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Economic Impact by State, Region & Country Back TO RESEARCH AND TRENDS

Recovery Research Dashboard

Visit California and third party data sets

Monthly Report (pdf)
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(Date of Publication: August 29, 2021)

Summary compilation of statistics from a variety of Visit California and third-party data sets. The data are updated monthly and provide insight on the status of recovery across key indicators. A monthly highlights section provides an analyses of the state of travel recovery for California.


Public Health Indicators

  • After nearly two months of increasing cases in California and the U.S., case rates have started to stabilize. For week ending August 22, new cases diagnosed in California declined by 34%.
  • The death rate from COVID-19 in the state remains low. Deaths were down 33% last week from the prior week, at 171.
  • First dose vaccinations have reached 68% of the state’s population. This compares to 61% for the U.S. overall.

Consumer Indicators

  • As case rates have started to stabilize so too has negative consumer sentiment, but key metrics remain well below their peak positivity in the early summer.
  • Nearly half (49%) of California travelers believe the coronavirus situation will “get worse” in the next month.
  • 80% of California travelers are in the “ready to travel” mindset. This measure has has held steady through the summer wave of cases. Consumers are showing more excitement to travel.
  • Resident sentiment towards welcoming visitors to their destination has increased over the last several weeks after a noticeable decline in July.

International Indicators

  • COVID-19 case numbers are declining in more markets relative to July, but there were significant increases in case rates in Japan, Brazil, Germany, and Australia.
  • Four markets now have over 70% of the population vaccinated with at least one dose: Canada, Scandinavia, U.K., and France.
  • Airlift and non-resident arrivals from international markets into the U.S. remain severely depressed pending changes in global travel restrictions.

Lodging/Airline Indicators

  • Hotel occupancy and demand metrics have declined further in August based on comparisons to 2019 data. Occupancy in the state for week ending August 21 was 68%, down 16% from the same week in 2019.
  • California ADR has held steady in recent weeks, down only 2%.
  • For the most recent week, TSA recorded 12.9 million passengers, down 23% from 2019.
  • Data from Global Business Travel Association’s most recent poll on business travel show that an increasing number of companies are delaying resumption of travel in the near future.
Economic Indicators
  • Economic data sourced from Tourism Economics and USTA has not been updated for the month of July. June metrics are shown in the report.