Chair
Jay Jamison
Chief Executive Officer and General Manager
Pismo Coast Village Inc.
Audit Committee
Member
Mike Gallagher
Co-Founder & Co-Chairman
CityPASS
Member
Bob Muhs
Vice President, Government Affairs & Counsel
Avis/Budget Group, Inc.
Member
Benjamin Webster
Office Managing Shareholder
Littler Mendelson PC
Staff
Caroline Beteta
President & CEO/Director of Tourism
Visit California
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
Brand Content Committee
Chair
Agnelo Fernandes
Senior Vice President of Sales & Marketing
Terranea Resort
Vice Chair
Charles Harris
Senior Vice President, Marketing
Visit Anaheim
Member
Kimberly Adams
President & CEO
Visit Temecula Valley
Member
Amber Burke
Marketing Director
Go Tahoe North
Member
Ilsa Butler
Sr. Vice President, Sales & Marketing
Evans Hotels
Member
Andy Chapman
President & CEO
Incline Village
Member
Annika Chase
Vice President - Marketing Strategy
Disneyland Resort
Member
Brian Chuan
Senior Director of International and Domestic Markets
South Coast Plaza
Member
Erika DiProfio
Vice President of Marketing
SeaWorld San Diego
Member
Hubertus Funke
Senior Vice President, Tourism
San Francisco Travel Association
Member
Linsey Gallagher
President
Visit Napa Valley
Member
Omark Holmes
Chief Marketing Officer
Visit Huntington Beach
Member
Misti Kerns
President & CEO
Santa Monica Travel & Tourism
Member
David Miller
Senior Vice President of Brand Marketing
Universal Studios Hollywood
Member
Julie Mino
President & CEO
Visit Oxnard
Member
Jeff Miraglia
Chief Creative Officer
Greater Palm Springs Convention & Visitors Bureau
Member
Ted Molter
Chief Marketing Officer
San Diego Zoo Global
Member
Jeff Morris
Chief Marketing Officer
Visit West Hollywood
Member
Colleen Pace
Chief Marketing Officer
Greater Palm Springs Convention & Visitors Bureau
Member
Steve Rathje
Business Intelligence Director
Visit Anaheim
Member
Don Skeoch
Chief Marketing Officer
Los Angeles Tourism & Convention Board
Member
Diane Stracuzzi
Vice President of Marketing
Pebble Beach Company
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Member
Lisa Verbeck
Chief Marketing Officer
Visit SLO CAL
Member
Tim Zahner
Executive Director
Sonoma Valley Visitors Bureau
Vice President
Lynn Carpenter
Vice President of Marketing
Visit California
California Welcome Center Committee
Chair
Andrey Gorbachenko
Destination Services Manager
Greater Ontario Convention & Visitors Bureau/Ontario Convention Center
Vice Chair
Jennifer Rodriguez
General Manager
The Outlets At Barstow
Member
Kathie Ammar
Executive Director
Desert Regional Tourism Agency
Member
Joaquin Baena
Marketing Manager
Global Marketing & Sales, Inc.
Member
Karen Baker
Development Associate
City of Merced
Member
Laurie Baker
Chief Executive Officer
Shasta Cascade Wonderland Association
Member
Susan Brown
CWC Manager
Salinas Valley Tourism and Visitors Bureau
Member
Brad Calkins
Executive Director
Santa Rosa Convention & Visitors Bureau
Member
Lorraine Chapman
Director of Strategic Alliances
Greater Ontario Convention & Visitors Bureau/Ontario Convention Center
Member
Jason Chase
Customer Service Manager
Outlets At San Clemente
Member
Leslee Gaul
President & Chief Executive Officer
Visit Oceanside
Member
Matt Gebo
Director of Marketing
Mammoth Lakes Tourism
Member
Ruth Geresy
CWC Manager
Truckee Donner Chamber of Commerce
Member
Pam Gimenez
Visitor Service Manager
Visit Gilroy
Member
Rand Hardy
Tourism Development Manager
Pier 39
Member
Robert Haswell
Executive Director
Placer County Visitors Bureau
Member
Jane Howard
Executive Director
Visit Gilroy
Member
Susan Jennrich
General Manager
Outlets At San Clemente
Member
Craig Kaufman
Chief Executive Officer
Salinas Valley Tourism and Visitors Bureau
Member
Myrna Lozada
CWC Manager
Santa Rosa Convention & Visitors Bureau
Member
Debbie Manning
President & Chief Executive Officer
El Dorado Hills Chamber of Commerce
Member
Lisa May
Director of Tourism
Shasta Cascade Wonderland Association
Member
Tiffany McKenzie
Director of Marketing
Visit Placer
Member
Alex Pace
Director
Global Marketing & Sales, Inc.
