China and South Korea Trade and Media Mission

Visit California conducted an in-market trade mission to China and South Korea in November with programming focused on rebuilding relationships in this market. It was an excellent opportunity to meet with a variety of trade and media professionals, ranging from agents to senior level product managers and traditional and digital media.

Missions are critical to Visit California’s program of work, connecting important top-tier trade executives and representatives with industry partners. During these events, attendees are able to analyze market data collaboratively, learn about available California products and maintain and nurture crucial relationships.