Chair
Benjamin Webster
Office Managing Shareholder
Littler Mendelson PC
Audit Committee
Member
Noreen Martin
Advisory Board Member
KSL Resorts
Member
Bob Muhs
Vice President, Government Affairs & Counsel
Avis/Budget Group, Inc.
Staff
Caroline Beteta
President & Chief Executive Officer/Director of Tourism
Visit California
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
Brand and Content Committee
Chair
Jeff Morris
Vice President, Global Marketing Communications
Visit West Hollywood
Vice Chair
Ilsa Butler
Chief Marketing Officer
Evans Hotels
Member
Emily Bird
Area Director of Marketing | Southwest
Marriott International
Member
Lynn Bruni-Perkins
Executive Vice President & Chief Marketing Officer
San Francisco Travel
Member
Cathy Cartier
Chief Marketing Officer
Visit SLO CAL
Member
Andy Chapman
President & Chief Executive Officer
Travel North Tahoe
Member
Brian Chuan
Senior Director of International and Domestic Markets
South Coast Plaza
Member
Sybil Crum
Vice President, Marketing & Commercial Strategy
Disneyland Resort
member
Chuck Davison
President & Chief Executive Officer
Visit SLO CAL
Member
Sheldon Duncan
Senior Vice President, Marketing & Brand Management
NBCUniversal Media, LLC
Member
Linsey Gallagher
President & Chief Executive Officer
Visit Napa Valley
Member
Omark Holmes
Chief Marketing Officer
Visit Huntington Beach
Member
James Lim
Senior Vice President
Sunland RV Resort
Member
David Miller
Chief Marketing Officer
San Diego Zoo Wildlife Alliance
Member
Julie Mino
President & Chief Executive Officer
Visit Oxnard
Member
Todd O'Leary
Vice President, Marketing & Communications
Sonoma County Tourism
Member
Sue O’Shea
Senior Director of Marketing
Visit Anaheim
Member
Colleen Pace
Chief Marketing Officer
Visit Greater Palm Springs
Member
Julie Pastor
Director of Marketing & Communications
LEGOLAND California Resort
Member
Don Skeoch
Chief Marketing Officer
Los Angeles Tourism & Convention Board
Member
Diane Stracuzzi
Vice President of Marketing
Pebble Beach Company
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Vice President
Lynn Carpenter
Vice President of Marketing
Visit California
California Welcome Center Committee
Chair
Cynthia Easey
Tourism Specialist
Citadel Outlets
Vice Chair
Anand Patel
President & Chief Executive Officer
Fairfield Convention & Visitors Bureau
Member
Todd Aaronson
Chief Executive Officer
Visit Modesto
Member
Kathie Ammar
Executive Director
Desert Regional Tourism Agency
Member
Joaquin Baena
Marketing Director
Global Marketing & Sales, Inc.
Member
Laurie Baker
Chief Executive Officer
Shasta Cascade Wonderland Association
Member
Emily Bryant
Marketing Manager
Mammoth Lakes Tourism
Member
Susan Childers
Visitor Service Manager
Visit Gilroy
member
Paul Crouch
Welcome Center Manager
Outlets at San Clemente
Member
Kari Crutcher
Executive Director
Ridgecrest Area Convention & Visitors Bureau
Member
Patrick Di Michele
Property Manager & Marketing Director
Cabazon Outlets
Member
Kristin Galloway
Business Development Manager
Visit Modesto
Member
Leslee Gaul
President & Chief Executive Officer
Visit Oceanside
Member
Scott Gentner
President & Chief Executive Officer
Pier 39
Member
Andrey Gorbachenko
Destination Services / California Welcome Center Manager
Greater Ontario Convention & Visitors Bureau/Ontario Convention Center
Member
Julie Grau
Director of Marketing & Communications
Greater Ontario Convention & Visitors Bureau/Ontario Convention Center
Member
Robert Haswell
Executive Director
Placer County Visitors Bureau
member
Debbie Hays
Sales & Community Relations
Discover Torrance Visitors Bureau
Member
Susan Jennrich
General Manager
Outlets At San Clemente
Member
Frank Johnson
Executive Director
Visit Gilroy
Member
Paige Jones
CWC Manager
South County Chamber of Commerce
Member
Craig Kaufman
Executive Director
Salinas Valley Tourism & Visitors Bureau
Member
Katrina Kessen
Executive Director
Greater Ukiah Business and Tourism Alliance
Member
Debbie Manning
President & Chief Executive Officer
El Dorado Hills Chamber of Commerce
Member
Lisa May
Director of Tourism Development
Shasta Cascade Wonderland Association
Member
Kathy McCorry
President & Chief Executive Officer
South County Chambers
Member
Tiffany McKenzie
Director of Marketing
Placer County Visitors Bureau
Member
Janelle Myers
Vice President of Marketing & Communications
Santa Rosa Metro Chamber of Commerce
Member
Alex Pace
Director
Global Marketing & Sales, Inc.