Member
Sherri Pellegrini
Membership Relations
El Dorado Hills Chamber of Commerce
Member
Lydia Petroff
Visitor Services Manager
Visit Oceanside
Member
Lynn Saunders
President & Chief Executive Officer
Truckee Donner Chamber of Commerce
Member
Cynthia Schmitt
Director, International Tourism & Sales
Citadel Outlets
Member
Barbara Scott-Blakely
Manager
The Outlets At Barstow
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Staff
Amy Chambers
Manager
Office of Tourism
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
CEO Destination Council
Member
Kimberly Adams
President & CEO
Visit Temecula Valley
Member
Adam Burke
Interim Chief Executive Officer
Los Angeles Tourism & Convention Board
Member
Jay Burress
President & CEO
Visit Anaheim
Member
Julie Coker
President & Chief Executive Officer
San Diego Tourism Authority
Member
Joe D'Alessandro
President & Chief Executive Officer
San Francisco Travel Association
Member
Chuck Davison
Chief Executive Officer
Visit San Luis Obispo County
Member
Linsey Gallagher
President
Visit Napa Valley
Member
Katherine Janega-Dykes
President & Chief Executive Officer
Visit Santa Barbara
Member
Misti Kerns
President & CEO
Santa Monica Convention & Visitors Bureau
Member
Tom Kiely
President & Chief Executive Officer
Visit West Hollywood
Member
Kelly Miller
President & CEO
Visit Huntington Beach
Member
Gary Sherwin
President & Chief Executive Officer
Visit Newport Beach
Member
Mike Testa
President & CEO
Visit Sacramento
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Member
Claudia Vecchio
Chief Executive Officer
Sonoma County Tourism
Member
Scott White
President & Chief Executive Officer
Greater Palm Springs Convention & Visitors Bureau
Staff
Caroline Beteta
President & CEO/Director of Tourism
Visit California
Member
Julie Wagner
CEO
Beverly Hills Conference & Visitors Bureau
Crisis Communications Task Force
Member
Suzi Brown
Director of Media Relations & External Communications
Disneyland Resort
Member
Audrey Eig
Vice President, Publicity
Universal Studios Hollywood
Member
Candice Eley
Director of Communications
San Diego Tourism Authority
Member
Scott Gediman
Chief, Media & External Relations Public Affairs Officer
Yosemite Public Information Office
Member
Karna Hughes
Director of Communications
Visit Santa Barbara
Member
Lara Kaylor
Director of Communications
Mammoth Lakes Tourism
Member
Joyce Kiehl
Director of Communications
Greater Palm Springs Convention & Visitors Bureau
Member
Jamie Simpson
Vice President, Global Communications
Los Angeles Tourism & Convention Board
Staff
Ryan Becker
Vice President of Communications
Visit California
Editorial Task Force
Chair
Katherine Janega-Dykes
President & Chief Executive Officer
Visit Santa Barbara
Vice Chair
Sonya Bradley
Chief Marketing Officer
Visit Sacramento
Member
Hilary Feutz
Associate Director of Communications
Terranea Resort
Member
Ariane Hiltebrand
Director of Advertising and Digital Marketing
Sonoma County Tourism
Member
William Karz
Vice President, Digital Marketing
Los Angeles Tourism & Convention Board
Member
Elizabeth King
Director of Global Tourism Marketing
Simon Shopping Destinations
Member
Kathleen Kubota
Senior Director of Marketing Services
San Diego Tourism Authority
Member
Shelley Leopold
Creative Marketing Events and Content
Los Angeles Tourism & Convention Board
Member
Jose Luciano
Operations Manager
Sonoma Valley Visitors Bureau
Member
Dan Rosenbaum
Manager, Digital and Social Media
San Francisco Travel Association
Member
Michael Warburton
Director, Parkwide Communications
Balboa Park Cultural Partnership
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Staff
Gwynne Spann
Director of Consumer Content
Visit California
Executive Committee
Chair
James Bermingham
Executive Vice President, Operations
Montage International
Vice Chair of Marketing
Gene Zanger
Partner
Casa De Fruta Parkway, LLC
Chief Fiscal Officer
Dan Gordon
Co-Founder
Gordon Biersch
Member
Joe D’Alessandro
President & CEO
San Francisco Travel
Member
Chris Dombrowski
