Chair
Jay Jamison
Chief Executive Officer and General Manager
Pismo Coast Village Inc.
Audit Committee
Member
Bob Muhs
Vice President, Government Affairs & Counsel
Avis/Budget Group, Inc.
Member
Benjamin Webster
Office Managing Shareholder
Littler Mendelson PC
Staff
Caroline Beteta
President & CEO/Director of Tourism
Visit California
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
Brand Content Committee
Chair
Jeff Morris
Vice President, Global Marketing Communications
Visit West Hollywood
Vice Chair
Ilsa Butler
Sr. Vice President, Sales & Marketing
Evans Hotels
Member
Kimberly Adams
President & CEO
Visit Temecula Valley
Member
Lynn Bruni-Perkins
VP, Global Marketing Communications
San Francisco Travel
Member
Amber Burke
Director of Marketing
North Lake Tahoe Chamber/CVB/Resort Association
Member
Cathy Cartier
Chief Marketing Officer
Visit SLO CAL
Member
Andy Chapman
President & CEO
Incline Village
Member
Annika Chase
Vice President - Marketing Strategy
Disneyland Resort
Member
Brian Chuan
Senior Director of International and Domestic Markets
South Coast Plaza
Member
Sybil Crum
Vice President, Marketing & Commercial Strategy
Disneyland Resort
member
Chuck Davison
President & CEO
Visit SLO CAL
Member
Erika DiProfio
Vice President of Marketing
SeaWorld San Diego
Member
Sheldon Duncan
Senior Vice President, Marketing & Brand Management
NBCUniversal Media, LLC
Member
Agnelo Fernandes
Senior Vice President of Sales & Marketing
Terranea Resort
Member
Linsey Gallagher
President
Visit Napa Valley
Member
Omark Holmes
Chief Marketing Officer
Visit Huntington Beach
Member
Julie Mino
President & CEO
Visit Oxnard
Member
Jeff Miraglia
Chief Creative Officer
Greater Palm Springs Convention & Visitors Bureau
Member
Colleen Pace
Chief Sales & Marketing Officer
Greater Palm Springs Convention & Visitors Bureau
Member
Howard Pickett
Executive VP, Chief Marketing Officer
San Francisco Travel Association
Member
Kim Sidoriak
Chief Marketing Officer
Santa Monica Travel & Tourism
Member
Don Skeoch
Chief Marketing Officer
Los Angeles Tourism & Convention Board
Member
Diane Stracuzzi
Vice President of Marketing
Pebble Beach Company
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Vice President
Lynn Carpenter
Vice President of Marketing
Visit California
California Welcome Center Committee
Chair
Jennifer Rodriguez
General Manager
The Outlets At Barstow
Vice Chair
Jocelyn Brennan
President & CEO
South County Chambers of Commerce
Member
Kathie Ammar
Executive Director
Desert Regional Tourism Agency
Member
Joaquin Baena
Marketing Director
Global Marketing & Sales, Inc.
Member
Laurie Baker
Chief Executive Officer
Shasta Cascade Wonderland Association
Member
Susan Brown
CWC Manager
Salinas Valley Tourism and Visitors Bureau
Member
Brad Calkins
Executive Director
Santa Rosa Convention & Visitors Bureau
Member
Cadence Cooper
Customer Service Manager
Outlets at San Clemente
Member
Samara De La O
Senior Director of Marketing
Outlets at San Clemente
Member
Leslee Gaul
President & Chief Executive Officer
Visit Oceanside
Member
Matt Gebo
Director of Marketing
Mammoth Lakes Tourism
Member
Ruth Geresy
CWC Manager / Executive Assistant
Truckee Donner Chamber of Commerce
Member
Pam Gimenez
Visitor Service Manager
Visit Gilroy
Member
Andrey Gorbachenko
Destination Services / California Welcome Center Manager
Greater Ontario Convention & Visitors Bureau/Ontario Convention Center
Member
Robert Haswell
Executive Director
Placer County Visitors Bureau
Member
Jane Howard
Executive Director
Visit Gilroy
Member
Susan Jennrich
General Manager
Outlets At San Clemente
Member
Craig Kaufman
Executive Director
Salinas Valley Tourism and Visitors Bureau
Member
Megan Leininger
CWC Manager
South County Chambers of Commerce
Member
Debbie Manning
President & Chief Executive Officer
El Dorado Hills Chamber of Commerce
Member
Lisa May
Director of Tourism
Shasta Cascade Wonderland Association
Member
Tiffany McKenzie
Director of Marketing
Placer County Visitors Bureau
Member
Sue Oxarart
Director of Marketing & Communications
Greater Ontario Convention & Visitors Bureau
Member
Alex Pace
Director
Global Marketing & Sales, Inc.
