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Team & Leadership

Committed to Serving California Tourism

Join in on Our Vision

Audit Committee Team & Leadership Team & Leadership

Chair
Jay Jamison

Chief Executive Officer and General Manager

Pismo Coast Village Inc.

Member
Bob Muhs

Vice President, Government Affairs & Counsel

Avis/Budget Group, Inc.

Member
Benjamin Webster

Office Managing Shareholder

Littler Mendelson PC

Staff
Caroline Beteta

President & CEO/Director of Tourism

Visit California

Staff
Matthew Sabbatini

Chief Operating Officer

Visit California


Brand Content Committee Team & Leadership Team & Leadership

Chair
Jeff Morris

Vice President, Global Marketing Communications

Visit West Hollywood

Vice Chair
Ilsa Butler

Sr. Vice President, Sales & Marketing

Evans Hotels

Member
Kimberly Adams

President & CEO

Visit Temecula Valley

Member
Lynn Bruni-Perkins

VP, Global Marketing Communications

San Francisco Travel

Member
Amber Burke

Director of Marketing

North Lake Tahoe Chamber/CVB/Resort Association

Member
Cathy Cartier

Chief Marketing Officer

Visit SLO CAL

Member
Andy Chapman

President & CEO

Incline Village

Member
Annika Chase

Vice President - Marketing Strategy

Disneyland Resort

Member
Brian Chuan

Senior Director of International and Domestic Markets

South Coast Plaza

Member
Sybil Crum

Vice President, Marketing & Commercial Strategy

Disneyland Resort

member
Chuck Davison

President & CEO

Visit SLO CAL

Member
Erika DiProfio

Vice President of Marketing

SeaWorld San Diego

Member
Sheldon Duncan

Senior Vice President, Marketing & Brand Management

NBCUniversal Media, LLC

Member
Agnelo Fernandes

Senior Vice President of Sales & Marketing

Terranea Resort

Member
Linsey Gallagher

President

Visit Napa Valley

Member
Omark Holmes

Chief Marketing Officer

Visit Huntington Beach

Member
Julie Mino

President & CEO

Visit Oxnard

Member
Jeff Miraglia

Chief Creative Officer

Greater Palm Springs Convention & Visitors Bureau

Member
Colleen Pace

Chief Sales & Marketing Officer

Greater Palm Springs Convention & Visitors Bureau

Member
Howard Pickett

Executive VP, Chief Marketing Officer

San Francisco Travel Association

Member
Kim Sidoriak

Chief Marketing Officer

Santa Monica Travel & Tourism

Member
Don Skeoch

Chief Marketing Officer

Los Angeles Tourism & Convention Board

Member
Diane Stracuzzi

Vice President of Marketing

Pebble Beach Company

Member
John Urdi

Executive Director

Mammoth Lakes Tourism

Vice President
Lynn Carpenter

Vice President of Marketing

Visit California


California Welcome Center Committee Team & Leadership Team & Leadership

Chair
Jennifer Rodriguez

General Manager

The Outlets At Barstow

Vice Chair
Jocelyn Brennan

President & CEO

South County Chambers of Commerce

Member
Kathie Ammar

Executive Director

Desert Regional Tourism Agency

Member
Joaquin Baena

Marketing Director

Global Marketing & Sales, Inc.

