Participate in the leading trade show focused on the Chinese travel market.
ITB China is a leading trade show focused on the Chinese travel market. The three-day event in Shanghai brings together international destinations, service providers and travel technology companies with hand-picked Chinese buyers. The show offers a platform to showcase tourism products and services while connecting with top industry experts. The trade show is by appointment only.
Enrollment ended Feb. 14, 2025.
The market profile report contains three sections:
Market landscape section offers look at spending forecasts, arrivals and airlift to California
Audience insights section includes data on travel behaviors and accommodations and booking preferences
California traveler and trip details includes data on leisure travelers’ airline reservations and top U.S. visited destinations