Research Dashboard

2024 Economic Impact of Travel

Travel Indicators Summary

U.S. economic indicators remained generally positive in May, with the exception of consumer sentiment. Sentiment declined for the fifth consecutive month.
Financial concerns remain top of mind for American travelers. California residents, in particular, have grown increasingly pessimistic about their future financial situation compared to the national average.
California has seen 13 consecutive months of room demand growth. Room revenue is up 4.5% year-to-date, with gains across all regions. Key indicators—occupancy, ADR, and RevPAR—continue to post positive growth, outpacing national trends.
Arrivals from priority markets at California’s ports of entry declined nearly 5% in May year-over-year. Canadian arrivals remained down, falling 20% for the month. Germany and South Korea also saw double-digit declines, while Mexico was a bright spot with a nearly 15% increase in air arrivals.

Source: Visit California and third-party data sets