Hays Travel UK marketing partnership

Visit California U.K. will partner with Hays Travel in 2026 on a digital campaign. The campaign will run for eight weeks between March and May, building momentum ahead of the North American World Cup. Timed to be in market during the key weeks leading up to the Games, the activity will capitalize on growing excitement and interest in the U.S.A. as a destination.

The integrated campaign will feature a dedicated content hub, homepage native ad placements, performance-driven advertising, video and display formats, and paid social and video activations. This will be supported by in-store promotion across Hays Travel’s branch network, alongside targeted agent training to maximize engagement and conversion.

Hays Travel has been identified as a key strategic partner with significant growth potential in the year ahead. As the U.K.’s largest independent travel agency, Hays Travel operates more than 500 high street branches and serves over 3 million customers annually. Its renewed strategic focus on long-haul travel, particularly within the high-value traveller segment, aligns strongly with Visit California's objective to engage a broader and more diverse consumer base.

Hays Travel is partnering with Visit California on a multi-channel campaign running from March 1 to April 30 with multiple entry points to fit your budget: 

$10,000 option:

• Featured within the Visit California content hub
• Rich media advertising across the web - 200,000 impressions
• A targeted Social Media campaign - 250,000 impressions
• A sponsored post on the Hays Travel Facebook page - 3.7 million fans across social media
• Inclusion within a Hays Newsletter - 6 million newsletter subscribers
• Agent Training - Prominent feature in 2 x Visit California and Hays Travel training events

$5000 option:

• Featured within the Visit California content hub
• Rich media advertising across the web - 100,000 impressions
• A targeted Social Media campaign - 175,000 impressions
• Agent Training - Featured in 2 x Visit California and Hays Travel training events

$1000 option:

• Dedicated sales communication issued across the Hays Travel sales teams (retail agents, homeworker teams, tour op sales teams and virtual contact centre)
• Pre-recorded destinations training webinar added to the Hays Travel Hub (intranet system), which is accessed by all teams
• Destination referenced on the Visit California hub featured on the Hays Travel website

• High-impact exposure
  Gain premium visibility across a multichannel mix of digital and in-store placements.
• Travel trade + consumer
  Directly connect with consumers while educating the travel advisors who influence booking decisions.
• Leverage the World Cup
  Keep California top-of-mind with the U.K.'s soccer-obsessed travelers.