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California Surfing Day

Sept. 20 is a statewide celebration of surf culture

Sept. 20, 2025

Overview

Join Visit California in celebrating the state’s famed surf culture every year on Sept. 20. This annual celebration highlights a range of activities from surf competitions to community events and is supported with engaging influencer content — all designed to engage residents and attract visitors.

Inland destinations can also get their surf on! Previous events have included activations like the Freshwater Pro at Surf Ranch in Lemoore, California, showcasing how even non-coastal areas can participate in and benefit from the state’s surf culture.

Ways to engage


Opportunity information

  • Price

    Free

  • Date

    Sept. 20

  • Contact

    Kristen Bonilla

    Director of Public Relations


Key benefits

  • Increase visibility
    Enhance your destination’s profile by associating with a statewide celebration of surf culture.
  • Community engagement
    Foster local community involvement and attract tourists with events and activities centered around surfing.
  • Economic boost
    Visitors and heightened attention generates increased business for local tourism-related enterprises.

Interested in this opportunity?

Connect directly with program staff.

Kristen Bonilla
Director of Public Relations
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