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Committees

Audit committee

Chair
Benjamin Webster
Office Managing Shareholder
Littler Mendelson PC
Member
Michael Dunne
Advisor
Member
Noreen Martin
Advisor
NLJM Investments
Member
Bob Muhs
Vice President, Government Affairs & Counsel
Avis/Budget Group, Inc.
Staff
Caroline Beteta
President & Chief Executive Officer / Director of Tourism
Visit California
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California

Brand and content committee

Chair
Ilsa Butler
Chief Marketing Officer
Evans Hotels
Vice Chair
Lynn Bruni-Perkins
Executive Vice President & Chief Marketing Officer
San Francisco Travel
Member
Dana Allen-Greil
Chief Marketing Officer
Monterey Bay Aquarium
Member
Emily Bird
Area Director of Marketing | Southwest
Marriott International
Member
Julie Buffo
President & Chief Executive Officer
Visit Oxnard
Member
Molly Cano
Vice President of Marketing
Visit SLO CAL
Member
Andy Chapman
President & Chief Executive Officer
Travel North Tahoe
Member
Brian Chuan
Senior Director of International and Domestic Markets
South Coast Plaza
Member
Sybil Crum
Vice President, Marketing & Commercial Strategy
Disneyland Resort
Member
Aman Dhillon
Chief Executive Officer
Hotel Management Solutions
Member
Sheldon Duncan
Senior Vice President, Marketing & Brand Management
NBCUniversal Media, LLC
Member
Linsey Gallagher
President & Chief Executive Officer
Visit Napa Valley
Member
Omark Holmes
Chief Marketing Officer
Visit Huntington Beach
Member
Maggie Lang
Chief Sales & Marketing Officer
The San Francisco Peninsula
Member
David Miller
Chief Marketing Officer
San Diego Zoo Wildlife Alliance
Member
Jeff Morris
Chief Marketing Officer
Visit West Hollywood
Member
Sue O'Shea
Senior Director of Marketing
Visit Anaheim
Member
Colleen Pace
Chief Sales & Marketing Officer
Visit Greater Palm Springs
Member
Julie Pastor
Director of Marketing & Communications
LEGOLAND California Resort
Member
Don Skeoch
Chief Marketing Officer
Los Angeles Tourism & Convention Board
Member
Diane Stracuzzi
Vice President of Marketing
Pebble Beach Company
Member
Sarah Winters
Vice President, Marketing
Mammoth Lakes Tourism
Member
Michelle Zwirek
Director of Sales & Marketing
Omni La Costa Resort & Spa
Staff
Lynn Carpenter
Senior Vice President of Marketing
Visit California

