Culinary Leveraged Media Co-op
Enhance your business or destination culinary advertising with matching dollars, discounts and co-branded creative
Ongoing
Overview
Enhance your business or destination advertising with matching dollars, discounted rates and co-branded creative through Visit California’s domestic and international advertising-supported programs. These opportunities help partners reach culinary travelers, spark intent and consideration, and expand visibility in new markets.
Tourism businesses and destinations are eligible for matching funds, negotiated discounted advertising rates and co-branding with Visit California’s high-visibility global campaigns. Programs feature a low minimum buy-in and offer access to marketing channels that would otherwise be out of reach for smaller organizations.
Ways to engage
Registration open
Apply for the current media flight
Learn more about the domestic and international offerings
Learn more about the culinary co-branded campaigns
Key benefits
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Maximize your ad budgetAccess pre-negotiated discounted rates and CPMs across premium media partners, plus secure matching funds like Visit California’s 25% media match up to $5,000 per fiscal year when using their creative platforms
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Increase brand visibilityCo-brand with Visit California’s high-visibility global campaigns to increase advertising reach, frequency and effectiveness
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Access premium advertising channelsGain access to top-tier media platforms through Visit California’s established media partnerships