Member
Sherri Pellegrini
Accounting Manager & Membership Relations
El Dorado Hills Chamber of Commerce
Member
Manny Pereida
Manager of Administration & Customer Service
Citadel Outlets
Member
Lydia Petroff
Visitor Services Manager
Visit Oceanside
Member
Nicole Ritthaler
Head of On-Street Sales
Big Bus Tours
Member
Taylor Safford
President/CEO
Pier 39
Member
Lynn Saunders
President & Chief Executive Officer
Truckee Donner Chamber of Commerce
Member
Barbara Scott-Blakely
Manager
The Outlets At Barstow
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Staff
Amy Chambers
Manager
Office of Tourism
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
CEO Destination Council
Member
Kimberly Adams
President & CEO
Visit Temecula Valley
Member
Adam Burke
Chief Executive Officer
Los Angeles Tourism & Convention Board
Member
Jay Burress
President & CEO
Visit Anaheim
Member
Julie Coker
President & Chief Executive Officer
San Diego Tourism Authority
Member
Joe D'Alessandro
President & Chief Executive Officer
San Francisco Travel Association
Member
Chuck Davison
President & CEO
Visit SLO CAL
Member
Linsey Gallagher
President
Visit Napa Valley
Member
Katherine Janega-Dykes
President & Chief Executive Officer
Visit Santa Barbara
Member
Misti Kerns
President & CEO
Santa Monica Travel & Tourism
Member
Tom Kiely
President & Chief Executive Officer
Visit West Hollywood
Member
Kelly Miller
President & CEO
Visit Huntington Beach
Member
Gary Sherwin
President & Chief Executive Officer
Visit Newport Beach
Member
Mike Testa
President & CEO
Visit Sacramento
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Member
Claudia Vecchio
Chief Executive Officer
Sonoma County Tourism
Member
Julie Wagner
CEO
Beverly Hills Conference & Visitors Bureau
Member
Scott White
President & Chief Executive Officer
Greater Palm Springs Convention & Visitors Bureau
Staff
Caroline Beteta
President & CEO/Director of Tourism
Visit California
Content and Digital Committee
Chair
Ariane Hiltebrand
Director of Marketing Systems & Insights
Sonoma County Tourism
Vice Chair
Peter Koch
Vice President of Marketing & Sales
LEGOLAND
Member
Brent Bernasconi
Social Media Manager
San Diego Tourism Authority
Member
Sonya Bradley
Chief of Diversity, Equity and Inclusion
Visit Sacramento
Member
Candice Eley
Director of Communications
San Diego Tourism Authority
Member
Hilary Feutz
Associate Director of Communications
Terranea Resort
Member
Bill Karz
Vice President, Digital Marketing
Los Angeles Tourism and Convention Board
Member
Joyce Kiehl
Director of Communications
Greater Palm Springs Convention and Visitors Bureau
Member
Wesley Kirkpatrick
Communication Specialist, Social Media
Visit Anaheim
Member
Kathleen Kubota
Director of Marketing
Town and Country
Member
Krystal Kusmieruk
Digital Marketing Manager
Greater Palm Springs Convention and Visitors Bureau
Member
Jose Luciano
Operations Manager
Sonoma Valley Visitors Bureau
Member
JessyLynn Perkins
Director of Digital Marketing and Content Development
Visit Santa Barbara
Member
Wes Rhea
Chief Executive Officer
Visit Stockton
Member
Dan Rosenbaum
Director, Global Digital Marketing
San Francisco Travel Association
Member
Michael Warburton
Director, Parkwide Communications
Balboa Park Cultural Partnership
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Crisis Communications Task Force
Member
