Tourism EXPO Japan 2025
Join the Visit California Japan office at this year's Tourism EXPO in Nagoya
Sept. 25-28, 2025
Overview
Join the Visit California Japan office at the country’s largest annual trade and consumer travel show for valuable networking opportunities and inclusion in consumer programming. The event features two days of scheduled business appointments with key travel agencies and media, followed by a weekend-long, consumer-focused fair.
Ways to engage
Registration open
Participate in Tourism EXPO Japan 2025
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About the opportunity
This year’s show will be held in Nagoya, a secondary outbound market that’s home to Japan’s most affluent population, thanks to its strong auto and aerospace industries. Organizers estimate the event will attract 110,000 travel trade, media and consumers over four days.
Key benefits
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Meet top travel tradeConnect with leading Japanese travel agencies and media during two days of scheduled appointments.
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Reach affluent travelersPromote your offering in Nagoya, home to Japan’s highest-income consumers.
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Boost consumer visibilityTake part in Visit California’s weekend programming for thousands of travel-ready attendees.
Japan Market Profile
The market profile report contains three sections:
- Market landscape section offers a look at spending forecasts, arrivals and airlift to California.
- Audience insights includes data on travel behaviors and accommodations and booking preferences.
- California traveler and trip details includes data on leisure travelers’ airline reservations and top U.S. visited destinations.
