Upgrade your browser - Unfortunately, this site has updated features that cannot run on this version of Internet Explorer. Download a free upgrade of Internet Explorer.

Team & Leadership

Committed to Serving California Tourism

Join in on Our Vision

Audit Committee Team & Leadership Team & Leadership

Chair
Jay Jamison

Chief Executive Officer and General Manager

Pismo Coast Village Inc.

Member
Noreen Martin

Chairman

Martin Resorts, Inc.

Member
Bob Muhs

Vice President, Government Affairs & Counsel

Avis/Budget Group, Inc.

Member
Benjamin Webster

Office Managing Shareholder

Littler Mendelson PC

Staff
Caroline Beteta

President & Chief Executive Officer/Director of Tourism

Visit California

Staff
Matthew Sabbatini

Chief Operating Officer

Visit California


Brand and Content Committee Team & Leadership Team & Leadership

Chair
Jeff Morris

Vice President, Global Marketing Communications

Visit West Hollywood

Vice Chair
Ilsa Butler

Chief Marketing Officer

Evans Hotels

Member
Lynn Bruni-Perkins

Vice President, Global Marketing Communications

San Francisco Travel

Member
Cathy Cartier

Chief Marketing Officer

Visit SLO CAL

Member
Andy Chapman

President & Chief Executive Officer

Travel North Tahoe

Member
Brian Chuan

Senior Director of International and Domestic Markets

South Coast Plaza

Member
Sybil Crum

Vice President, Marketing & Commercial Strategy

Disneyland Resort

member
Chuck Davison

President & Chief Executive Officer

Visit SLO CAL

Member
Sheldon Duncan

Senior Vice President, Marketing & Brand Management

NBCUniversal Media, LLC

Member
Agnelo Fernandes

Senior Vice President of Sales & Marketing

Terranea Resort

Member
Linsey Gallagher

President

Visit Napa Valley

Member
Omark Holmes

Chief Marketing Officer

Visit Huntington Beach

Member
James Lim

Senior Vice President

Sunland RV Resort

Member
David Miller

Chief Marketing Officer

San Diego Zoo Wildlife Alliance

Member
Julie Mino

President & Chief Executive Officer

Visit Oxnard

Member
Todd O'Leary

Vice President, Marketing & Communications

Sonoma County Tourism

Member
Colleen Pace

Chief Marketing Officer

Visit Greater Palm Springs

Member
Don Skeoch

Chief Marketing Officer

Los Angeles Tourism & Convention Board

Member
Diane Stracuzzi

Vice President of Marketing

Pebble Beach Company

Member
Junior Tauvaa

Chief Sales Officer

Visit Anaheim

Member
John Urdi

Executive Director

Mammoth Lakes Tourism

Vice President
Lynn Carpenter

Vice President of Marketing

Visit California


California Welcome Center Committee Team & Leadership Team & Leadership

Chair
Jennifer Rodriguez

General Manager

The Outlets At Barstow

Vice Chair
Brian Wright

Director of Marketing

Mammoth Lakes Tourism

Member
Kathie Ammar

Executive Director

Desert Regional Tourism Agency

Member
Joaquin Baena

Marketing Director

Global Marketing & Sales, Inc.

