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Visit California Marketing Plans

Marketing Work Plan FY22/23

Explore Visit California’s road map for its marketing work and investments across paid, owned, earned, travel trade and international programs.

Strategic Framework FY22/23

These strategic planning documents, developed with extensive research, inform Visit California’s program of work and are a valuable resource for California’s tourism industry.

Strategic Framework FY23/24

These strategic planning documents, developed with extensive research, inform Visit California’s program of work and are a valuable resource for California’s tourism industry.