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ITB China

May 27-29, 2025
Pudong Shanghai
Shanghai World Expo and Exhibition Center
$4,500

Participate in the leading trade show focused on the Chinese travel market.

Overview

ITB China is a leading trade show focused on the Chinese travel market. The three-day event in Shanghai brings together international destinations, service providers and travel technology companies with hand-picked Chinese buyers. The show offers a platform to showcase tourism products and services while connecting with top industry experts. The trade show is by appointment only.

Enrollment ended Feb. 14, 2025.


Opportunity information

  • Price

    $4,500

  • Dates

    May 27-29, 2025

  • Contact

    Kevin He

    Visit California China


Key benefits

  • Targeted connections
    Meet with qualified Chinese buyers through pre-scheduled appointments, maximizing your exposure to leaders in the market.
  • Strategic positioning
    Showcase your brand to a focused audience and stay ahead of trends in China’s evolving travel landscape.
Global map showcasing the China market.

China Market Profile

The market profile report contains three sections:

  • Market landscape section offers look at spending forecasts, arrivals and airlift to California 

  • Audience insights section includes data on travel behaviors and accommodations and booking preferences 

  • California traveler and trip details includes data on leisure travelers’ airline reservations and top U.S. visited destinations 

View the report

Location

Shanghai World Expo and Exhibition Center
850 Bocheng Rd., Pudong Shanghai, China 200126

Interested in this event?

Connect directly with program staff.

Kevin He
Visit California China
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