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Economic Impact by State, Region & Country Back TO RESEARCH AND TRENDS

Recovery Research Dashboard - November 2021

Visit California and third party data sets

Monthly Report (pdf)
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(Date of Publication: December 2, 2021)

Summary compilation of statistics from a variety of Visit California and third-party data sets. The data are updated monthly and provide insight on the status of recovery across key indicators. A monthly highlights section provides an analyses of the state of travel recovery for California.


Public Health Indicators

  • New COVID-19 cases in California plateaued in November. The number of cases reported in the state remains above the pre-Delta case numbers reported in early summer. U.S. case rates have started to increase again in November with “hotspots” in the Northeast, Midwest and Southwest regions.
  • The number of deaths from COVID-19 in the state remains relatively low and stable.
  • First-dose vaccinations have reached 76% of the state’s population. This compares to 70% for the U.S. overall.

Consumer Indicators

  • Consumers are resolved to the fact that they will be living with COVID for the long term, but this sentiment appears to have minimal impact on excitement or intent to travel.
  • More California consumers believe the coronavirus situation will “get better” in the next month (42%) vs. “worse” (27%). However, a greater number of U.S. travelers now believe the situation will ”get worse” (34%) vs. “get better” (27%).
  • Despite COVID pessimism, 77% of California travelers are in the “ready to travel” mindset. Consumers are still “excited” to travel (67%) and to learn about new destinations (69%).
  • Resident sentiment metrics around supporting the travel industry continue to trend in a positive direction.

International Indicators

  • COVID-19 case numbers are increasing at a significant pace in the European markets but remain relatively low in other key markets.
  • Twelve out of 14 markets now have more than 70% of their population vaccinated with at least one dose.
  • Airlift and non-resident arrivals from international markets into the U.S. remain depressed through October (before border re-openings), but future international air bookings from priority markets (Canada, Mexico, U.K., Germany and France) have increased significantly since the border reopening announcement in September.
  • In terms of consumer sentiment, all four markets tested in Wave 2/September (U.K., Mexico, France and Canada) recorded a likelihood to visit California above pre-pandemic levels.

Lodging/Airline Indicators

  • While occupancy was generally down 10-20% relative to 2019 in November, the Thanksgiving week was an exception.
  • Occupancy in the state for the week ending Nov. 27 was at 62%, up 3% from the same week in 2019. This was the first week since the start of the pandemic where occupancy surpassed 2019 levels. Room demand was up 6%, and the Gateway regions surpassed 2019 room demand by 3%.
  • California ADR for the Thanksgiving week was a robust +20% over 2019 ADR for the same week.
  • For the Thanksgiving week, TSA recorded 14.4 million passengers, down 12% from 2019, also a benchmark record.
Economic Indicators
  • Visitor spending in California reported by Tourism Economics was $11.8 billion in October, down 17% from 2019. Visitor spending in the state continues to increase after a significant dip in August due to the impact of the Delta variant.
  • Florida and Texas continue to outperform California in terms of recovery of visitor spending, but California made up ground on the two competitors in October.
  • The Leisure and Hospitality sector continued to hire in September, and California’s unemployment rate improved slightly to 7.3% (vs. 4.6% for the U.S.)

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