Research Dashboard
2025 Economic Impact of Travel
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Travel Indicators Summary
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- Inflation rose to 3.8% in April, driven largely by higher gas prices, while consumer confidence fell to a historic low.
- Despite a spike in travel costs driven by geopolitical instability and rising fuel prices, consumer sentiment remained resilient.
- California’s hotel industry posted another month of growth, outperforming the U.S. overall, with San Diego and Orange counties leading gains.
- International travel faced challenges, however, as airlift from priority markets declined 9% and non-resident arrivals fell nearly 15%, impacted by geopolitical instability and seasonal travel timing. Japan was the only priority market to record growth in April.
Source: Visit California and third-party data sets
Visitation and Spend Forecast
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Total annual travel spending & visitation
Source: Tourism Economics
State and Regional Lodging Forecast
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Occupancy forecast
Source: Tourism Economics
Lodging Performance
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Hotel Occupancy
Source: CoStar
Global Market Profiles
Airlift
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Non-stop seats to California
Source: Cirium
International Arrivals
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Non-resident arrivals at California ports of entry
Source: NTTO, CIC Research
Airport Passenger Traffic
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Airport Passenger Traffic by Month
Source: Individual Airports
International Market Share
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Spending and share in 2024
Source: Tourism Economics
Resident Sentiment
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Resident perception of travel & tourism
Source: Omnitrak