California Welcome Center committee

Chair
Cynthia Easey
Tourism Specialist
Citadel Outlets
Vice Chair
Anand Patel
President & Chief Executive Officer
Visit Fairfield
Member
Todd Aaronson
Chief Executive Officer
Visit Modesto
Member
Joaquin Baena
Marketing Director
Global Marketing & Sales, Inc.
Member
Laurie Baker
Chief Executive Officer
Shasta Cascade Wonderland Association
Member
Lori Barnett
Tourism Manager
Ridgecrest Area Convention & Visitors Bureau
Member
Jennifer Brown
General Manager
Outlets at San Clemente
Member
Emily Bryant
Marketing Manager
Mammoth Lakes Tourism
Member
Susan Childers
Visitor Service Manager
Visit Gilroy
Member
Paul Crouch
Welcome Center Manager
Outlets at San Clemente
Member
Kari Crutcher
Executive Director
Ridgecrest Area Convention & Visitors Bureau
Member
Leslee Gaul
President & Chief Executive Officer
Visit Oceanside
Member
Scott Gentner
President & Chief Executive Officer
Pier 39
Member
Andrey Gorbachenko
Destination Services / California Welcome Center Manager
Greater Ontario Convention & Visitors Bureau / Ontario Convention Center
Member
Robert Haswell
Executive Director
Placer County Visitors Bureau
Member
Debbie Hays
Sales & Community Relations
Discover Torrance Visitors Bureau
Member
Frank Johnson
Executive Director
Visit Gilroy
Member
Craig Kaufman
Executive Director
Salinas Valley Tourism & Visitors Bureau
Member
Katrina Kessen
Executive Director
Greater Ukiah Business and Tourism Alliance
Member
Debbie Manning
President & Chief Executive Officer
El Dorado Hills Chamber of Commerce
Member
Lisa May
Director of Tourism Development
Shasta Cascade Wonderland Association
Member
Tiffany McKenzie
Director of Marketing
Placer County Visitors Bureau
Member
Janelle Myers
Vice President of Marketing & Communications
Santa Rosa Metro Chamber of Commerce
Member
Alex Pace
Director
Global Marketing & Sales, Inc.
Member
Manny Pereida
Manager of Administration & Customer Service
Citadel Outlets
Member
Lydia Petroff
Visitor Services Manager
Visit Oceanside
Member
Linda Poindexter
Director of Operations
Desert Regional Tourism Agency
Member
Nicole Ritthaler
Agent Sales Manager
Big Bus Tours
Member
Jennifer Rodriguez
General Manager
The Outlets at Barstow
Member
Barbara Scott-Blakely
Manager
The Outlets at Barstow
Member
Rongiet Urquidez
Property Manager & Marketing Director
Cabazon Outlets
Member
Sarah Winters
Director of Marketing
Mammoth Lakes Tourism
Member
Kelsie Woodward
Director of Marketing & Communications
Greater Ontario Convention & Visitors Bureau/Ontario Convention Center
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
Staff
Tori Cruz-Fuchs
Manager
Office of Tourism

CEO Destination Council

Member
Adam Burke
President & CEO
Los Angeles Tourism & Convention Board
Member
Cathy Cartier
President & Chief Executive Officer
Visit SLO CAL
Member
Linsey Gallagher
President
Visit Napa Valley
Member
Peter Gamez
President & Chief Executive Officer
Visit Oakland
Member
John Hutar
President & Chief Executive Officer
The San Francisco Peninsula
Member
Katherine Janega-Dykes
President & Chief Executive Officer
Visit Santa Barbara
Member
Misti Kerns
President & Chief Executive Officer
Santa Monica Travel & Tourism
Member
Tom Kiely
President & Chief Executive Officer
Visit West Hollywood
Member
Daniel Kuperschmid
President & Chief Executive Officer
San Diego Tourism Authority
Member
John LaFortune
President & Chief Executive Officer
Visit San Jose
Member
Kelly Miller
President & Chief Executive Officer
Visit Huntington Beach
Member
Anna Marie Presutti
President & Chief Executive Officer
San Francisco Travel Association
Member
Gary Sherwin
President & Chief Executive Officer
Visit Newport Beach
Member
Mike Testa
President & Chief Executive Officer
Visit Sacramento
Member
John Urdi
President & Chief Executive Officer
Mammoth Lakes Tourism
Member
Claudia Vecchio
President & Chief Executive Officer
Sonoma County Tourism
Member
Julie Wagner
Chief Executive Officer
Beverly Hills Conference & Visitors Bureau
Member
Mike Waterman
President & Chief Executive Officer
Visit Anaheim
Member
Scott White
President & Chief Executive Officer
Visit Greater Palm Springs
Member
Scott Wilson
President & Chief Executive Officer
Visit Temecula Valley
Staff
Caroline Beteta
President & Chief Executive Officer / Director of Tourism
Visit California

Crisis communications task force

Member
Suzi Brown
Vice President, Communications
Disneyland Resort
Member
Audrey Eig
Vice President, Publicity and Public Relations
Universal Studios Hollywood & UPR North America Theme Parks
Member
Paul Garcia
Director of Communications
San Diego Tourism Authority
Member
Scott Gediman
Chief, Media & External Relations Public Affairs Officer
Yosemite Public Information Office
Member
Karna Hughes
Director of Communications
Visit Santa Barbara
Member
Joyce Kiehl
Director of Communications
Visit Greater Palm Springs
Staff
Ryan Becker
Senior Vice President of Communications & Strategy
Visit California