Member
Laurie Baker

Chief Executive Officer

Shasta Cascade Wonderland Association

Member
Susan Brown

CWC Manager

Salinas Valley Tourism and Visitors Bureau

Member
Brad Calkins

Executive Director

Santa Rosa Convention & Visitors Bureau

Member
Cadence Cooper

Customer Service Manager

Outlets at San Clemente

Member
Samara De La O

Senior Director of Marketing

Outlets at San Clemente

Member
Leslee Gaul

President & Chief Executive Officer

Visit Oceanside

Member
Matt Gebo

Director of Marketing

Mammoth Lakes Tourism

Member
Ruth Geresy

CWC Manager / Executive Assistant

Truckee Donner Chamber of Commerce

Member
Pam Gimenez

Visitor Service Manager

Visit Gilroy

Member
Andrey Gorbachenko

Destination Services / California Welcome Center Manager

Greater Ontario Convention & Visitors Bureau/Ontario Convention Center

Member
Robert Haswell

Executive Director

Placer County Visitors Bureau

Member
Jane Howard

Executive Director

Visit Gilroy

Member
Susan Jennrich

General Manager

Outlets At San Clemente

Member
Craig Kaufman

Executive Director

Salinas Valley Tourism and Visitors Bureau

Member
Megan Leininger

CWC Manager

South County Chambers of Commerce

Member
Debbie Manning

President & Chief Executive Officer

El Dorado Hills Chamber of Commerce

Member
Lisa May

Director of Tourism

Shasta Cascade Wonderland Association

Member
Tiffany McKenzie

Director of Marketing

Placer County Visitors Bureau

Member
Sue Oxarart

Director of Marketing & Communications

Greater Ontario Convention & Visitors Bureau

Member
Alex Pace

Director

Global Marketing & Sales, Inc.

