Hays Travel UK marketing partnership

Visit California U.K. will partner with Hays Travel in 2026 on a digital campaign. The campaign will run for eight weeks between March and May, building momentum ahead of the World Cup™. Timed to be in market during the key weeks leading up to the Games, the activity will capitalize on growing excitement and interest in the U.S.A. as a destination.

The integrated campaign will feature a dedicated content hub, homepage native ad placements, performance-driven advertising, video and display formats, and paid social and video activations. This will be supported by in-store promotion across Hays Travel’s branch network, alongside targeted agent training to maximize engagement and conversion.

Hays Travel has been identified as a key strategic partner with significant growth potential in the year ahead. As the U.K.’s largest independent travel agency, Hays Travel operates more than 500 high street branches and serves over 3 million customers annually. Its renewed strategic focus on long-haul travel, particularly within the high-value traveller segment, aligns strongly with Visit California's objective to engage a broader and more diverse consumer base.

Hays Travel is partnering with Visit California on a multi-channel campaign running from March 1 to April 30 with multiple entry points to fit your budget: 

$10,000 option:

• Featured within the Visit California content hub
• Rich media advertising across the web - 200,000 impressions
• A targeted Social Media campaign - 250,000 impressions
• A sponsored post on the Hays Travel Facebook page - 3.7 million fans across social media
• Inclusion within a Hays Newsletter - 6 million newsletter subscribers
• Agent Training - Prominent feature in 2 x Visit California and Hays Travel training events

$5000 option:

• Featured within the Visit California content hub
• Rich media advertising across the web - 100,000 impressions
• A targeted Social Media campaign - 175,000 impressions
• Agent Training - Featured in 2 x Visit California and Hays Travel training events

$1000 option:

• Dedicated sales communication issued across the Hays Travel sales teams (retail agents, homeworker teams, tour op sales teams and virtual contact centre)
• Pre-recorded destinations training webinar added to the Hays Travel Hub (intranet system), which is accessed by all teams
• Destination referenced on the Visit California hub featured on the Hays Travel website

• High-impact exposure
  Gain premium visibility across a multichannel mix of digital and in-store placements.
• Travel trade + consumer
  Directly connect with consumers while educating the travel advisors who influence booking decisions.
• Leverage the World Cup
  Keep California top-of-mind with the U.K.'s soccer-obsessed travelers.