Member
Laurie Baker

Chief Executive Officer

Shasta Cascade Wonderland Association

member
Paul Crouch

Welcome Center Manager

Outlets at San Clemente

member
Cynthia Easey

Tourism Specialist

Citadel Outlets

member
April Gallup

Property Manager & Marketing Director

Cabazon Outlets

Member
Leslee Gaul

President & Chief Executive Officer

Visit Oceanside

Member
Ruth Geresy

California Welcome Center Manager / Executive Assistant

Truckee Donner Chamber of Commerce

Member
Pam Gimenez

Visitor Service Manager

Visit Gilroy

Member
Andrey Gorbachenko

Destination Services / California Welcome Center Manager

Greater Ontario Convention & Visitors Bureau/Ontario Convention Center

Member
Robert Haswell

Executive Director

Placer County Visitors Bureau

member
Debbie Hays

Sales & Community Relations

Discover Torrance Visitors Bureau

Member
Jane Howard

Executive Director

Visit Gilroy

Member
Susan Jennrich

General Manager

Outlets At San Clemente

Member
Craig Kaufman

Executive Director

Salinas Valley Tourism & Visitors Bureau

Member
Megan Leininger

California Welcome Center Manager

South County Chambers of Commerce

Member
Debbie Manning

President & Chief Executive Officer

El Dorado Hills Chamber of Commerce

Member
Lisa May

Director of Tourism Development

Shasta Cascade Wonderland Association

Member
Tiffany McKenzie

Director of Marketing

Placer County Visitors Bureau

Member
Sue Oxarart

Director of Marketing & Communications

Greater Ontario Convention & Visitors Bureau/Ontario Convention Center

Member
Alex Pace

Director

Global Marketing & Sales, Inc.

