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Global Ready

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Global Ready is a series of cultural, sales and service trainings that highlights best practices for welcoming international visitors from California's top international markets. Participants receive tools to attract, engage and keep these valuable travelers.

California is Global Ready

The California Global Ready program is designed to inform tourism industry professionals on market landscape and cultural nuances, as well as effectively leverage Visit California’s resources -- including research and its network of global offices – in order to gain and share relevant global insight, to collaborate as an industry on global market development and to increase product offerings for greater ROI.

Visit California Presents California's Global Ready: China

*These videos were filmed in 2019, and we have temporarily paused our Global Ready program. 

This five-part video series features detailed insight into booming tourism industries such as attractions, accommodations, restaurants and retail, travel services and passenger rental car.

Who should watch the training videos?

The Global Ready training videos are perfect for anyone interested in learning how to better understand and serve global visitors. In particular, they will help frontline employees, managers, marketing and sales staff from the following areas:

  • Hotels
  • Retail
  • Restaurants
  • Attractions
  • Cultural institutions
  • Transportation Companies
  • Tour Operators
  • Service providers

China Ready Welcome Video

Learn: Greetings, Translations, Transactions, and more!


China Ready Attraction Video


China Ready Hotel Video


China Ready Retail Video


China Ready Restaurant Video


Profile of a Chinese Traveler

China is home to a burgeoning outbound leisure travel population that is playing a formative role in shaping the global travel landscape. Important things to note include:

  • Young travelers expect digital transaction methods be available
  • Chinese travelers see California as a welcoming, free-spirited land of abundance
  • FIT travelers are spontaneous and usually plan vacations only one to three months in advance 

Work with Visit California

Co-op programs allow California industry leaders to create a shared marketing objective and collaborative investment, in addition to becoming more alight with Visit California’s programs and initiatives.

To learn more about available co-op program opportunities specifically for the China market, visit: China-Related Co-Op Programs.

Contact Visit California’s International Team 

Kristen Kent, International Marketing Assistant

More Resources

Visit California Presents California's Global Ready: India

In 2017, Visit California launched a new edition of the Global Ready seminar series to provide tools and insights for industry partners to attract, engage and retain Indian travelers.

Global Ready India

India’s outbound tourism market has the greatest potential for growth of anywhere in the world given the country’s enormous population — the youngest on the planet — and its economic trajectory. With record travel growth expected from India, it is more important than ever to ask: Is your business India ready?

Join Visit California for an in-depth look at the growing and dynamic Indian market. Learn how to attract, engage and keep these valuable travelers.

Key Takeaways:
  • Trends in Indian Travel
  • Tips for Meeting Traveler Expectations
  • Best Practices for Serving Indian Visitors 

Global Ready Travel Profiles

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