Member
Manny Pereida
Manager of Administration & Customer Service
Citadel Outlets
Member
Lydia Petroff
Visitor Services Manager
Visit Oceanside
Member
Nicole Ritthaler
Agent Sales Manager
Big Bus Tours
Member
Jennifer Rodriguez
General Manager
The Outlets At Barstow
Member
Barbara Scott-Blakely
Manager
The Outlets At Barstow
Member
Sarah Winters
Director of Marketing
Mammoth Lakes Tourism
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
Staff
Tori Cruz-Fuchs
Manager
Office of Tourism
CEO Destination Council
Member
Adam Burke
Chief Executive Officer
Los Angeles Tourism & Convention Board
Member
Jay Burress
President & Chief Executive Officer
Visit Anaheim
Member
Julie Coker
President & Chief Executive Officer
San Diego Tourism Authority
Member
Joe D'Alessandro
President & Chief Executive Officer
San Francisco Travel
Member
Chuck Davison
President & Chief Executive Officer
Visit SLO CAL
Member
Linsey Gallagher
President
Visit Napa Valley
Member
Peter Gamez
President & Chief Executive Officer
Visit Oakland
Member
Katherine Janega-Dykes
President & Chief Executive Officer
Visit Santa Barbara
Member
Misti Kerns
President & Chief Executive Officer
Santa Monica Travel & Tourism
Member
Tom Kiely
President & Chief Executive Officer
Visit West Hollywood
Member
John LaFortune
President & Chief Executive Officer
Visit San Jose
Member
Kelly Miller
President & Chief Executive Officer
Visit Huntington Beach
Member
Gary Sherwin
President & Chief Executive Officer
Visit Newport Beach
Member
Mike Testa
President & Chief Executive Officer
Visit Sacramento
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Member
Claudia Vecchio
Chief Executive Officer
Sonoma County Tourism
Member
Julie Wagner
Chief Executive Officer
Beverly Hills Conference & Visitors Bureau
Member
Scott White
President & Chief Executive Officer
Visit Greater Palm Springs
Member
Scott Wilson
President & Chief Executive Officer
Visit Temecula Valley
Staff
Caroline Beteta
President & Chief Executive Officer/Director of Tourism
Visit California
Content and Digital Committee
Member
Brent Bernasconi
Social Media Manager
San Diego Tourism Authority
Member
Sonya Bradley
Chief of Diversity, Equity and Inclusion
Visit Sacramento
Member
Bill Karz
Vice President, Digital Marketing
Los Angeles Tourism and Convention Board
Member
Joyce Kiehl
Director of Communications
Visit Greater Palm Springs
Member
Wesley Kirkpatrick
Social Media Manager
Visit Anaheim
Member
Kathleen Kubota
Director of Marketing
Town and Country
Member
Krystal Kusmieruk
Digital Marketing Manager
Visit Greater Palm Springs
Member
Jose Luciano
Operations Manager
Sonoma Valley Visitors Bureau
Member
JessyLynn Perkins
Director of Digital Marketing and Content Development
Visit Santa Barbara
Member
Wes Rhea
Chief Executive Officer
Visit Stockton
Member
Dan Rosenbaum
Vice President of Global Marketing
San Francisco Travel
Member
Michael Warburton
Director, Parkwide Communications
Balboa Park Cultural Partnership
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Crisis Communications Task Force
Member
Suzi Brown
Vice President, Communications
Disneyland Resort
Member
Audrey Eig
Vice President, Publicity and Public Relations
Universal Studios Hollywood & UPR North America Theme Parks
Member
Paul Garcia
Director of Communications
