![MWP 2425 Billboard](/-/media/industry-site/images/about/publications/mwp2425/vca_plnspubs_mwp2425_mwp_billboard.jpg?h=427&w=881&la=en&hash=0C64303B24B59D9412EE806C0C293F5F)
Marketing Work Plan FY24/25
Explore Visit California’s road map for its marketing work and investments across paid, owned, earned, travel trade and international programs.