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Fall 2026 Executive Committee Meeting

Materials

California Travel and Tourism Executive Committee Meeting
Wednesday, October 7, 2026
3:00 p.m. - 5:00 p.m.

Claremont Resort & Club
41 Tunnel Rd, Berkeley, CA 94705

AGENDA

All times indicated and the order of business are approximate and subject to change.
Subject to the discretion of the Chair, agenda items may be heard out of sequence.

  1. Call to Order
    1. Roll Call and Approval of June 1, 2026 Meeting Minutes
  2. Chair Welcome and Opening Remarks
  3. CEO Report
    1. National Perspective on Tourism and the Economy
      1. U.S. Travel Summer Summit
    2. State Perspective on Tourism and the Economy
      1. Visitor Spending Forecast
      2. FIFA Economic Impact & Key Indicators
    3. Current Commission Operations, Action Items and Priorities
  4. Public Affairs/ “Why Travel Matters”
    1. Wildfire Season Update
    2. Highway 1 Update
    3. Legislative Action: Budget Allocation for Wine Industry Promotion
      1. Discuss, Consider and Vote on Budget Revision
  5. Marketing Advisory Committee Update
  6. Finance
    1. Discuss, Consider and Vote on Audited Financials (Period Ending June 30, 2026)
    2. Discuss the Budget Report (Period Ending Aug. 31, 2026)
  7. Public Comment on Matters Not on the Agenda
  8. Agenda Items for Future Meetings
  9. Upcoming Meetings
    1. Outlook Forum, Monterey – March 2-3, 2027
    2. Winter Board Meeting, Monterey – March 4, 2027
    3. Spring Board Meeting, Beverly Hills – June 8, 2027
    4. Fall Board Meeting, San Diego – Oct. 12, 2027
  10. Adjournment

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