2025 Go Out Camp
Visit California is shifting into high gear as it launches its Road Trip Campaign in South Korea!
Feb. 27-March 15, 2025
About 2025 Go Out Camp
Visit California is shifting into high gear as it launches its Road Trip Campaign in South Korea — right in the heart of Go Out Camp 2025! This is Korea’s ultimate outdoor lifestyle festival, drawing 10,000–15,000 adventure-lovers who crave epic road trips, camping and the great outdoors.
Go Out Camp will take place March 28-30 in Taean, South Korea. California is taking over with the California Zone, an interactive space that brings the Golden State’s legendary road trip spirit to life. Expect breathtaking landscapes and immersive experiences that could be found in iconic road trip routes, alongside hands-on activities, curated storytelling and exciting brand collaborations — all designed to inspire Korean travelers to hit the open road, California-style.
Beyond the adventure, this event is a prime opportunity to engage key trade partners, sparking collaborations and creating buzz that will keep California road trips at the top of every Korean traveler’s bucket list.
Opportunity Information
Key benefits
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Hands-on trainingParticipants will deeply understand California's road trip offerings
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NetworkingEngage industry professionals, influencers and media, and other partners
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ImmersiveDeepen participants connection to California destinations
Travel Trade - Club California Program: $750
- Training & Networking Dinner: Hosted at California Connection, combining professional training with casual networking opportunities. The seminar will be conducted by Visit California Korea representatives. Plus, there will be experience-sharing opportunities with influencers and media who have firsthand experience visiting California destinations.
- Experiential Component: Participants will stay overnight (one or two nights) and experience camping in a curated setting that reflects California’s road trip and outdoor lifestyle.