Member
Sherri Pellegrini

Accounting Manager & Membership Relations

El Dorado Hills Chamber of Commerce

Member
Manny Pereida

Manager of Administration & Customer Service

Citadel Outlets

Member
Lydia Petroff

Visitor Services Manager

Visit Oceanside

Member
Nicole Ritthaler

Head of On-Street Sales

Big Bus Tours

Member
Taylor Safford

President/CEO

Pier 39

Member
Lynn Saunders

President & Chief Executive Officer

Truckee Donner Chamber of Commerce

Member
Barbara Scott-Blakely

Manager

The Outlets At Barstow

Member
John Urdi

Executive Director

Mammoth Lakes Tourism

Staff
Amy Chambers

Manager

Office of Tourism

Staff
Matthew Sabbatini

Chief Operating Officer

Visit California


CEO Destination Council Team & Leadership Team & Leadership

Member
Kimberly Adams

President & CEO

Visit Temecula Valley

Member
Adam Burke

Chief Executive Officer

Los Angeles Tourism & Convention Board

Member
Jay Burress

President & CEO

Visit Anaheim

Member
Julie Coker

President & Chief Executive Officer

San Diego Tourism Authority

Member
Joe D'Alessandro

President & Chief Executive Officer

San Francisco Travel Association

Member
Chuck Davison

President & CEO

Visit SLO CAL

Member
Linsey Gallagher

President

Visit Napa Valley

Member
Katherine Janega-Dykes

President & Chief Executive Officer

Visit Santa Barbara

Member
Misti Kerns

President & CEO

Santa Monica Travel & Tourism

Member
Tom Kiely

President & Chief Executive Officer

Visit West Hollywood

Member
Kelly Miller

President & CEO

Visit Huntington Beach

Member
Gary Sherwin

President & Chief Executive Officer

Visit Newport Beach

Member
Mike Testa

President & CEO

Visit Sacramento

Member
John Urdi

Executive Director

Mammoth Lakes Tourism

Member
Claudia Vecchio

Chief Executive Officer

Sonoma County Tourism

Member
Julie Wagner

CEO

Beverly Hills Conference & Visitors Bureau

Member
Scott White

President & Chief Executive Officer

Greater Palm Springs Convention & Visitors Bureau

Staff
Caroline Beteta

President & CEO/Director of Tourism

Visit California


Content and Digital Committee Team & Leadership Team & Leadership

Chair
Ariane Hiltebrand

Director of Marketing Systems & Insights

Sonoma County Tourism

Vice Chair
Peter Koch

Vice President of Marketing & Sales

LEGOLAND

Member
Brent Bernasconi

Social Media Manager

San Diego Tourism Authority

Member
Sonya Bradley

Chief of Diversity, Equity and Inclusion

Visit Sacramento

Member
Candice Eley

Director of Communications

San Diego Tourism Authority

Member
Hilary Feutz

Associate Director of Communications

Terranea Resort

Member
Bill Karz

Vice President, Digital Marketing

Los Angeles Tourism and Convention Board

Member
Joyce Kiehl

Director of Communications

Greater Palm Springs Convention and Visitors Bureau

Member
Wesley Kirkpatrick

Communication Specialist, Social Media

Visit Anaheim

Member
Kathleen Kubota

Director of Marketing

Town and Country

Member
Krystal Kusmieruk

Digital Marketing Manager

Greater Palm Springs Convention and Visitors Bureau

Member
Jose Luciano

Operations Manager

Sonoma Valley Visitors Bureau

Member
JessyLynn Perkins

Director of Digital Marketing and Content Development

Visit Santa Barbara

Member
Wes Rhea

Chief Executive Officer

Visit Stockton

Member
Dan Rosenbaum

Director, Global Digital Marketing

San Francisco Travel Association

Member
Michael Warburton

Director, Parkwide Communications

Balboa Park Cultural Partnership

Staff
Lynn Carpenter

Vice President of Marketing

Visit California


Crisis Communications Task Force Team & Leadership Team & Leadership

Member
Suzi Brown

Vice President, Communications

Disneyland Resort

Member
Audrey Eig

Vice President, Publicity and Public Relations

Universal Studios Hollywood & UPR North America Theme Parks

Member
Scott Gediman

Chief, Media & External Relations Public Affairs Officer

Yosemite Public Information Office

Member
Edna Gutierrez

PR Manager

San Diego Tourism Authority

Member
Karna Hughes

Director of Communications

Visit Santa Barbara

Member
Lara Kaylor

Director of Communications and PR

Mammoth Lakes Tourism

Member
Joyce Kiehl

Director of Communications

Greater Palm Springs Convention & Visitors Bureau

Member
Jamie Simpson

Vice President, Global Communications

Los Angeles Tourism & Convention Board

Staff
