Visitation and Spend Forecast (February 2025)

• According to Tourism Economics’ February forecast, Tourism spending in California is forecast to grow 6.2% and reach $166.1 billion in 2025.*
• California’s visitor volume is projected to grow 2.9% and reach 279.0 million in 2025.
• Domestic travel spending is forecast to grow 4% and reach $134.8 billion in 2025.
• The outlook for international visits to California was pulled back slightly compared to the previous forecast. As a result, international visits are projected to fully recover in 2025.

* As of March 2025, the California tourism forecast has been revised based on the updated national tourism outlook from Tourism Economics.

Note: the new administration has introduced significant policy shifts even in the short time since this forecast was finalized. These rapidly changing conditions introduce further risk to the forecast, specifically the international visitor forecast, stemming from the potential economic repercussions of a trade war and related negative consumer sentiment. Visit California will next refresh the forecast in May incorporating the most current assumptions and indicators.