Tourism Exchange USA
A B2B marketplace to give tourism businesses full control over online product while increasing global visibility
Ongoing
Overview
Visit California has partnered with Tourism Exchange USA, a B2B marketplace, to increase worldwide visibility and bookings for California’s tourism businesses. At no cost, a business can list itself on a marketplace used by the largest travel agencies, tour operators and other suppliers such as Booking.com, Expedia, Google and more.
Businesses retain full control over their listed services and products and gain access to a powerful suite of tools to manage inventory. There is no cost to start using the platform, but a small fee is charged for each transaction. This boosts the efforts of smaller businesses without sophisticated booking systems and little visibility with major suppliers, especially those overseas.
Ways to engage
Past
Register for the Redding roadshow
Past
Register for the Lodi roadshow
List your business and increase destination visibility on Tourism Exchange
Learn more about supplier benefits
Learn more about destination benefits
Key benefits
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Global reachList products globally with no upfront cost and low transaction fees.
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ControlRetain complete control over inventory and pricing.
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Halo effectMore listings increase destination visibility and desirability, boosting overall visitation to your region.
Global distribution
Tourism Exchange USA partners with globally recognized distribution channels, enabling California’s tourism businesses to connect to a wide range of niche distributors — reaching more visitors from around the world and ultimately expanding sales and increasing profitability.
Suppliers
(Hotels, tours, attractions, events and other suppliers)
Connect an existing booking system directly to the exchange or take advantage of built-in accommodations and attractions booking tools at no upfront cost.
Select and digitally contract with new distribution partners and channels to increase sales.
Decrease costs and drive “need time/period” bookings by easily managing bookings from multiple distribution partners and channels.
Manage all content and pricing.
Access your dashboard to track bookings and revenue by distributors.
Take advantage of negotiated, preset fees or commission rates from new distributors.
Supplier benefits
Learn more
Destination
(Local destination marketing organizations and municipal, county and tribal governments)
Create more distribution opportunities for partners, increase efficiency, reduce costs and keep more visitor dollars.
Enable online travel agencies, tour operators, local trip organizers and travel advisors to present a more compelling view of your destination by showcasing more products.
Link bookable products to DMO content and facilitate content-as-a-service initiatives with global distributors.