Ryan Becker

Vice President of Communications

Visit California


Executive Committee Team & Leadership Team & Leadership

Chair
Gene Zanger

Partner

Casa De Fruta Parkway, LLC

Vice Chair of Marketing
Karen Irwin

President & COO, Universal Studios Hollywood

Executive Vice President, Universal Parks & Resorts

Vice Chair of Operations
Dan Gordon

CEO

Gordon Biersch

Chief Fiscal Officer
Joe D’Alessandro

President & CEO

San Francisco Travel

Member
Jason Clarke

General Manager/Vice President

Enterprise Rent-A-Car

Member
Kevin Fat

Chief Executive Officer

Fat Family Restaurant Group

Member
Carla Murray

President, U.S. Western Region, Full Service MxM

Marriott International

Member
Dee Dee Myers

Director

Governor’s Office of Business and Economic Development

Member
Sima Patel

Chief Executive Officer

Ridgemont Hospitality

Staff
Caroline Beteta

President & CEO/Director of Tourism

Visit California

Staff
Matthew Sabbatini

Chief Operating Officer

Visit California


International Committee Team & Leadership Team & Leadership

Chair
Gary Orfield

Director of Tourism Development

Greater Palm Springs Convention & Visitors Bureau

Vice Chair
Dennis Quinn

Senior Vice President, Sales

Universal Studios Hollywood

Member
Pepe Avila

Director of Tourism Development

Visit Anaheim

Member
Benjamin Eastman

Director of Tourism Development

San Diego Tourism Authority

Member
Hubertus Funke

Senior Vice President, Tourism

San Francisco Travel Association

Member
Michael Parr

Vice President, International Sales

Wente Vineyards Vineyard Tasting Room

Member
Sean Keliiholokai

Vice President, Business Development

West Hollywood Travel & Tourism Board

Member
Jocilyn Schumacher

Senior Manager, Travel Trade

Visit Santa Barbara

Member
Kathryn Smits

Vice President, International Tourism

Los Angeles Tourism & Convention Board

Member
Michael Vanderhurst

Director of Sales and International Marketing

Mammoth Lakes Tourism

Member
Jeff van Langeveld

Vice President, Marketing and Sales International

Walt Disney World, Disneyland Resort, Disney Cruise Line and Aulani

Member
Nicky Tang

Asia Pacific Sales Director

Disneyland Resort

Member
Maria Gutierrez-Winder

Director of Sales and Marketing

SeaWorld San Diego

Member
Ed Fuller

President & CEO

Orange County Visitor Association

Member
Lindsey Guinn

Director of Marketing Communications

Monterey County Convention & Visitors Bureau

Member
Todd Mistuhata

Director of Global Business Development

Santa Monica Convention & Visitors Bureau

Member
Sarah Winters

Director of Leisure Sales

North Lake Tahoe Chamber/CVB/Resort Association

Staff
Leona Reed

Associate Vice President of Global Marketing

Visit California

Staff
Lynn Carpenter

Vice President of Marketing

Visit California


Marketing Advisory Committee Team & Leadership Team & Leadership

Chair
Gene Zanger

Partner

Casa De Fruta Parkway, LLC

Member
Kimberly Adams

President & CEO

Visit Temecula Valley

Member
Brett Allor

Senior Director, Marketing Strategy & Research

San Francisco Travel Association

Member
Laurie Baker

Chief Executive Officer

Shasta Cascade Wonderland Association

Member
Jocelyn Brennan

President & CEO

South Chambers of Commerce

Member
Gary Buffo

President

Pure Luxury Transportation

Member
Jim Burba

President

Burba Hotel Network

Member
Adam Burke

Chief Executive Officer

Los Angles Tourism & Convention Board

Member
Jay Burress

President & CEO

Visit Anaheim

Member
Ilsa Butler

Sr. Vice President, Sales & Marketing

Evans Hotels

Member
Jason Clarke

General Manager/Vice President

Enterprise Rent-A-Car

Member
Peter Clarke

VP - CMH Operations West

InterContinental Hotels Group

Member
Ron Cohen

President & COO

Mammoth & June Mountain Ski Areas

Member
Julie Coker

President & Chief Executive Officer

San Diego Tourism Authority

Member
Sybil Crum

Vice President Marketing & Commercial Strategy

Disneyland Resort

Member
Joe D'Alessandro

President & CEO

San Francisco Travel Association

Member
Chuck Davison

President & CEO

Visit SLO CAL

Member
Sheldon Duncan

Sr. Vice President, Marketing & Brand Management

NBC Universal Media, LLC

Member
Michael Dunne

Area Vice President of Operations, West

Hilton Worldwide

Member
Jeff Eisenbarth

Senior Vice President – Western Region

Avis Budget Group, Inc.