member
Anand Patel

President & Chief Executive Officer

Fairfield Convention & Visitors Bureau

Member
Manny Pereida

Manager of Administration & Customer Service

Citadel Outlets

Member
Lydia Petroff

Visitor Services Manager

Visit Oceanside

member
Yolanda Ramirez

Welcome Center Manager

Visit Fairfield

Member
Nicole Ritthaler

Head of On-Street Sales

Big Bus Tours

Member
Taylor Safford

President & Chief Executive Officer

Pier 39

Member
Lynn Saunders

President & Chief Executive Officer

Truckee Donner Chamber of Commerce

Member
Barbara Scott-Blakely

Manager

The Outlets At Barstow

Member
John Urdi

Executive Director

Mammoth Lakes Tourism

Staff
Amy Chambers

Manager

Office of Tourism

Staff
Matthew Sabbatini

Chief Operating Officer

Visit California


CEO Destination Council Team & Leadership Team & Leadership

Member
Adam Burke

Chief Executive Officer

Los Angeles Tourism & Convention Board

Member
Jay Burress

President & Chief Executive Officer

Visit Anaheim

Member
Julie Coker

President & Chief Executive Officer

San Diego Tourism Authority

Member
Joe D'Alessandro

President & Chief Executive Officer

San Francisco Travel

Member
Chuck Davison

President & Chief Executive Officer

Visit SLO CAL

Member
Linsey Gallagher

President

Visit Napa Valley

Member
Katherine Janega-Dykes

President & Chief Executive Officer

Visit Santa Barbara

Member
Misti Kerns

President & Chief Executive Officer

Santa Monica Travel & Tourism

Member
Tom Kiely

President & Chief Executive Officer

Visit West Hollywood

Member
Kelly Miller

President & Chief Executive Officer

Visit Huntington Beach

Member
Gary Sherwin

President & Chief Executive Officer

Visit Newport Beach

Member
Mike Testa

President & Chief Executive Officer

Visit Sacramento

Member
John Urdi

Executive Director

Mammoth Lakes Tourism

Member
Claudia Vecchio

Chief Executive Officer

Sonoma County Tourism

Member
Julie Wagner

Chief Executive Officer

Beverly Hills Conference & Visitors Bureau

Member
Scott White

President & Chief Executive Officer

Visit Greater Palm Springs

Member
Scott Wilson

President & Chief Executive Officer

Visit Temecula Valley

Staff
Caroline Beteta

President & Chief Executive Officer/Director of Tourism

Visit California


Content and Digital Committee Team & Leadership Team & Leadership

Member
Brent Bernasconi

Social Media Manager

San Diego Tourism Authority

Member
Sonya Bradley

Chief of Diversity, Equity and Inclusion

Visit Sacramento

Member
Hilary Feutz

Associate Director of Communications

Terranea Resort

Member
Bill Karz

Vice President, Digital Marketing

Los Angeles Tourism and Convention Board

Member
Joyce Kiehl

Director of Communications

Visit Greater Palm Springs

Member
Wesley Kirkpatrick

Communication Specialist, Social Media

Visit Anaheim

Member
Kathleen Kubota

Director of Marketing

Town and Country

Member
Krystal Kusmieruk

Digital Marketing Manager

Visit Greater Palm Springs

Member
Jose Luciano

Operations Manager

Sonoma Valley Visitors Bureau

Member
JessyLynn Perkins

Director of Digital Marketing and Content Development

Visit Santa Barbara

Member
Wes Rhea

Chief Executive Officer

Visit Stockton

Member
Dan Rosenbaum

Director, Global Digital Marketing

San Francisco Travel

Member
Michael Warburton

Director, Parkwide Communications

Balboa Park Cultural Partnership

Staff
Lynn Carpenter

Vice President of Marketing

Visit California


Crisis Communications Task Force Team & Leadership Team & Leadership

Member
Suzi Brown

Vice President, Communications

Disneyland Resort

Member
Audrey Eig

Vice President, Publicity and Public Relations

Universal Studios Hollywood & UPR North America Theme Parks

Member
Scott Gediman

Chief, Media & External Relations Public Affairs Officer

Yosemite Public Information Office

Member
Edna Gutierrez

Senior Manager of Public Relations

San Diego Tourism Authority

Member
Karna Hughes

Director of Communications

Visit Santa Barbara

Member
Lara Kaylor

Director of Communications & Public Relations

Mammoth Lakes Tourism

Member
Joyce Kiehl

Director of Communications

Visit Greater Palm Springs

Member
Jamie Simpson

Vice President, Global Communications

Los Angeles Tourism & Convention Board

Staff
Ryan Becker

Vice President of Communications

Visit California


Executive Committee Team & Leadership Team & Leadership

Chair
Gene Zanger

Partner

Casa De Fruta Parkway, LLC

Vice Chair of Operations
Dan Gordon

Chief Executive Officer

Gordon Biersch

Vice Chair of Marketing
Joe D’Alessandro

President & Chief Executive Officer

San Francisco Travel

Chief Fiscal Officer
Sima Patel

Chief Executive Officer

Ridgemont Hospitality

Member
Julie Coker

President & Chief Executive Officer

San Diego Tourism Authority

Member
Kevin Fat

Chief Executive Officer

Fat Family Restaurant Group

Member
Carla Murray

President, U.S. Western Region, Full Service MxM

Marriott International

Member
Dee Dee Myers

Senior Advisor and Director

Governor’s Office of Business and Economic Development

Staff
Caroline Beteta

President & Chief Executive Officer/Director of Tourism

Visit California

Staff
Matthew Sabbatini

Chief Operating Officer

Visit California


International Committee Team & Leadership Team & Leadership

Chair
Gary Orfield

Director of Tourism Development

Visit Greater Palm Springs

Vice Chair
Dennis Quinn

Senior Vice President, Sales

Universal Studios Hollywood

Member
Annie Allen

Vice President of Global Tourism Sales

CityPass, Inc.