Executive committee

Chair
Dan Gordon
Chief Executive Officer
Gordon Biersch
Vice Chair of Marketing
Ken Potrock
President, Major Events Integration
The Walt Disney Company
Chief Fiscal Officer
Kevin Fat
Chief Executive Officer
Fat Family Restaurant Group
Member
Shuaib Bulhan
Vice President, North Pacific Operations
The Hertz Corporation
Member
Robert Gleason
President & Chief Executive Officer
Evans Hotels
Member
Dee Dee Myers
Senior Advisor and Director
Governor's Office of Business and Economic Development
Member
Kurt Stocks
President & General Manager
LEGOLAND California Resort
Staff
Caroline Beteta
President & Chief Executive Officer / Director of Tourism
Visit California
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California

International committee

Chair
Hubertus Funke
Executive Vice President & Chief Tourism Officer
San Francisco Travel
Vice Chair
Annie Allen
Vice President of Global Tourism Sales
CityPass, Inc.
Member
Louis de Joux
Senior Vice President, Sales
Universal Studios Hollywood
Member
Benjamin Eastman
Senior Director of Tourism Development
San Diego Tourism Authority
Member
Michelle Israel
Vice President of Sales and Membership
San Diego Zoo Wildlife Alliance
Member
Ashley Johnson
Senior Vice President & Chief Marketing Officer
Newport Beach & Company
Member
Sean Keliiholokai
Chief Sales Officer
Visit West Hollywood
Member
Millie Matz
Director of Sales & Marketing
Santa Barbara Hotel Collection
Member
Gary Orfield
Director of Tourism Development
Visit Greater Palm Springs
Member
Michael Parr
Vice President, International Sales
Wente Vineyards Vineyard Tasting Room
Member
Bart Peterson
Director of Sales
North Lake Tahoe
Member
Kathryn Smits
Senior Vice President, Global Tourism Development
Los Angeles Tourism & Convention Board
Member
Lindsey Stevens
Vice President of Marketing Communications
See Monterey
Member
Nicky Tang
Asia Pacific Sales Director
Disneyland Resort
Member
Adriel Terbeche
Vice President of Tourism
Visit Anaheim
Member
Jeff van Langeveld
Vice President, Marketing and Sales International
Walt Disney World, Disneyland Resort, Disney Cruise Line and Aulani
Member
Michael Vanderhurst
Vice President, Global Tourism
Mammoth Lakes Tourism
Member
Jonny Westom
Vice President, Business Development
Sonoma County Tourism
Staff
Leona Reed
Vice President of Global Marketing
Visit California
Staff
Lynn Carpenter
Senior Vice President of Marketing
Visit California

