FY25/26 Tourism Marketing Grant

For FY25/26, Visit California is providing Tourism Marketing Grants of up to $60,000 per region. These grants aim to enhance the marketing endeavors of rural regions, foster regional stewardship, and facilitate participation in cooperative marketing initiatives targeting Visit California's key audiences. Recipients must match the grant amount dollar for dollar. However, applicants are not obligated to seek the full $60,000 if their budget constraints dictate otherwise.

Please review the application schedules and resources before applying. Thank you for your stewardship of rural tourism in the Golden State! 

• Applications due | June 30, 2025
  Please carefully review materials.
• Application review | 2-3 weeks after submission deadline
  Proposals are reviewed and approved.
• Agreement issued | ~4 four weeks to route
  Visit California issues Tourism Marketing Grant term sheet.
• First installment issued | ~3 weeks after term sheet issued
  The invoice for the first 50% of grant funding will be processed once the term sheet is signed and returned to Visit California.
• Mid-year report due | Jan. 30, 2026
  Contractor submits mid-year report.
• Mid-year report review | Feb. 20, 2026
  Reports are reviewed and approved. Once approved, contractor will be notified to submit an invoice for 25% of funding.
• Second installment issued | 2-3 weeks after report approval
  The invoice will be processed once the mid-year report is received and approved.
• Year-end reports due | July 10, 2026
  ontractor submits year-end report and invoice for the final installment of 25% of total grant funding.