Member
Pepe Avila

Senior Director, Tourism Development

Visit Anaheim

Member
Benjamin Eastman

Director of Tourism Development

San Diego Tourism Authority

Member
Ed Fuller

President & Chief Executive Officer

Laguna Strategic Advisors

Member
Hubertus Funke

Executive Vice President & Chief Tourism Officer

San Francisco Travel

Member
Maria Gutierrez-Winder

Vice President, Sales

SeaWorld San Diego

Member
Michelle Israel

Vice President of Sales and Membership

San Diego Zoo Wildlife Alliance

Member
Sean Keliiholokai

Vice President, Business Development

Visit West Hollywood

Member
Millie Matz

Director of Sales & Marketing

Santa Barbara Hotel Group

Member
Todd Mistuhata

Director of Global Business Development

Santa Monica Convention & Visitors Bureau

Member
Michael Parr

Vice President, International Sales

Wente Vineyards Vineyard Tasting Room

Member
Kathryn Smits

Senior Vice President, Global Tourism Development

Los Angeles Tourism & Convention Board

Member
Lindsey Stevens

Director of Marketing Communications

Monterey County Convention & Visitors Bureau

Member
Percy Stevens

Director of Travel Trade

Sonoma County Tourism

Member
Nicky Tang

Asia Pacific Sales Director

Disneyland Resort

Member
Jeff van Langeveld

Vice President, Marketing and Sales International

Walt Disney World, Disneyland Resort, Disney Cruise Line and Aulani

Member
Michael Vanderhurst

Director of International

Mammoth Lakes Tourism

Staff
Leona Reed

Associate Vice President of Global Marketing

Visit California

Staff
Lynn Carpenter

Vice President of Marketing

Visit California


Marketing Advisory Committee Team & Leadership Team & Leadership

Chair
Gene Zanger

Partner

Casa De Fruta Parkway, LLC

Member
Brett Allor

Senior Director, Marketing Strategy & Research

San Francisco Travel

Member
Laurie Baker

Chief Executive Officer

Shasta Cascade Wonderland Association

Member
Kevin Bass

General Manager/Vice President

Enterprise Holdings

Member
Lynn Bruni-Perkins

Vice President, Global Marketing Communications

San Francisco Travel

Member
Shuaib Bulhan

Vice President, North Pacific Operations

The Hertz Corporation

Member
Jim Burba

Co-Founder

Burba Hotel Network

Member
Adam Burke

Chief Executive Officer

Los Angles Tourism & Convention Board

Member
Jay Burress

President & Chief Executive Officer

Visit Anaheim

Member
Ilsa Butler

Chief Marketing Officer

Evans Hotels

Member
Peter Clarke

Vice President - CMH Operations West

InterContinental Hotels Group

Member
Ron Cohen

President & Chief Operating Officer

Mammoth & June Mountain Ski Areas

Member
Julie Coker

President & Chief Executive Officer

San Diego Tourism Authority

Member
Sybil Crum

Vice President Marketing & Commercial Strategy

Disneyland Resort

Member
Joe D'Alessandro

President & Chief Executive Officer

San Francisco Travel

Member
Chuck Davison

President & Chief Executive Officer

Visit SLO CAL

Member
Sheldon Duncan

Senior Vice President, Marketing & Brand Management

NBC Universal Media, LLC

Member
Michael Dunne

Area Vice President of Operations, West

Hilton Worldwide

Member
Kevin Fat

Chief Executive Officer

Fat Family Restaurant Group

Member
Ed Fuller

President & Chief Executive Officer

Laguna Strategic Advisors

Member
Linsey Gallagher

President

Visit Napa Valley

Member
Robert Gleason

President & Chief Executive Officer

Evans Hotels

Member
Dan Gordon

Chief Executive Officer

Gordon Biersch

Member
Peter Humig

Regional Vice President & General Manager

Four Seasons Hotels & Resorts/Beverly Hills

Member
Katherine Janega-Dykes

President & Chief Executive Officer

Visit Santa Barbara

Member
Kerri Kapich

Chief Operating Officer

San Diego Tourism Authority

Member
John Kelliher

Founder

Grapeline Wine Tours

Member
Misti Kerns

President & Chief Executive Officer

Santa Monica Travel & Tourism

Member
Tom Kiely

President & Chief Executive Officer

Visit West Hollywood

Member
Tom Klein

Owner

Rodney Strong Wine Estates

Member
William Loughran

President

Evolution Hospitality

Member
Joani Lynch

Vice President of Marketing & Sales

Mammoth Mountain Ski Area

Member
Terry MacRae

Executive Chairman

Hornblower Group

Member
Noreen Martin

Chairman

Martin Resorts, Inc.