San Diego Tourism Authority
Member
Scott Gediman
Chief, Media & External Relations Public Affairs Officer
Yosemite Public Information Office
Member
Chris Heywood
Senior Vice President, Global Communications
Los Angeles Tourism & Convention Board
Member
Karna Hughes
Director of Communications
Visit Santa Barbara
Member
Lara Kaylor
Director of Communications & Public Relations
Mammoth Lakes Tourism
Member
Joyce Kiehl
Director of Communications
Visit Greater Palm Springs
Staff
Ryan Becker
Vice President of Communications
Visit California
Executive Committee
Chair
Dan Gordon
Chief Executive Officer
Gordon Biersch
Vice Chair of Marketing
Julie Coker
President & Chief Executive Officer
San Diego Tourism Authority
Vice Chair of Operations
Carla Murray
President, U.S. Western Region, Full Service MxM
Marriott International
Chief Fiscal Officer
Kevin Fat
Chief Executive Officer
Fat Family Restaurant Group
Member
Shuaib Bulhan
Vice President, North Pacific Operations
The Hertz Corporation
Member
Peter Clarke
Vice President – CMH Operations West
InterContinental Hotels Group
Member
Robert Gleason
President & Chief Executive Officer
Evans Hotels
Member
Dee Dee Myers
Senior Advisor and Director
Governor’s Office of Business and Economic Development
Member
Ken Potrock
President
Disneyland Resorts
Staff
Caroline Beteta
President & Chief Executive Officer/Director of Tourism
Visit California
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
International Committee
Chair
Hubertus Funke
Executive Vice President & Chief Tourism Officer
San Francisco Travel
Vice Chair
Annie Allen
Vice President of Global Tourism Sales
CityPass, Inc.
Member
Pepe Avila
Vice President, Tourism & Partnership
Visit Anaheim
Member
Benjamin Eastman
Senior Director of Tourism Development
San Diego Tourism Authority
Member
Ed Fuller
President & Chief Executive Officer
Laguna Strategic Advisors
Member
Michelle Israel
Vice President of Sales and Membership
San Diego Zoo Wildlife Alliance
Member
Ashley Johnson
Senior Vice President & Chief Marketing Officer
Newport Beach & Company
Member
Sean Keliiholokai
Chief Sales Officer
Visit West Hollywood
Member
Millie Matz
Director of Sales & Marketing
Santa Barbara Hotel Group
Member
Gary Orfield
Director of Tourism Development
Visit Greater Palm Springs
Member
Michael Parr
Vice President, International Sales
Wente Vineyards Vineyard Tasting Room
Member
Kathryn Smits
Senior Vice President, Global Tourism Development
Los Angeles Tourism & Convention Board
Member
Lindsey Stevens
Vice President of Marketing Communications
Monterey County Convention & Visitors Bureau
Member
Bart Peterson
Director of Sales
North Lake Tahoe
Member
Percy Stevens
Director of Travel Trade
Sonoma County Tourism
Member
Nicky Tang
Asia Pacific Sales Director
Disneyland Resort
Member
Jeff van Langeveld
Vice President, Marketing and Sales International
Walt Disney World, Disneyland Resort, Disney Cruise Line and Aulani
Member
Michael Vanderhurst
Director of Sales and International Marketing
Mammoth Lakes Tourism
Staff
Leona Reed
Associate Vice President of Global Marketing
Visit California
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Marketing Advisory Committee
Chair
Dan Gordon
Chief Executive Officer
Gordon Biersch
Member
Annie Allen
Vice President, Global Tourism Sales
CityPass, Inc.
