Expedia 'Come for Soccer, Stay for More' co-op

Visit California is partnering with Expedia as part of its broader initiative to inspire tournament travelers to explore California beyond host cities through road trip-driven travel experiences. 

This program unlocks discounted partner access to Expedia’s high-performing, traffic-driving display units, built within Expedia’s proven template creative framework (“Come for Soccer, Stay for X”) and customized with partner logo and image. Designed to capture peak tournament travel intent and drive qualified traffic, partners may launch on a flexible timeline, with placements running through June 30.

• High-intent World Cup planning
  Reach travelers actively researching and booking trips around tournament matches within Expedia’s dedicated planning hub.
• Drive exploration beyond host cities
  Position your destination as an easy, appealing extension through curated itineraries, hotels and activities within a two-hour drive of match locations.
• Performance-driven activation
  Activate using proven creative and leverage Expedia insights to drive traffic to itineraries, destination pages or partner websites.