Marketing advisory committee

Chair
Dan Gordon
Chief Executive Officer
Gordon Biersch
Member
Annie Allen
Vice President, Global Tourism Sales
CityPass, Inc.
Member
Laurie Baker
Chief Executive Officer
Shasta Cascade Wonderland Association
Member
Kevin Bass
General Manager & Vice President
Enterprise Holdings
Member
Lynn Bruni-Perkins
Executive Vice President & Chief Marketing Officer
San Francisco Travel
Member
Shuaib Bulhan
Division Vice President, Western Operations
The Hertz Corporation
Member
Jim Burba
Co-Founder
Burba Hotel Network
Member
Adam Burke
President & Chief Executive Officer
Los Angeles Tourism & Convention Board
Member
Ilsa Butler
Chief Marketing Officer
Evans Hotels
Member
Cathy Cartier
President & Chief Executive Officer
Visit SLO CAL
Member
Ron Cohen
President & Chief Operating Officer
Mammoth & June Mountain Ski Areas
Member
Sybil Crum
Vice President Marketing & Commercial Strategy
Disneyland Resort
Member
Jeff Doane
Chief Commercial Officer
Omni Hotels & Resorts
Member
Sheldon Duncan
Senior Vice President, Marketing & Brand Management
NBC Universal Media, LLC
Member
Cynthia Easey
Director, International Sales & Marketing
Citadel Outlets
Member
Kevin Fat
Chief Executive Officer
Fat Family Restaurant Group
Member
Sandra Fletcher
President
Simco Restaurants Group
Member
Jody Franklin
Executive Director of Tourism
Visit El Dorado
Member
Ed Fuller
President & Chief Executive Officer
Laguna Strategic Advisors
Member
Hubertus Funke
Executive Vice President & Chief Tourism Officer
San Francisco Travel
Member
Linsey Gallagher
President & Chief Executive Officer
Visit Napa Valley
Member
Peter Gamez
President & Chief Executive Officer
Visit Oakland
Member
Paul Garcia
Director of Communications
San Diego Tourism Authority
Member
Robert Gleason
President & Chief Executive Officer
Evans Hotels
Member
Geri Gomes
Regional Vice President of Commercial Performance West
IHG Luxury and Lifestyle Americas
Member
Daniel Halpern
President & Chief Executive Officer & Co-Founder
Jackmont Hospitality
Member
Michelle Heston
Executive Director Public Relations, US West and US East
Fairmont Hotels & Resorts
Member
Peter Humig
Vice President of Operations, West Coast
AccorHotels
Member
Katie Hunter
Director of Marketing & Sales
Sierra-at-Tahoe
Member
John Hutar
President & Chief Executive Officer
The San Francisco Peninsula
Member
Katherine Janega-Dykes
President & Chief Executive Officer
Visit Santa Barbara
Member
Reed Kandalaft
Regional Vice President and General Manager
Four Seasons Hotels & Resorts / Beverly Hills
Member
Kerri Kapich
Chief Operating Officer
San Diego Tourism Authority
Member
Nate Kelley
Director of Research
San Diego Tourism Authority
Member
John Kelliher
Founder
Grapeline Wine Tours
Member
Misti Kerns
President & Chief Executive Officer
Santa Monica Travel & Tourism
Member
Tom Kiely
President & Chief Executive Officer
Visit West Hollywood
Member
Tom Klein
Owner
Rodney Strong Wine Estates
Member
Daniel Kuperschmid
President & Chief Executive Officer
San Diego Tourism Authority
Member
John LaFortune
President & Chief Executive Officer
Visit San Jose
Member
Terry Lewis
Area Vice President, Operations
Hilton Worldwide
Member
William Loughran
Chief Operating Officer
Concord Hospitality
Member
Joani Lynch
Vice President of Marketing & Sales
Mammoth Resorts
Member
Noreen Martin
Advisor
NLJM Investments
Member
Lisa Mayo
President & Chief Executive Officer
Visit Tuolumne
Member
Ripton Melhado
Senior Vice President Field Operations
Hyatt Corporation
Member
Kelly Miller
President & Chief Executive Officer
Visit Huntington Beach
Member
Dee Dee Myers
Senior Advisor and Director
Governor's Office of Business and Economic Development
Member
Rob O'Keefe
President & Chief Executive Officer
See Monterey
Member
Julie Pastor
Director of Marketing & Communications
LEGOLAND® California Resort
Member
Anand Patel
President & Chief Executive Officer
Visit Fairfield
Member
Sima Patel
Chief Executive Officer
Ridgemont Hospitality
Member
Ken Potrock
President, Major Events Integration
The Walt Disney Company
Member
Anna Marie Presutti
President & Chief Executive Officer
San Francisco Travel Association
Member
Mike Testa
President & Chief Executive Officer
Visit Sacramento
Member
Vanessa Puopolo
Vice President
Visit Fresno County
Member
Stephen Revetria
President
Giants Enterprises
Member
Julius Robinson
Chief Operations Officer Full Service MxM, Western, U.S.
Marriott International
Member
John Sheperdson
Senior Vice President Operations - West
Avis Budget Group, Inc.
Member
Gary Sherwin
President & Chief Executive Officer
Visit Newport Beach
Member
Don Skeoch
Chief Marketing Officer
Los Angeles Tourism & Convention Board
Member
Kurt Stocks
President & General Manager
LEGOLAND® California Resort
Member
Scott Strobl
Executive Vice President & General Manager
Universal Studios Hollywood
Member
Amar Tankha
Regional Vice President of Operations
Sixt Rent A Car, LLC
Member
Gary Thomas
Senior Vice President of Operations
Aimbridge Hospitality
Member
John Urdi
President & Chief Executive Officer
Mammoth Lakes Tourism
Member
Claudia Vecchio
President & Chief Executive Officer
Sonoma County Tourism
Member
Julie Wagner
Chief Executive Officer
Beverly Hills Conference & Visitors Bureau
Member
Mike Waterman
President & Chief Executive Officer
Visit Anaheim
Member
Benjamin Webster
Office Managing Shareholder
Littler Mendelson PC
Member
Scott White
President & Chief Executive Officer
Visit Greater Palm Springs
Member
Scott Wilson
President & Chief Executive Officer
Visit Temecula Valley
Staff
Caroline Beteta
President & Chief Executive Officer / Director of Tourism
Visit California
Staff
Lynn Carpenter
Senior Vice President of Marketing
Visit California

