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California Travel-Related Spend & Visitation Forecast (Sept update)

Tourism Economics

Forecast of visitation and traveler spending in California and traveler spending for California twelve regions with a five-year outlook for the state. 


  • Tourism spending in California is on course to reach $154.4 billion in 2023, 107% of the 2019 amount.
  • Travel-related spending from Domestic visitors is expected to recover to 112% of 2019 levels in 2023, while international spending will recover to 84%.
  • Overall, Leisure travel (person trips) should recover to 99% of 2019 volume in 2023, while Business-related travel will recover to 86%.

Source: Tourism Economics

Total visitor travel spending reached $134.4 billion in 2022, an increase of 32% over 2021 visitor spending. Total spending for California is forecast to grow to $155 billion in 2023, surpassing the previous high of $144.9 billion from 2019.

Tourism Economics

Total visits to California should reach 278.3 million in 2023, an increase of 8% from 2022. California total visitation is expected to increase another 5% to 291.6 million visitors in 2024.

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Tourism Economics

Inbound travel spending increased 213% in 2022, and is expected to reach $23.5 billion, or 84% of 2019 spending in 2023.

Tourism Economics

International visitation to California is expected to increase 28% in 2023 and is to reach 14.7 million, 82% of 2019 volume in 2023.

Total Domestic Annual Spending & Visitation

Tourism Economics

Domestic travel spending increased 22% in 2022. It is expected to reach 112% of 2019 levels in 2023.

Tourism Economics

Domestic visitation is expected to increase 6% in 2023 and is expected to rebound to 98% of 2019 levels in 2023.