Suzi Brown
Vice President, Communications
Disneyland Resort
Member
Audrey Eig
Vice President, Publicity and Public Relations
Universal Studios Hollywood & UPR North America Theme Parks
Member
Scott Gediman
Chief, Media & External Relations Public Affairs Officer
Yosemite Public Information Office
Member
Edna Gutierrez
PR Manager
San Diego Tourism Authority
Member
Karna Hughes
Director of Communications
Visit Santa Barbara
Member
Lara Kaylor
Director of Communications and PR
Mammoth Lakes Tourism
Member
Joyce Kiehl
Director of Communications
Greater Palm Springs Convention & Visitors Bureau
Member
Jamie Simpson
Vice President, Global Communications
Los Angeles Tourism & Convention Board
Staff
Ryan Becker
Vice President of Communications
Visit California
Executive Committee
Chair
Gene Zanger
Partner
Casa De Fruta Parkway, LLC
Vice Chair of Marketing
Karen Irwin
President & COO, Universal Studios Hollywood
Executive Vice President, Universal Parks & Resorts
Vice Chair of Operations
Dan Gordon
CEO
Gordon Biersch
Chief Fiscal Officer
Joe D’Alessandro
President & CEO
San Francisco Travel
Member
Jason Clarke
General Manager/Vice President
Enterprise Rent-A-Car
Member
Kevin Fat
Chief Executive Officer
Fat Family Restaurant Group
Member
Carla Murray
President, U.S. Western Region, Full Service MxM
Marriott International
Member
Dee Dee Myers
Director
Governor’s Office of Business and Economic Development
Member
Sima Patel
Chief Executive Officer
Ridgemont Hospitality
Staff
Caroline Beteta
President & CEO/Director of Tourism
Visit California
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
International Committee
Chair
Gary Orfield
Director of Tourism Development
Greater Palm Springs Convention & Visitors Bureau
Vice Chair
Dennis Quinn
Senior Vice President, Sales
Universal Studios Hollywood
Member
Pepe Avila
Director of Tourism Development
Visit Anaheim
Member
Benjamin Eastman
Director of Tourism Development
San Diego Tourism Authority
Member
Hubertus Funke
Senior Vice President, Tourism
San Francisco Travel Association
Member
Michael Parr
Vice President, International Sales
Wente Vineyards Vineyard Tasting Room
Member
Sean Keliiholokai
Vice President, Business Development
West Hollywood Travel & Tourism Board
Member
Jocilyn Schumacher
Senior Manager, Travel Trade
Visit Santa Barbara
Member
Kathryn Smits
Vice President, International Tourism
Los Angeles Tourism & Convention Board
Member
Michael Vanderhurst
Director of Sales and International Marketing
Mammoth Lakes Tourism
Member
Jeff van Langeveld
Vice President, Marketing and Sales International
Walt Disney World, Disneyland Resort, Disney Cruise Line and Aulani
Member
Nicky Tang
Asia Pacific Sales Director
Disneyland Resort
Member
Maria Gutierrez-Winder
Director of Sales and Marketing
SeaWorld San Diego
Member
Ed Fuller
President & CEO
Orange County Visitor Association
Member
Lindsey Guinn
Director of Marketing Communications
Monterey County Convention & Visitors Bureau
Member
Todd Mistuhata
Director of Global Business Development
Santa Monica Convention & Visitors Bureau
Member
Sarah Winters
Director of Leisure Sales
North Lake Tahoe Chamber/CVB/Resort Association
Staff
Leona Reed
Associate Vice President of Global Marketing
Visit California
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Marketing Advisory Committee
Chair
Gene Zanger