Member
Laurie Baker
Chief Executive Officer
Shasta Cascade Wonderland Association
Member
Kevin Bass
General Manager/Vice President
Enterprise Holdings
Member
Lynn Bruni-Perkins
Executive Vice President & Chief Marketing Officer
San Francisco Travel
Member
Shuaib Bulhan
Vice President, North Pacific Operations
The Hertz Corporation
Member
Jim Burba
Co-Founder
Burba Hotel Network
Member
Adam Burke
Chief Executive Officer
Los Angles Tourism & Convention Board
Member
Jay Burress
President & Chief Executive Officer
Visit Anaheim
Member
Ilsa Butler
Chief Marketing Officer
Evans Hotels
Member
Peter Clarke
Vice President - CMH Operations West
InterContinental Hotels Group
Member
Ron Cohen
President & Chief Operating Officer
Mammoth & June Mountain Ski Areas
Member
Julie Coker
President & Chief Executive Officer
San Diego Tourism Authority
Member
Sybil Crum
Vice President Marketing & Commercial Strategy
Disneyland Resort
Member
Joe D'Alessandro
President & Chief Executive Officer
San Francisco Travel
Member
Chuck Davison
President & Chief Executive Officer
Visit SLO CAL
Member
Sheldon Duncan
Senior Vice President, Marketing & Brand Management
NBC Universal Media, LLC
Member
Michael Dunne
Area Vice President of Operations, West
Hilton Worldwide
Member
Cynthia Easey
Director, International Sales & Marketing
Citadel Outlets
Member
Kevin Fat
Chief Executive Officer
Fat Family Restaurant Group
Member
Jody Franklin
Executive Director of Tourism
El Dorado County Visitors Authority
Member
Ed Fuller
President & Chief Executive Officer
Laguna Strategic Advisors
Member
Hubertus Funke
Executive Vice President & Chief Tourism Officer
San Francisco Travel Association
Member
Linsey Gallagher
President & Chief Executive Officer
Visit Napa Valley
Member
Peter Gamez
President & Chief Executive Officer
Visit Oakland
Member
Paul Garcia
Director of Communications
San Diego Tourism Authority
Member
Robert Gleason
President & Chief Executive Officer
Evans Hotels
Member
Michelle Heston
Executive Director Public Relations, US West and US East
Fairmont Hotels & Resorts
Member
Katie Hunter
Director of Marketing & Sales
Sierra-at-Tahoe
Member
Katherine Janega-Dykes
President & Chief Executive Officer
Visit Santa Barbara
Member
Reed Kandalaft
Regional Vice President and General Manager
Four Seasons Hotels & Resorts/Beverly Hills
Member
Kerri Kapich
Chief Operating Officer
San Diego Tourism Authority
Member
Michelle Heston
Director of Research
San Diego Tourism Authority
Member
John Kelliher
Founder
Grapeline Wine Tours
Member
Misti Kerns
President & Chief Executive Officer
Santa Monica Travel & Tourism
Member
Tom Kiely
President & Chief Executive Officer
Visit West Hollywood
Member
Tom Klein
Owner
Rodney Strong Wine Estates
Member
John LaFortune
President & Chief Executive Officer
Visit San Jose
Member
William Loughran
President
Evolution Hospitality
Member
Joani Lynch
Vice President of Marketing & Sales
Mammoth Mountain Ski Area
Member
Terry MacRae
Executive Chairman
Hornblower Group
Member
Noreen Martin
Chairman
Martin Resorts, Inc.
