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Global Ready

January 2019

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Global Ready is a series of cultural, sales and service trainings that highlights best practices for welcoming international visitors from California's top international markets. Participants receive tools to attract, engage and keep these valuable travelers.

California is Global Ready

The California Global Ready program is designed to inform tourism industry professionals on market landscape and cultural nuances, as well as effectively leverage Visit California’s resources -- including research and its network of global offices – in order to gain and share relevant global insight, to collaborate as an industry on global market development and to increase product offerings for greater ROI.

Who should watch the training videos?

The new Global Ready training videos are perfect for front-line employees, managers, marketing and sales staff from the following areas or anyone interested in learning how to better understand and serve global visitors:

  • Hotels
  • Retail
  • Restaurants
  • Attractions
  • Cultural institutions
  • Transportation Companies
  • Tour Operators
  • Service providers

Visit California presents: California's Global Ready: China

This five-part video series features detailed insight into booming tourism industries such as attractions, accommodations, restaurants and retail, travel services and passenger rental car.

China Ready Welcome Video

Learn: Greetings, Translations, Transactions, and more!

 

China Ready Attraction Video

 

China Ready Hotel Video

  

China Ready Retail Video

  

China Ready Restaurant Video

  

China Market Profile

China is California’s No. 1 overseas market, home to a burgeoning outbound leisure travel population that is playing a formative role in shaping the global travel landscape. Important things to note include:

Profile of a Chinese Traveler

China is California’s No. 1 overseas market, home to a burgeoning outbound leisure travel population that is playing a formative role in shaping the global travel landscape. Important things to note include:

  • Young travelers expect digital transaction methods be available
  • Chinese travelers see California as a welcoming, free-spirited land of abundance
  • FIT travelers are spontaneous and usually plan vacations only one to three months in advance

Find out more about Chinese travelers on our China Market Profile.

A Decade of Dreaming Big

In 2008, Visit California opened its first two offices in the China market, recognizing an opportunity for substantial growth. Since then, that initial $500,000 investment has turned into six offices and more than $10 million invested annually. 

 

Work with Visit California

Co-op programs allow California industry leaders to create a shared marketing objective and collaborative investment, in addition to becoming more alight with Visit California’s programs and initiatives.

To learn more about available co-op program opportunities specifically for the China market, visit: China-Related Co-Op Programs.

Contact Visit California’s China Team

Tyler Gosnell, Director Marketing, China
tgosnell@visitcalifornia.com

Walt Wang, China Manager
wwang@visitcalifornia.com

Visit California’s China Offices

More Resources

Visit California presents: California's Global Ready: India

In 2017, Visit California launched a new edition of the Global Ready seminar series to provide tools and insights for industry partners to attract, engage and retain Indian travelers.

Global Ready India

India’s outbound tourism market has the greatest potential for growth of anywhere in the world given the country’s enormous population — the youngest on the planet — and its economic trajectory. With record travel growth expected from India, it is more important than ever to ask: Is your business India ready?

Join Visit California for an in-depth look at the growing and dynamic Indian market. Learn how to attract, engage and keep these valuable travelers.

Key Takeaways:
  • Trends in Indian Travel
  • Tips for Meeting Traveler Expectations
  • Best Practices for Serving Indian Visitors

Check out our India Ready Reference Guide