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2010-2019
Economic Impact by State, Region & Country Back to research & trends

Economic Impact of Travel in California 2010-2019p

Dean Runyan Associates, Inc

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Impact Report (pdf)
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(Date of Publication: May 4, 2020)

Detailed statewide travel impact estimates for California from 2010 to 2019.

These economic impacts are based on "statewide visitor trips," which are defined as trips taken by individuals who stay overnight away from home, or travel more than 50 miles one way on a non-routine trip. This definition of a visitor is derived from the California Tourism Marketing Act. Some destinations in California calculate visitation and economic impacts using different definitions of visitors and different data-gathering methods, so figures may not match.


  • Direct travel-related spending in California totaled $144.9 billion in 2019, a 3.2 percent increase from the previous year.
  • Direct travel-generated employment neared 1.2 million.
  • Travel-generated tax revenue topped $12.2 billion.
  • Visitor arrivals on domestic flights increased by 2.9 percent.
  • Lodging rooms sold increased by 1.1 percent for the year.
  • $6 out of $10 spent at local visitor destinations were attributable to residents of other states and countries.
  • he GDP of the California travel industry was $84.6 billion in 2019, which represents about 2.5 percent of the total GDP of the state.
Key Figures
$144.9B
Travel-Related Spending
1.2M
Travel-Generated Jobs
$12.2B
State and Local Tax Revenue

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