Member
Lisa Mayo
President & Chief Executive Officer
Visit Tuolumne
Member
Ripton Melhado
Senior Vice President Field Operations
Hyatt Corporation
Member
Kelly Miller
President & Chief Executive Officer
Visit Huntington Beach
Member
Jeff Morris
Chief Marketing Officer
Visit West Hollywood
Member
Carla Murray
President, U.S. Western Region, Full Service MxM
Marriott International
Member
Dee Dee Myers
Senior Advisor and Director
Governor's Office of Business and Economic Development
Member
Rob O'Keefe
President & Chief Executive Officer
Monterey County Convention & Visitors Bureau
Member
Sima Patel
Chief Executive Officer
Ridgemont Hospitality
Member
Ken Potrock
President
Disneyland Resorts
Member
Vanessa Puopolo
Vice President
Fresno/Clovis Convention & Visitors Bureau
Member
Wes Rhea
Chief Executive Officer
Visit Stockton
Member
John Sheperdson
Vice President, Northwest Region
Avis Budget Group, Inc.
Member
Gary Sherwin
President & Chief Executive Officer
Visit Newport Beach
Member
Bobbie Singh-Allen
Executive Vice President & Chief Operating Officer
California Lodging Industry Association
Member
Don Skeoch
Chief Marketing Officer
Los Angeles Tourism & Convention Board
Member
Kurt Stocks
President/General Manager
LEGOLAND California Resort
Member
Scott Strobl
Executive Vice President & General Manager
Universal Studios Hollywood
Member
Mike Testa
President & Chief Executive Officer
Visit Sacramento
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Member
Claudia Vecchio
Chief Executive Officer
Sonoma County Tourism
Member
Benjamin Webster
Office Managing Shareholder
Littler Mendelson PC
Member
Scott White
President & Chief Executive Officer
Visit Greater Palm Springs
Member
Scott Wilson
President & Chief Executive Officer
Visit Temecula Valley
Staff
Caroline Beteta
President & Chief Executive Officer/Director of Tourism
Visit California
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Nominating Committee
Chair
Carla Murray
President, U.S. Western Region Full Service MxM
Marriott International
Member
Julie Coker
President & Chief Executive Officer
San Diego Tourism Authority
Member
Ed Fuller
President & Chief Executive Officer
Laguna Strategic Advisors
Member
Noreen Martin
Chairman
Martin Resorts, Inc.
Member
Sima Patel
Chief Executive Officer
Ridgemont Hospitality
Staff
Caroline Beteta
President & Chief Executive Officer/Director of Tourism
Visit California
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
Public Relations Committee
Chair
Paul Garcia
Director of Communications
San Diego Tourism Authority
Vice Chair
Michelle Heston
Executive Regional Director of Public Relations
Fairmont Hotels & Resorts
Member
Stephen Andrews
Vice President of Marketing & Sales
Passport Resorts
Member
Scott Gediman
Public Affairs Officer
Yosemite National Park
Member
Christina Glynn
Communications Director/Film Commissioner
Visit Santa Cruz County
Member
Brittney Hendricks
Vice President of Marketing & Communications
Visit Oxnard
Member
Chris Heywood
Senior Vice President, Global Communications
Los Angeles Tourism & Convention Board
Member
Karna Hughes
Director of Communications
Visit Santa Barbara
Member
Lara Kaylor
Director of Communications and PR
Mammoth Lakes Tourism
Member
Joyce Kiehl
Director of Communications
Visit Greater Palm Springs
Member
Lori Lincoln
Vice President, Global PR & Media Relations
San Francisco Travel
Member
Norma Marlowe
Director of Public Relations
Visit Temecula Valley
Member
Erin Rose
Senior Director of Communications
Newport Beach & Company
Member
Tracy Spahr
Director of Public Relations
SeaWorld San Diego
Member
Lindsay Swanson
Communications Director
Visit Anaheim
Member
Birgitt Vaughan
Director of Public Relations
Sonoma County Tourism
Member
Deborah Wakefield
Vice President, Media Relations
CityPASS
Member
Frances Wong
Director of Marketing, Communications & Global Media Relations
Visit San Jose
Member
Natalie Wymer
Vice President of Communications
Wine Institute of California
Staff
Ryan Becker
Vice President of Communications
Visit California
Staff
Angie Pappas
Director of Public Relations
Visit California
Research Committee
Chair
Nathan Kelley
Director of Research
San Diego Tourism Authority
Vice Chair
Vanessa Puopolo
Vice President
Fresno/Clovis Convention & Visitor Bureau
Member
Brett Allor
Senior Director, Market Strategy & Research
San Francisco Travel
Member
Jennifer Avery
Vice President, Research & Insights
Universal Parks & Resorts
Member
Conrad Braganza
Senior Manager, Research
Sonoma County Tourism
Member
Shannel Dooley
Business Intelligence Administrator
Visit Anaheim
Member
Jerusha Greenwood, Ph.D.