Member
Kevin Fat

Chief Executive Officer

Fat Family Restaurant Group

Member
Ed Fuller

President & CEO

Orange County Visitor Association

Member
Linsey Gallagher

President

Visit Napa Valley

Member
Robert Gleason

President & CEO

Evans Hotels

Member
Joshua Goggins

Vice President of Operations & Sales

Fresno/Clovis Convention & Visitors Bureau

Member
Dan Gordon

Co-Founder

Gordon Biersch

Member
Dan Harvey

Division Vice President

The Hertz Corporation

Member
Ariane Hiltebrand

Director of Marketing Systems & Insights

Sonoma County Tourism

Member
Karen Irwin

President & COO, Universal Studios Hollywood

Executive Vice President, Universal Parks & Resorts

Member
Katherine Janega-Dykes

President & Chief Executive Officer

Visit Santa Barbara

Member
Kerri Kapich

Chief Operating Officer

San Diego Tourism Authority

Member
John Kelliher

Founder

Grapeline Wine Tours

Member
Misti Kerns

President & CEO

Santa Monica Travel & Tourism

Member
Tom Kiely

President & CEO

Visit West Hollywood

Member
Tom Klein

Owner

Rodney Strong Wine Estates

Member
Peter Koch

Vice President of Marketing & Sales

LEGOLAND

Member
William Loughran

COO

Evolution Hospitality

Member
Joani Lynch

Vice President of Marketing & Sales

Mammoth Resorts

Member
Terry MacRae

Chief Executive Officer

Hornblower Cruises and Events

Member
Jordan Meisner

Senior Vice President - Field Operations

Hyatt Hotels & Resorts

Member
Kelly Miller

President & CEO

Visit Huntington Beach

Member
Jeff Morris

Vice President Global Marketing Communications

Visit West Hollywood

Member
Carla Murray

President, U.S. Western Region, Full Service MxM

Marriott International

Member
Dee Dee Myers

Director

Governor's Office of Business and Economic Development

Member
Rob O'Keefe

President & CEO

Monterey County Convention & Visitors Bureau

Member
Gary Orfield

Director of Tourism Development

Greater Palm Springs CVB

Member
Sima Patel

Chief Executive Officer

Ridgemont Hospitality

Member
Matt Peterson

Vice President of Marketing and Brand Management

Boreal Mt California | Woodward Tahoe | Soda Springs @ POWDR

Member
Howard Pickett

Executive VP, Chief Marketing Officer

San Francisco Travel Association

Member
Ken Potrock

President

Disneyland Resorts

Member
Dennis Quinn

Sr. Vice President, Sales

Universal Studios Hollywood

Member
Wes Rhea

Chief Executive Officer

Visit Stockton

Member
Jennifer Rodriquez

General Manager

The Outlets at Barstow

Member
Cheryl Shallanberger

Vice President of Sales & Marketing

Ventura Visitors & Convention Bureau

Member
Gary Sherwin

President & Chief Executive Officer

Visit Newport Beach

Member
Bobbie Singh-Allen

Executive Vice President and COO

California Lodging Industry Association

Member
Don Skeoch

Chief Marketing Officer

Los Angeles Tourism & Convention Board

Member
Kurt Stocks

President/General Manager

Legoland

Member
Mike Testa

President & CEO

Visit Sacramento

Member
Paul Tormey

Regional Vice President & General Manager California Region

AccorHotels

Member
John Urdi

Executive Director

Mammoth Lakes Tourism

Member
Birgitt Vaughn

Director of Global Media Relations

Sonoma County Tourism

Member
Claudia Vecchio

Chief Executive Officer

Sonoma County Tourism

Member
Julie Wagner

Chief Executive Director

Beverly Hills Conference & Visitors Bureau

Member
Benjamin Webster

Office Managing Shareholder

Littler Mendelson PC

Member
Scott White

President & Chief Executive Officer

Greater Palm Springs Convention & Visitors Bureau

Staff
Caroline Beteta

President & CEO/Director of Tourism

Visit California

Staff
Lynn Carpenter

Vice President of Marketing

Visit California


Nominating Committee Team & Leadership Team & Leadership

Chair
Dan Gordon

CEO

Gordon Biersch

Member
Julie Coker

President & CEO

San Diego Tourism Authority

Member
Jeff Eisenbarth

Senior Vice President - Western Region

Avis Budget Group, Inc.

Member
Ed Fuller

President & CEO

Orange County Visitor Association

Member
Sima Patel

Chief Executive Officer

Ridgemont Hospitality

Staff
Caroline Beteta

President & CEO/Director of Tourism

Visit California

Staff
Matthew Sabbatini

Chief Operating Officer

Visit California


Public Relations Committee Team & Leadership Team & Leadership

Chair
Birgitt Vaughan

Director of Global Media Relations

Sonoma County Tourism

Member
Stephen Andrews

Vice President of Marketing & Sales

Passport Resorts

Member
Annette Brown

Director of Public Relations

Visit Temecula Valley

Member
Jessie Burns

Director of Public Relations

Terranea Resort

Member
Christina Glynn

Communications Director/Film Commissioner

Visit Santa Cruz County

Member
Edna Gutierrez

Senior Manager of Public Relations

San Diego Tourism Authority

Member
Brittney Hendricks

Director of Marketing & Communications

Oxnard Convention & Visitors Bureau

Member
Karna Hughes

Director of Communications

Visit Santa Barbara

Member
Lara Kaylor

Director of Communications

Mammoth Lakes Tourism

Member
Joyce Kiehl

Director of Communications

Visit Greater Palm Springs

Member
Jamie Simpson

Vice President, Global Communications

Los Angeles Tourism & Convention Board

Member
Tracy Spahr

Director of Public Relations

SeaWorld San Diego

Member
Lindsay Swanson

Communications Director

Visit Anaheim

Member
Deborah Wakefield

Vice President, Media Relations

City Pass, Inc.

