access reference materials and view training webinars.

California Digital Optimization DMO & Business Trainings
View three concise videos and slide decks with easy-to-follow techniques that will help businesses build effective online profiles and DMOs build a more visible destination on popular search and travel platforms. 

DMO Training Session
Learn the top three things you can do as a DMO to continue the California Digital Optimization journey on behalf of your local business partners.

  • Open your own Local Guide account to submit business listing corrections in Google.
  • Upload hi res imagery that accurately reflects your destination to garner consumer views.
  • Learn how to leverage all the California Digital Optimization resources.
  • …and more!

Slide deck

Online Business Profile Fundamentals
Learn the fundamentals to creating and maintaining a profile that will appeal to visitors and earn you more business.

  • How does it surface in Google search and travel products?
  • Claiming and verifying your business profile.
  • Keeping core business information current.
  • Overview of tools available in Google.

Slide deck

Maximizing Online Business Profile Exposure
Optimize your business’s presence on Google Travel and search platforms. A polished and complete online profile results in more customers and can be the difference maker for out-of-towners.

  • Utilizing posts for updates.
  • Responding to reviews.
  • Managing images, 360s & video.
  • Responding to customer questions.
  • Understanding Insights data.

Slide deck


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