Member
Ripton Melhado

Senior Vice President Field Operations

Hyatt Corporation

Member
Kelly Miller

President & Chief Executive Officer

Visit Huntington Beach

Member
Jeff Morris

Chief Marketing Officer

Visit West Hollywood

Member
Carla Murray

President, U.S. Western Region, Full Service MxM

Marriott International

Member
Dee Dee Myers

Senior Advisor and Director

Governor's Office of Business and Economic Development

Member
Rob O'Keefe

President & Chief Executive Officer

Monterey County Convention & Visitors Bureau

Member
Gary Orfield

Director of Tourism Development

Visit Greater Palm Springs

Member
Sima Patel

Chief Executive Officer

Ridgemont Hospitality

Member
Matt Peterson

Senior Director of Marketing

Palisades Tahoe

Member
Ken Potrock

President

Disneyland Resorts

Member
Dennis Quinn

Senior Vice President, Sales

Universal Studios Hollywood

Member
Wes Rhea

Chief Executive Officer

Visit Stockton

Member
Jennifer Rodriquez

General Manager

The Outlets at Barstow

Member
Gary Sherwin

President & Chief Executive Officer

Visit Newport Beach

Member
Bobbie Singh-Allen

Executive Vice President & Chief Operating Officer

California Lodging Industry Association

Member
Don Skeoch

Chief Marketing Officer

Los Angeles Tourism & Convention Board

Member
Kurt Stocks

President/General Manager

LEGOLAND California Resort

Member
Scott Strobl

Executive Vice President & General Manager

Universal Studios Hollywood

Member
Mike Testa

President & Chief Executive Officer

Visit Sacramento

Member
Paul Tormey

Regional Vice President & General Manager California Region

Accor Hotels

Member
John Urdi

Executive Director

Mammoth Lakes Tourism

Member
Birgitt Vaughn

Director of Global Media Relations

Sonoma County Tourism

Member
Claudia Vecchio

Chief Executive Officer

Sonoma County Tourism

Member
Benjamin Webster

Office Managing Shareholder

Littler Mendelson PC

Member
Scott White

President & Chief Executive Officer

Visit Greater Palm Springs

Member
Scott Wilson

President & Chief Executive Officer

Visit Temecula Valley

Member
Brian Wright

Director of Marketing

Mammoth Lakes Tourism

Staff
Caroline Beteta

President & Chief Executive Officer/Director of Tourism

Visit California

Staff
Lynn Carpenter

Vice President of Marketing

Visit California


Nominating Committee Team & Leadership Team & Leadership

Chair
Dan Gordon

Chief Executive Officer

Gordon Biersch

Member
Julie Coker

President & Chief Executive Officer

San Diego Tourism Authority

Member
Jeff Eisenbarth

Senior Vice President - Western Region

Avis Budget Group, Inc.

Member
Ed Fuller

President & Chief Executive Officer

Laguna Strategic Advisors

Member
Noreen Martin

Chairman

Martin Resorts, Inc.

Member
Sima Patel

Chief Executive Officer

Ridgemont Hospitality

Staff
Caroline Beteta

President & Chief Executive Officer/Director of Tourism

Visit California

Staff
Matthew Sabbatini

Chief Operating Officer

Visit California


Public Relations Committee Team & Leadership Team & Leadership

Chair
Birgitt Vaughan

Director of Global Media Relations

Sonoma County Tourism

Member
Stephen Andrews

Vice President of Marketing & Sales

Passport Resorts

Member
Annette Brown

Director of Public Relations

Visit Temecula Valley

Member
Jessie Burns

Director of Public Relations

Terranea Resort

Member
Christina Glynn

Communications Director/Film Commissioner

Visit Santa Cruz County

Member
Edna Gutierrez

Senior Manager of Public Relations

San Diego Tourism Authority

Member
Brittney Hendricks

Director of Marketing & Communications

Visit Oxnard

Member
Karna Hughes

Director of Communications

Visit Santa Barbara

Member
Lara Kaylor

Director of Communications

Mammoth Lakes Tourism

Member
Joyce Kiehl

Director of Communications

Visit Greater Palm Springs

Member
Erin Rose

Senior Director of Communications

Newport Beach & Company

Member
Lauren Salisbury

Director, Global Communications

Los Angeles Tourism & Convention Board

Member
Tracy Spahr

Director of Public Relations

SeaWorld San Diego

Member
Lindsay Swanson

Communications Director

Visit Anaheim

Member
Deborah Wakefield

Vice President, Media Relations

City Pass, Inc.