Acting Director
Governor’s Office of Business and Economic Development
Member
Michael Dunne
Area Vice President, California
Hilton Worldwide
Member
Dan Harvey
Division Vice President
The Hertz Corporation
Member
Karen Irwin
President & COO
Universal Studios
Staff
Caroline Beteta
President & CEO/Director of Tourism
Visit California
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
International Committee
Chair
Kathryn Smits
Vice President, International Tourism
Los Angeles Tourism & Convention Board
Vice Chair
Gary Orfield
Director of Tourism Development
Greater Palm Springs Convention & Visitors Bureau
Member
Annie Allen
Senior Director Tourism Sales and Marketing
CityPass, Inc.
Member
Stephen Andrews
Vice President of Marketing & Sales
Passport Resorts
Member
Pepe Avila
Director of Tourism Development
Visit Anaheim
Member
Benjamin Eastman
Director of Travel Trade Development
San Diego Tourism Authority
Member
Hubertus Funke
Senior Vice President, Tourism
San Francisco Travel Association
Member
Michelle Israel
Director of Sales and Partnership
San Diego Zoo Global
Member
Ashley Johnson
President & CEO
Visit Laguna Beach
Member
Sean Keliiholokai
Vice President, Business Development
West Hollywood Travel & Tourism Board
Member
Deleyse Langdale
Vice President, Global Tourism Development
Sonoma County Tourism
Member
Diane Mandeville
Vice President of Marketing
Cannery Row Company
Member
Laura Manriquez
Director of Sales & Marketing
Santa Cruz County Conference & Visitors Bureau
Member
Millie Matz
Director of Sales & Marketing
Santa Barbara Hotel Group
Member
Doug McClain
Senior Vice President & Chief Marketing Officer
Visit Newport Beach
Member
Rob O'Keefe
President & CEO
Monterey County Convention & Visitors Bureau
Member
Michael Parr
Vice President, International Sales
Wente Vineyards Vineyard Tasting Room
Member
Matt Penchuk
Director of Sales Programs & Business Development
Monterey Bay Aquarium
Member
Dennis Quinn
Vice President, Sales
Universal Studios Hollywood
Member
Nicky Tang
Asian Pacific Sales Director
Disney Destinations
Member
Michael Vanderhurst
Director of Sales and International Marketing
Mammoth Lakes Tourism
Member
Jeff van Langeveld
Vice President, Marketing and Sales International
Walt Disney World, Disneyland Resort, Disney Cruise Line and Aulani
Member
Michael Wambolt
Director of Travel Trade
Visit San Luis Obispo County
Member
Sarah Winters
Director of Leisure Sales
Go Tahoe North
Member
Brian Wright
Director of Business Development
Santa Monica Travel & Tourism
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Staff
Leona Reed
Associate Vice President of Global Marketing
Visit California
Marketing Advisory Committee
Chair
James Bermingham
Executive Vice President, Operations
Montage Hotels & Resorts
Member
Kimberly Adams
President & CEO
Visit Temecula Valley
Member
Stephen Andrews
Vice President of Marketing & Sales
Passport Resorts
Member
Laurie Baker
Chief Executive Officer
Shasta Cascade Wonderland Association
Member
Sonya Bradley
Chief Marketing Officer
Visit Sacramento
Member
Susan Bruinzeel
Senior Director of Planning & Research
San Diego Tourism Authority
Member
Gary Buffo
President
Pure Luxury Transportation
Member
Jim Burba
President
Burba Hotel Network
Member
Adam Burke
Interim Chief Executive Officer
Los Angles Tourism & Convention Board
Member
Jay Burress
President & CEO
Visit Anaheim
Member
Jason Clarke
General Manager/Vice President
Enterprise Rent-A-Car
Member
Peter Clarke
VP - CMH Operations West
InterContinental Hotels Group
Member
Julie Coker
President & Chief Executive Officer
San Diego Tourism Authority
Member
Joe D'Alessandro
President & CEO
San Francisco Travel Association
Member
Chuck Davison
Chief Executive Officer
Visit San Luis Obispo County
Member
Chris Dombrowski
Acting Director
Governor's Office of Business and Economic Development
Member
Michael Dunne
Area Vice President, California
Hilton Worldwide
Member
Jeff Eisenbarth
Senior Vice President – Western Region
Avis Budget Group, Inc.
