California digital optimization
Free training to boost your online presence
Now-June 1, 2025
Overview
The California Digital Optimization initiative aims to enhance visibility and drive tourism growth by optimizing Google business listings and online business profiles.
The program offers free, ongoing support to help tourism entities improve their digital footprint. By providing specialized training and resources, the program ensures that businesses and DMOs can effectively manage their online presence, attract more visitors and boost local tourism economies.
Ways to engage
Get support to improve your digital footprint
Learn how DMOs can optimize their online presence
Learn how to create and manage an effective online business profile
Learn how to increase the visibility of your online business profile
Key benefits
-
Boost discoverabilityEnhanced Google business listings and overall online presence make it easier for potential visitors to find and choose your business.
-
Increase engagementOptimize, attract and engage more customers, leading to more clicks and inquiries.
-
Customized trainingsTargeted training sessions tailored to tourism businesses and DMOs.
Training materials
DMO training
Provides in-depth training for DMOs to optimize their online presence.
Online business profile fundamentals
Covers the basics of creating and managing an effective online business profile.
Maximizing online business profile exposure
Advanced strategies to increase the visibility of your online business profile.
About Miles Partnership
Miles Partnership is a consultancy specializing in travel and tourism. They provide expert guidance and resources to help tourism businesses maximize their digital marketing efforts. For more information, visit the Miles Partnership website.