Member
Frances Wong

Director of Marketing & Communications

Visit San Jose

Member
Natalie Wymer

Vice President of Communications

Wine Institute of California

Staff
Ryan Becker

Vice President of Communications

Visit California

Staff
Angie Pappas

Director of Public Relations

Visit California


Research Committee Team & Leadership Team & Leadership

Chair
Brett Allor

Senior Director, Market Strategy & Research

San Francisco Travel

Member
Jennifer Avery

Vice President, Research & Insights

Universal Parks & Resorts

Member
Shannel Dooley

Business Intelligence Administrator

Visit Anaheim

Member
Bill Hendricks

Professor and Department Head

Cal Poly Recreation Parks & Tourism Administration

Member
Nathan Kelley

Director of Research

San Diego Tourism Authority

Member
Vanessa Puopolo

Vice President

Fresno/Clovis Convention & Visitor Bureau

Member
Lindsey Stevens

Director of Communications

Monterey County Convention & Visitor Bureau

Member
Gina Triglia

Director, Tourism Insights

Los Angeles Tourism & Convention Board

Staff
Lynn Carpenter

Vice President of Marketing

Visit California


Rural Committee Team & Leadership Team & Leadership

Chair
Wes Rhea

Chief Executive Officer

Visit Stockton

Member
Todd Aaronson

CEO

Visit Modesto

Member
Laurie Baker

Chief Executive Officer

Shasta Cascade Wonderland Association

Member
Julie Benbow

Executive Director

Humboldt County Visitors Bureau

Member
Freddy Bi

President & Chief Executive Officer

Discover Inland Empire

Member
Molly Cano

Tourism Manager

City of San Luis Obispo

Member
Kari Crutcher

Executive Director

Ridgecrest Area Convention & Visitors Bureau

Member
Colleen Dalton

Chief Executive Officer

Visit Truckee-Tahoe

Member
Jonathan Farrington

Executive Director

Yosemite Mariposa County Tourism Bureau

Member
Jody Franklin

Executive Director

El Dorado County Visitors Authority

Member
Amy Herzog

Executive Director

Visit Carmel

Member
Melissa Howlett

ED Coordinator

San Bernardino County

Member
Nathan Hultgren

Media & Communications Manager

Riverside County Office of Economic Development

Member
Joyce Kiehl

Director of Communications

Visit Greater Palm Springs

Member
Tony Lyle

Vice President Tourism Development

Lake Tahoe Visitors Authority

Member
Lisa May

Director of Tourism Development

Shasta Cascade Wonderland Association

Member
Lisa Mayo

President & Chief Executive Officer

Tuolumne County Visitors Bureau

Member
Sue Oxarart

Director of Marketing & Communications

Greater Ontario Convention & Visitors Bureau/Ontario Convention Center

Member
Rhonda Salisbury

Chief Executive Officer

Yosemite Sierra Visitors Bureau

Member
Terry Selk

CEO

Yolo County Tourism

Member
Travis Scott

Executive Director

Visit Mendocino County

Member
Jennifer Talt Lundin

Marketing Manager

Ventura Port District

Member
Kathy Vreeland

Executive Director

Discover Buellton

Member
Scott Wilson

President & CEO

Visit Temecula

Member
Brian Wright

Director of Marketing

Mammoth Lakes Tourism

Staff
Lynn Carpenter

Vice President of Marketing

Visit California


Snow Committee Team & Leadership Team & Leadership

Chair
Matt Peterson

Senior Director of Marketing

Palisades Tahoe

Vice Chair
Joani Lynch

Vice President of Marketing & Sales

Mammoth Resorts

Member
Carol Chaplin

President & Chief Executive Officer

Lake Tahoe Visitors Authority

Member
Colleen Dalton

Chief Executive Officer

Visit Truckee-Tahoe

Member
Kristin Guinn

Marketing Director

North Lake Tahoe Chamber/CVB/Resort Association

Member
Christine Horvath

Director of Marketing

Palisades Tahoe

Member
Katie Hunter

Director of Marketing & Sales

Sierra-at-Tahoe

Member
John McColly

Chief Marketing Officer

Mountain High Resort

Member
Michael Perry

Chief Executive Officer

Visit Big Bear

Member
Michael Reitzell

President

California Ski Industry Association

Member
John Urdi

Executive Director

Mammoth Lakes Tourism

Staff
Lynn Carpenter

Vice President of Marketing

Visit California