Nominating committee

Chair
Dan Gordon
Chief Executive Officer
Gordon Biersch
Member
Ed Fuller
President & Chief Executive Officer
Laguna Strategic Advisors
Member
Noreen Martin
Advisor
NLJM Investments
Member
Sima Patel
Chief Executive Officer
Ridgemont Hospitality
Staff
Caroline Beteta
President & Chief Executive Officer / Director of Tourism
Visit California
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California

Public relations committee

Chair
Paul Garcia
Director of Communications
San Diego Tourism Authority
Vice Chair
Michelle Heston
Executive Regional Director of Public Relations
Fairmont Hotels & Resorts
Member
Stephen Andrews
Vice President of Marketing & Sales
Passport Resorts
Member
Scott Gediman
Public Affairs Officer
Yosemite National Park
Member
Christina Glynn
Communications Director & Film Commissioner
Visit Santa Cruz County
Member
Meg Heinen
Media Relations Manager
CityPASS
Member
Brittney Hendricks
Vice President of Marketing & Communications
Visit Oxnard
Member
Karna Hughes
Director of Communications
Visit Santa Barbara
Member
Joyce Kiehl
Director of Communications
Visit Greater Palm Springs
Member
Lauren Salisbury
Senior Director of Communications
Santa Monica Travel & Tourism
Member
Lori Lincoln
Vice President, Global PR & Media Relations
San Francisco Travel
Member
Norma Marlowe
Director of Public Relations
Visit Temecula Valley
Member
Megan Johns
Communications Manager
Newport Beach & Company
Member
Tracy Spahr
Director of Public Relations
SeaWorld San Diego
Member
Lindsay Swanson
Communications Director
Visit Anaheim
Member
Birgitt Vaughan
Director of Public Relations
Sonoma County Tourism
Member
Frances Wong
Director of Marketing, Communications & Global Media Relations
Visit San Jose
Staff
Ryan Becker
Senior Vice President of Communications & Strategy
Visit California
Staff
Angie Pappas
Associate Vice President of External Affairs and Media Relations
Visit California