Member
Candice Eley
Director of Communications
San Diego Tourism Authority
Member
Kevin Fat
Chief Operating Officer
Fat Family Restaurant Group
Member
Agnelo Fernandes
Senior Vice President of Sales and Marketing
Terranea Resort
Member
Ed Fuller
President & CEO
Orange County Visitor Association
Member
Linsey Gallagher
President
Visit Napa Valley
Member
Mike Gallagher
Co-Founder and Co-Chairman
CityPASS
Member
Robert Gleason
President & CEO
Evans Hotels
Member
Dan Gordon
Co-Founder
Gordon Biersch
Member
Charles Harris
Senior VP, Marketing
Visit Anaheim
Member
Dan Harvey
Division Vice President
The Hertz Corporation
Member
Christine Horvath
Director of Marketing
Squaw Valley
Member
Karen Irwin
President & COO
Universal Studios Hollywood
Member
Katherine Janega-Dykes
President & Chief Executive Officer
Visit Santa Barbara
Member
Kerri Kapich
Chief Operating Officer
San Diego Tourism Authority
Member
John Kelliher
Founder
Grapeline Wine Tours
Member
Misti Kerns
President & CEO
Santa Monica Travel & Tourism
Member
Tom Kiely
President & CEO
Visit West Hollywood
Member
Tom Klein
Owner
Rodney Strong Wine Estates
Member
William Loughran
COO
Evolution Hospitality
Member
Terry MacRae
Chief Executive Officer
Hornblower Cruises and Events
Member
Diane Mandeville
Vice President of Marketing
Cannery Row Company
Member
Jordan Meisner
Senior Vice President - Field Operations
Hyatt Hotels & Resorts
Member
David Miller
Senior Vice President of Brand Marketing
Universal Studios Hollywood
Member
Kelly Miller
President & CEO
Visit Huntington Beach
Member
Carla Murray
Chief Operations Officer, The Americas – Western Region
Marriott International
Member
Rob O'Keefe
President & CEO
Monterey County Convention & Visitors Bureau
Member
Gary Orfield
Director of Travel Industry Sales
Greater Palm Springs CVB
Member
Sima Patel
Chief Executive Officer
Ridgemont Hospitality
Member
Matt Peterson
Vice President of Marketing and Brand Management
Boreal Mountain Resort, Soda Springs Mountain Resort & Woodward Tahoe
Member
Howard Pickett
Executive VP, Chief Marketing Officer
San Francisco Travel Association
Member
Ken Potrock
President
Disneyland Resorts
Member
Wes Rhea
Chief Executive Officer
Visit Stockton
Member
Jeff Senior
Vice President of Marketing
KSL Resorts
Member
Gary Sherwin
President & Chief Executive Officer
Visit Newport Beach
Member
Bobbie Singh-Allen
Executive Vice President and COO
California Lodging Industry Association
Member
Kathryn Smits
Vice President, International Tourism
Los Angeles Tourism & Convention Board
Member
Pete Sonntag
SVP - Mountain Division
Vail Resorts
Member
Kurt Stocks
General Manager
Legoland
Member
Mike Testa
President & CEO
Visit Sacramento
Member
Paul Tormey
Regional VP and General Manager, Fairmont San Francisco
Fairmont Hotels & Resorts
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Member
Claudia Vecchio
Chief Executive Officer
Sonoma County Tourism
Member
Julie Wagner
Chief Executive Director
Beverly Hills Conference & Visitors Bureau
Member
Benjamin Webster
Office Managing Shareholder
Littler Mendelson PC
Member
Scott White
President & Chief Executive Officer
Greater Palm Springs Convention & Visitors Bureau
Member
Gene Zanger
Partner
Casa De Fruta Parkway, LLC
Staff
Caroline Beteta
President & CEO/Director of Tourism
Visit California
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Nominating Committee
Chair
Paula Beck
Vice President of Global Accounts - West
Avis Budget Group, Inc.
