Total spending for California is forecast to grow 4% year over year, to $156.7 billion in 2024.
California Travel-Related Spend & Visitation Forecast (June update)
Tourism Economics
Forecast of visitation and traveler spending in California and traveler spending for California twelve regions with a five-year outlook for the state.
MAJOR TAKEAWAYS
- Tourism spending in California is forecast to grow 4% in 2024, adding an additional $6.3 billion in direct tourism spending to California’s economy.
- While domestic spending is expected to be nearly flat in 2024 (+1% YOY), international travel is still rebounding. Spending from international visitors is expected continue to grow at double-digit rates (+23% for 2024, 17% for 2025, and 12% for 2026).
- The 5-year compound annual growth rate shows normalization, with 2024-2028 CAGR forecast at 5.4%, compared to the 5-year CAGR from 2015-2019 which was 4.2%.
Source: Tourism Economics
Tourism Economics
Visitation volume is expected to grow 2% and California welcome an additional 4.6 million visitors in 2024.
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Tourism Economics
International travel spending is forecast to reach $27.8 billion in 2024.
Tourism Economics
International visitation is expected to reach 18 million visitors in 2024. Asia recovery is forecast to build, particularly for China (visitation is forecast to grow 84% in 2024), and for Japan (forecast to grow 67%). While many European markets are starting to slow, most are forecast to grow again in 2024 in double-digits, and Mexico also is forecast to increase visitation another 19% in 2024.
Total Domestic Annual Spending & Visitation
Tourism Economics
Domestic travel spending is forecast to reach $128.9 billion in 2024.
Tourism Economics
Domestic visitation is expected to reach 251 million visits in 2024
