Overview
Join Visit California at Japan’s largest annual trade and consumer travel show for valuable networking opportunities and inclusion in consumer programming. The event features two days of scheduled business appointments with key travel agencies and media, followed by a weekend-long, consumer-focused fair.
Ways to engage
Registration open
Participate in Tourism Expo Japan 2026
Subscribe to the travel trade newsletter
About the opportunity
This year’s show returns to Tokyo after a year hiatus under the theme “The Changing Nature of Travel,” highlighting tech-driven, sustainable and specialized tourism experiences. The event is expected to attract over 180,000 travel trade, media and consumers over four days.
Key benefits
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Meet top travel tradeConnect with leading Japanese travel agencies and media during two days of scheduled appointments.
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Reach Japan’s largest traveler marketExpand your presence in Tokyo, the nation's most populous urban hub.
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Boost consumer visibilityTake part in Visit California’s weekend programming for thousands of travel-ready attendees. Partners will be afforded full booth integration through dedicated table space, wall imagery, digital displays and activities.
Japan Market Profile
The market profile report contains three sections:
- Market landscape section offers a look at spending forecasts, arrivals and airlift to California.
- Audience insights includes data on travel behaviors and accommodations and booking preferences.
- California traveler and trip details includes data on leisure travelers’ airline reservations and top U.S. visited destinations.
