Pan-European trade and media mission

Visit California is proud to host the Pan-European mission, bringing California industry partners together with leading travel trade executives, media and key clients across Italy, Germany and the United Kingdom. This high-impact series of events provides a vital platform for delegates to gain market insights, showcase California products and nurture strategic international business relationships. Should registration interest exceed available capacity, Visit California will curate the delegation based on market alignment, strategic objectives and story ideas.

Participating partners will engage in concentrated B2B sessions and high-level networking events designed to showcase premier California offerings, share regional market insights and foster vital cross-border business relationships.

Don’t miss this premier opportunity to elevate your destination's international profile, expand European product distribution and drive long-haul visitation to the Golden State.

• Strengthened trade partnerships
  Connect with Italy, Germany and the United Kingdom leading travel stakeholders to expand product offerings, enhance itineraries and drive sales growth.
• High-impact media exposure
  Engage top-tier travel, lifestyle and trade media, as well as content creators, to generate premium editorial and digital coverage.
• Strategic networking and collaboration
  Participate in curated B2B appointments, networking events and experiential activations to build lasting relationships.