Member
Natalie Wymer

Vice President of Communications

Wine Institute of California

Staff
Ryan Becker

Vice President of Communications

Visit California

Staff
Angie Pappas

Director of Public Relations

Visit California


Research Committee Team & Leadership Team & Leadership

Chair
Brett Allor

Senior Director, Marketing Strategy & Research

San Francisco Travel Association

Vice Chair
Joshua Goggins

Vice President of Operations & Sales

Fresno/Clovis Convention & Visitors Bureau

Member
Kimberly Adams

President & CEO

Visit Temecula Valley

Member
Chelsea Benitez

Vice President, Tourism Insights

Los Angeles Tourism and Convention Board

Member
Susan Bruinzeel

Senior Director of Planning and Research

San Diego Tourism Authority

Member
Sheldon Duncan

Vice President, Marketing Strategy & Insights

Universal Studios Hollywood

Member
Bill Hendricks

Professor and Department Head

Cal Poly Recreation Parks & Tourism Administration

Member
Rob O'Keefe

Chief Marketing Officer

Monterey County Convention & Visitors Bureau

Member
Carl Ribaudo

President & Co-Founder

Strategic Marketing Group

Member
Robert Thibault

Chief Executive Officer

Greater Palm Springs CVB

Staff
Lynn Carpenter

Vice President of Marketing

Visit California


Rural Committee Team & Leadership Team & Leadership

Chair
Wes Rhea

Chief Executive Officer

Visit Stockton

Vice Chair
Cheryl Shallanberger

Vice President of Sales & Marketing

Ventura Visitors & Convention Bureau

Member
Kimberly Adams

President & CEO

Visit Temecula Valley

Member
Laurie Baker

Chief Executive Officer

Shasta Cascade Wonderland Association

Member
Julie Benbow

Executive Director

Humboldt County Visitors Bureau

Member
Molly Cano

Tourism Manager

City of San Luis Obispo

Member
Colleen Dalton

CEO

Visit Truckee-Tahoe

Member
Jonathan Farrington

Executive Director

Yosemite Mariposa County Tourism Bureau

Member
Jody Franklin

Executive Director

El Dorado County Visitors Authority

Member
Amy Herzog

Executive Director

Visit Carmel

Member
Joyce Kiehl

Director of Communications

Greater Palm Springs Convention & Visitors Bureau

Member
Melyssa Laughlin

President & CEO

Visit Vacaville

Member
Doug Lueck

Executive Director

Ridgecrest Area Convention and Visitors Bureau

Member
Tony Lyle

Vice President Tourism Development

Lake Tahoe Visitors Authority

Member
Lisa May

Director of Tourism Development

Shasta Cascade Wonderland Association

Member
Lisa Mayo

Executive Director

Tuolumne County Visitors Bureau

Member
Mary Ann McAlea

Senior Vice President

Folsom Tourism Bureau

Member
Elizabeth Nalagan

Assistant to the Director

Ridgecrest Area Convention and Visitors Bureau

Member
Sue Oxarart

Director of Marketing & Communications

Greater Ontario Convention & Visitors Bureau

Member
Rhonesia Perry

Tourism Development & Marketing

San Bernardino County Economic Development

Member
Rhonda Salisbury

Chief Executive Officer

Yosemite Sierra Visitors Bureau

Member
Travis Scott

Executive Director

Visit Mendocino County

Member
Jennifer Talt Lundin

Marketing Manager

Ventura Port District

Member
Kathy Vreeland

Executive Director

Discover Buellton

Member
Sarah Winters

Leisure Sales Director

North Lake Tahoe Chamber/CVB/Resort Association

Staff
Lynn Carpenter

Vice President of Marketing

Visit California


Snow Committee Team & Leadership Team & Leadership

Chair
Matt Peterson

Vice President of Marketing & Brand Management

Boreal Mt California | Woodward Tahoe | Soda Springs @ POWDR

Vice Chair
Joani Lynch

Vice President of Marketing & Sales

Mammoth Resorts

Member
Amber Burke

Director of Marketing

North Lake Tahoe Chamber/CVB/Resort Association

Member
Carol Chaplin

President & CEO

Lake Tahoe Visitors Authority

Member
Colleen Dalton

CEO

Visit Truckee-Tahoe

Member
Christine Horvath

Director of Marketing

Palisades Tahoe

Member
Katie Hunter

Director of Marketing & Sales

Sierra-at-Tahoe

Member
Eddie Kirsch

Director of Marketing

Big Bear Visitors Bureau

Member
John McColly

Chief Marketing Officer

Mountain High Resort

Member
Michael Reitzell

President

California Ski Industry Association

Member
John Urdi

Executive Director

Mammoth Lakes Tourism

Staff
Lynn Carpenter

Vice President of Marketing

Visit California