Research committee

Chair
Nate Kelley
Director of Research
San Diego Tourism Authority
Vice Chair
Vanessa Puopolo
Vice President
Visit Fresno County
Member
Brett Allor
Senior Director, Market Strategy & Research
San Francisco Travel
Member
Jennifer Avery
Vice President, Research & Insights
Universal Parks & Resorts
Member
Shannel Dooley
Business Intelligence Administrator
Visit Anaheim
Member
Jerusha Greenwood, Ph.D.
Professor & Vice Chair, Academic Senate College of Agriculture, Food & Environmental Sciences, Experience Industry Management
Cal Poly, San Luis Obispo
Member
Rebecca Kirkpatrick
Analytics Manager
Visit Greater Palm Springs
Member
Cindy Lee
Business Intelligence & Tourism Insights Manager
Visit Pasadena
Member
Leslie Miller
Manager, Data & Insights
Visit Napa Valley
Member
Aaron Nissen
Vice President & Business Intelligence Engineer
Los Angeles Tourism & Convention Board
Member
Allie Nordby
Research and Data Systems Manager
Sonoma County Tourism
Member
Lindsey Stevens
Vice President of Marketing Communications
See Monterey
Staff
Lynn Carpenter
Senior Vice President of Marketing
Visit California

Rural committee

Chair
Jody Franklin
Executive Director
Visit El Dorado
Vice Chair
Lisa Mayo
President & Chief Executive Officer
Visit Tuolumne
Member
Todd Aaronson
Chief Executive Officer
Visit Modesto
Member
Paul Amend
Sales & Events Manager
Big Sur Lodge
Member
Laurie Baker
Chief Executive Officer
Shasta Cascade Wonderland Association
Member
Julie Benbow
Executive Director
Humboldt County Visitors Bureau
Member
Freddy Bi
President & Chief Executive Officer
Discover Inland Empire
Member
Lorraine Chapman
Director of Tourism, Advocacy & Industry Relations
Greater Ontario Convention & Visitors Bureau / Ontario Convention Center
Member
Jonathan Farrington
Executive Director
Yosemite Mariposa County Tourism Bureau
Member
Amy Herzog
Executive Director
Visit Carmel
Member
Joyce Kiehl
Director of Communications
Visit Greater Palm Springs
Member
Lisa May
Director of Tourism Development
Shasta Cascade Wonderland Association
Member
Rhonda Salisbury
Chief Executive Officer
Yosemite Sierra Visitors Bureau
Member
Terry Selk
Chief Executive Officer
Yolo County Tourism
Member
Juraj Sojka
Director of Tourism
Visit Lake Tahoe
Member
Jennifer Talt Lundin
Marketing Manager
Ventura Port District
Member
Kathy Vreeland
Executive Director
Discover Buellton
Staff
Lynn Carpenter
Senior Vice President of Marketing
Visit California

Snow committee

Chair
Joani Lynch
Vice President of Marketing & Sales
Mammoth Resorts
Vice Chair
Katie Hunter
Director of Marketing & Sales
Sierra-at-Tahoe
Member
Jackie Calvert
Director of Tourism Marketing & Management
Visit Truckee-Tahoe
Member
Hanna Craig
Marketing Director
Dodge Ridge Mountain Resort + Bear Valley
Member
Tom Fortune
Vice President & Chief Operating Officer
Heavenly / Tahoe (Vail Resorts)
Member
Kirstin Guinn
Marketing Director
North Tahoe Community Alliance
Member
Bridget Legnavsky
President & Chief Executive Officer
Sugar Bowl Resort / Royal Gorge Cross Country
Member
Stuart Maas
Senior Director Marketing & Biz Development
Member
John McColly
Chief Marketing Officer
Mountain High Resort
Member
Tucker Norred
Director of Marketing
Boreal Mountain, Woodward Tahoe & Soda Springs
Member
Matt Peterson
Senior Marketing Director
Palisades Tahoe
Member
Travis Scott
Chief Executive Officer
Visit Big Bear
Member
Michael Reitzell
President & Chief Executive Officer
California Ski Industry
Member
John Urdi
President & Chief Executive Officer
Mammoth Lakes Tourism
Staff
Lynn Carpenter
Senior Vice President of Marketing
Visit California