Tourism Exchange

What is the Tourism Exchange?

Tourism Exchange USA is a B2B marketplace that provides an online booking and channel management solution for California’s tourism-facing businesses — accommodations, tours, attractions — with no upfront costs.

By partnering with globally recognized distribution channels like Booking.com, Expedia, Google, and more, The Exchange enables California’s tourism businesses to get connected to a wide range of niche distributors, ultimately expanding their sales, boosting their profitability, and reaching more visitors from around the world.

The Exchange exponentially accelerates the development and global distribution of U.S. tourism products, increasing the volume, reach and diversity of suppliers.

How does it work?

Tourism Exchange USA enables suppliers (e.g accommodations, tours, attractions) to manage live availability, pricing and bookings across multiple distributors, in its one-stop exchange.

Connecting Works for Everyone

Suppliers
Hotels, tours, attractions, events and other suppliers

• Connect an existing booking system directly to the Exchange or take advantage of built-in accommodation and attraction booking tools for no upfront cost.
• Select and digitally contract with new distribution partners/channels to increase sales.
• Manage bookings through multiple distribution partners/channels to decrease costs and drive need periods.
• Manage all content and pricing.
• Access your dashboard to track bookings and revenue by distributors.
• Take advantage of negotiated, pre-set fees/commission rates from new distributors.

Destinations
Local destination marketing organizations (DMOs) and municipal, county and tribal governments

• Create more distribution opportunities for your partners, increase efficiency, reduce costs, and keep more visitor dollars inside local communities.
• Enable OTAs, tour operators, receptives and travel agents to present a more compelling and complete view of your destination by showcasing a wider variety of products.
• Link bookable products to DMO content and facilitate content-as-a-service marketing initiatives with global distributors.

Ready to Get Connected?

Visit California will host virtual educational workshops this summer. These one-hour sessions are designed to inform suppliers (accommodations, attractions, events, experiences), DMO’s and industry associations within California about the benefits of getting connected to the Tourism Exchange USA platform. Be on the look out for more details coming soon.