Total spending for California is forecast to grow 3.2% year over year, to $155.2 billion in 2024.
California Travel-Related Spend & Visitation Forecast (October update)
Tourism Economics
Forecast of visitation and traveler spending in California and traveler spending for California twelve regions with a five-year outlook for the state.
MAJOR TAKEAWAYS
- Tourism spending in California is forecast to grow 3.2% in 2024, adding an additional $4.8 billion in direct tourism spending to California’s economy.
- The modest 1% growth in domestic visits, combined with flat domestic spending, implies a slight drop in the average spend per domestic visitor.
- Robust growth in international spending is expected to continue in 2024 and 2025. The international recovery has been led by visits from India and Canada, as both origins achieved full recovery in 2023. Italy and Mexico are forecast to reach 2019 levels in 2024.
Source: Tourism Economics
Tourism Economics
Visitation volume is forecast to grow 2% in 2024, adding 5.4 million visits for a total of 269.2 million.
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Tourism Economics
International travel spending is forecast to reach $27.6 billion in 2024.
Tourism Economics
International visitation is expected to reach 17.5 million visitors in 2024 and is projected to fully recover this year.
Total Domestic Annual Spending & Visitation
Tourism Economics
Domestic travel spending is forecast to reach $127.7 billion in 2024.
Tourism Economics
Domestic visitation is expected to reach 251.7 million visits in 2024 and is projected to equal 94% of 2019 levels.