Member
Ed Fuller
President & CEO
Orange County Visitor Association
Member
Brian King
Global Officer – Digital, Distribution, Revenue Management & Global Sales
Marriott Business Services
Member
Sima Patel
Chief Executive Officer
Ridgemont Hospitality
Staff
Caroline Beteta
President & CEO/Director of Tourism
Visit California
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
Public Relations Committee
Chair
Stephen Andrews
Vice President of Marketing & Sales
Passport Resorts
Vice Chair
Candice Eley
Director of Communications
San Diego Tourism Authority
Member
Liz Bowling
Director of Communications & Public Relations
North Lake Tahoe Resort Association
Member
Annette Brown
Director of Public Relations
Visit Temecula Valley
Member
Jessie Burns
Director of Public Relations
Terranea Resort
Member
Lisa Cesaro
Marketing Manager
Yosemite Hospitality
Member
Christina Glynn
Communications Director/Film Commissioner
Visit Santa Cruz County
Member
Brittney Hendricks
Director of Marketing & Communications
Oxnard Convention & Visitors Bureau
Member
Karna Hughes
Director of Communications
Visit Santa Barbara
Member
Lara Kaylor
Director of Communications
Mammoth Lakes Tourism
Member
Joyce Kiehl
Director of Communications
Greater Palm Springs Convention & Visitors Bureau
Member
Lindsay Miller
Communications Manager
Visit Anaheim
Member
Nancy Light
Vice President of Communications
Wine Institute of California
Member
Lauren Salisbury
Public Relations Manager
Santa Monica Travel and Tourism
Member
Jamie Simpson
Vice President, Global Communications
Los Angeles Tourism & Convention Board
Member
Richard Stenger
Chief Marketing Ranger
Redwood Coast Parks
Member
Birgitt Vaughan
Director of Global Media Relations
Sonoma County Tourism
Member
Deborah Wakefield
Vice President of Communications & Public Relations
CityPASS
Member
Elisabeth Wieselthaler-Toelly
Vice President, Global PR & Media Relations
San Francisco Travel Association
Staff
Ryan Becker
Vice President of Communications
Visit California
Research Committee
Chair
Susan Bruinzeel
Senior Director of Planning and Research
San Diego Tourism Authority
Member
Brett Allor
Senior Director, Market Strategy and Research
San Francisco Travel Association
Member
David Bratton
Founding Manager & Director
Destination Analysts, Inc - A Marketer's Research Company
Member
Anne Briones
Senior Director, Consumer Insights
Universal Studios Hollywood
Member
Sheldon Duncan
Vice President, Marketing Strategy & Insights
Universal Studios Hollywood
Member
Gay Fontana
Vice President
Fresno/Clovis Convention & Visitors Bureau
Member
Bill Hendricks
Professor and Department Head
Cal Poly Recreation Parks & Tourism Administration
Member
Wendy Kheel
Vice President, Tourism Insights
Los Angeles Tourism & Convention Board
Member
Rob O'Keefe
Chief Marketing Officer
Monterey County Convention & Visitors Bureau
Member
Rebecca Paredez
Director of Marketing
Visit Temecula Valley
Member
Carl Ribaudo
President & Co-Founder
Strategic Marketing Group
Member
Kim Sidoriak
Chief Marketing Officer
Santa Monica Convention & Visitors Bureau
Member
Robert Thibault
Chief Executive Officer
Greater Palm Springs CVB
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Member