Professor & Vice Chair, Academic Senate College of Agriculture, Food & Environmental Sciences, Experience Industry Management
Cal Poly, San Luis Obispo
Member
Rebecca Kirkpatrick
Analytics Manager
Visit Greater Palm Springs
Member
Lindsey Stevens
Vice President of Marketing
Monterey County Convention & Visitor Bureau
Member
Gina Triglia
Director, Tourism Insights
Los Angeles Tourism & Convention Board
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Rural Committee
Chair
Jody Franklin
Executive Director
El Dorado County Visitors Authority
Vice Chair
Lisa Mayo
President & Chief Executive Officer
Tuolumne County Visitors Bureau
Member
Todd Aaronson
Chief Executive Officer
Visit Modesto
Member
Laurie Baker
Chief Executive Officer
Shasta Cascade Wonderland Association
Member
Julie Benbow
Executive Director
Humboldt County Visitors Bureau
Member
Freddy Bi
President & Chief Executive Officer
Discover Inland Empire
Member
Molly Cano
Tourism Manager
City of San Luis Obispo
Member
Lorraine Chapman
Director of Tourism, Advocacy & Industry Relations
Greater Ontario Convention & Visitors Bureau/Ontario Convention Center
Member
Kari Crutcher
Executive Director
Ridgecrest Area Convention & Visitors Bureau
Member
Colleen Dalton
Chief Executive Officer
Visit Truckee-Tahoe
Member
Jonathan Farrington
Executive Director
Yosemite Mariposa County Tourism Bureau
Member
Amy Herzog
Executive Director
Visit Carmel
Member
Nathan Hultgren
Media & Communications Manager
Riverside County Office of Economic Development
Member
Joyce Kiehl
Director of Communications
Visit Greater Palm Springs
Member
Lisa May
Director of Tourism Development
Shasta Cascade Wonderland Association
Member
Wes Rhea
Chief Executive Officer
Visit Stockton
Member
Rhonda Salisbury
Chief Executive Officer
Yosemite Sierra Visitors Bureau
Member
Travis Scott
Executive Director
Visit Mendocino County
Member
Terry Selk
Chief Executive Officer
Yolo County Tourism
Member
Jennifer Talt Lundin
Marketing Manager
Ventura Port District
Member
Kathy Vreeland
Executive Director
Discover Buellton
Member
Scott Wilson
President & Chief Executive Officer
Visit Temecula
Member
Sarah Winters
Director of Marketing
Mammoth Lakes Tourism
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Snow Committee
Chair
Joani Lynch
Vice President of Marketing & Sales
Mammoth Resorts
Vice Chair
Katie Hunter
Director of Marketing & Sales
Sierra-at-Tahoe
Member
Colleen Dalton
Chief Executive Officer
Visit Truckee-Tahoe
Member
Kristin Guinn
Marketing Director
North Lake Tahoe Chamber/CVB/Resort Association
Member
Christine Horvath
Director of Marketing
Palisades Tahoe
Member
Bridget Lagnavsky
Chief Executive Officer & President
Sugar Bowl Resort
Member
Michael Reitzell
President
California Ski Industry Association
Member
Juraj Sojka
Director of Tourism
Lake Tahoe Visitors Authority
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Staff
Lynn Carpenter
Vice President of Marketing
Visit California