Shannel Crane
Sales Business Analyst
Visit Anaheim
Member
Steve Rathje
Business Intelligence Director
Visit Anaheim
Rural Committee
Chair
Laurie Baker
Chief Executive Officer
Shasta Cascade Wonderland Association
Vice Chair
Wes Rhea
Chief Executive Officer
Visit Stockton
Member
Kimberly Adams
President & CEO
Visit Temecula Valley
Member
Cheryl Bagby
Vice President of Sales & Marketing
Ventura Visitors & Convention Bureau
Member
Julie Benbow
Interim Executive Director
Humboldt County Visitors Bureau
Member
Matt Billingsley
Sales Manager
Visit Bakersfield
Member
Molly Cano
Tourism Manager
City of San Luis Obispo
Member
Monique Carter
Economic Development Coordinator
San Bernardino County Economic Development Agency
Member
Lorraine Chapman
Director of Strategic Alliances
Greater Ontario Convention & Visitors Bureau/Ontario Convention Center
Member
Jonathan Farrington
Executive Director
Yosemite Mariposa County Tourism Bureau
Member
Jody Franklin
Executive Director
El Dorado County Visitors Authority
Member
Joyce Kiehl
Director of Communications
Greater Palm Springs Convention & Visitors Bureau
Member
Melyssa Laughlin
President & CEO
Visit Vacaville
Member
Doug Lueck
Executive Director
Ridgecrest Area Convention and Visitors Bureau
Member
Tony Lyle
Vice President of Tourism
Lake Tahoe Visitors Authority
Member
Lisa May
Director of Tourism
Shasta Cascade Wonderland Association
Member
Lisa Mayo
Executive Director
Tuolumne County Visitors Bureau
Member
Mary Ann McAlea
Executive Director
Folsom Tourism Bureau
Member
Elizabeth Nalagan
Assistant to the Director
Ridgecrest Area Convention and Visitors Bureau
Member
Rhonda Salisbury
Chief Executive Officer
Yosemite Sierra Visitors Bureau
Member
Darien Schaefer
CEO
Big Bear
Member
Travis Scott
Executive Director
Visit Mendocino County
Member
Jennifer Talt Lundin
Marketing Manager
Ventura Port District
Member
Kathy Vreeland
Executive Director
Visit Buellton
Member
Sarah Winters
Leisure Sales Director
North Lake Tahoe Chamber/CVB/Resort Association
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Snow Committee
Chair
Christine Horvath
Director of Marketing
Squaw Valley
Vice Chair
Matt Peterson
Vice President of Marketing and Brand Management
Boreal Mountain California | Woodward Tahoe
Member
Amber Burke
Marketing Director
North Lake Tahoe Chamber/CVB Resort Association
Member
Kelly Campbell
Director of Brand Marketing
Vail Resorts - Heavenly & Kirkwood Mountain Resorts
Member
Carol Chaplin
President & CEO
Lake Tahoe Visitors Authority
Member
Colleen Dalton
Brand Communications Director
Truckee Tourism Business Improvement District
Member
Katie Hunter
Director of Marketing
Sierra-at-Tahoe
Member
Eddie Kirsch
Director of Marketing & Communications
Big Bear Visitors Bureau
Member
Joani Lynch
Vice President of Marketing & Sales
Mammoth Resorts
Member
John McColly
Chief Marketing Officer
Mountain High Resort
Member
Michael Reitzell
President & CEO
California Ski Industry Association
Member
Darien Schaefer
Chief Executive Officer
Big Bear Visitors Bureau
Member
Sarah Sherman
Director of Public Relations
Sierra-at-Tahoe
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Staff
Lynn Carpenter
Vice President of Marketing
Visit California