Partner
Casa De Fruta Parkway, LLC
Member
Kimberly Adams
President & CEO
Visit Temecula Valley
Member
Brett Allor
Senior Director, Marketing Strategy & Research
San Francisco Travel Association
Member
Laurie Baker
Chief Executive Officer
Shasta Cascade Wonderland Association
Member
Jocelyn Brennan
President & CEO
South Chambers of Commerce
Member
Gary Buffo
President
Pure Luxury Transportation
Member
Jim Burba
President
Burba Hotel Network
Member
Adam Burke
Chief Executive Officer
Los Angles Tourism & Convention Board
Member
Jay Burress
President & CEO
Visit Anaheim
Member
Ilsa Butler
Sr. Vice President, Sales & Marketing
Evans Hotels
Member
Jason Clarke
General Manager/Vice President
Enterprise Rent-A-Car
Member
Peter Clarke
VP - CMH Operations West
InterContinental Hotels Group
Member
Ron Cohen
President & COO
Mammoth & June Mountain Ski Areas
Member
Julie Coker
President & Chief Executive Officer
San Diego Tourism Authority
Member
Sybil Crum
Vice President Marketing & Commercial Strategy
Disneyland Resort
Member
Joe D'Alessandro
President & CEO
San Francisco Travel Association
Member
Chuck Davison
President & CEO
Visit SLO CAL
Member
Sheldon Duncan
Sr. Vice President, Marketing & Brand Management
NBC Universal Media, LLC
Member
Michael Dunne
Area Vice President of Operations, West
Hilton Worldwide
Member
Jeff Eisenbarth
Senior Vice President – Western Region
Avis Budget Group, Inc.
Member
Kevin Fat
Chief Executive Officer
Fat Family Restaurant Group
Member
Ed Fuller
President & CEO
Orange County Visitor Association
Member
Linsey Gallagher
President
Visit Napa Valley
Member
Robert Gleason
President & CEO
Evans Hotels
Member
Joshua Goggins
Vice President of Operations & Sales
Fresno/Clovis Convention & Visitors Bureau
Member
Dan Gordon
Co-Founder
Gordon Biersch
Member
Dan Harvey
Division Vice President
The Hertz Corporation
Member
Ariane Hiltebrand
Director of Marketing Systems & Insights
Sonoma County Tourism
Member
Karen Irwin
President & COO, Universal Studios Hollywood
Executive Vice President, Universal Parks & Resorts
Member
Katherine Janega-Dykes
President & Chief Executive Officer
Visit Santa Barbara
Member
Kerri Kapich
Chief Operating Officer
San Diego Tourism Authority
Member
John Kelliher
Founder
Grapeline Wine Tours
Member
Misti Kerns
President & CEO
Santa Monica Travel & Tourism
Member
Tom Kiely
President & CEO
Visit West Hollywood
Member
Tom Klein
Owner
Rodney Strong Wine Estates
Member
Peter Koch
Vice President of Marketing & Sales
LEGOLAND
Member
William Loughran
COO
Evolution Hospitality
Member
Joani Lynch
Vice President of Marketing & Sales
Mammoth Resorts
Member
Terry MacRae
Chief Executive Officer
Hornblower Cruises and Events
Member
Jordan Meisner
Senior Vice President - Field Operations
Hyatt Hotels & Resorts
Member
Kelly Miller
President & CEO
Visit Huntington Beach
Member
Jeff Morris
Vice President Global Marketing Communications
Visit West Hollywood
Member
Carla Murray
President, U.S. Western Region, Full Service MxM
Marriott International
Member
Dee Dee Myers
Director
Governor's Office of Business and Economic Development
Member
Rob O'Keefe
President & CEO
Monterey County Convention & Visitors Bureau
Member
Gary Orfield
Director of Tourism Development
Greater Palm Springs CVB
Member
Sima Patel
Chief Executive Officer
Ridgemont Hospitality
Member
Matt Peterson
Vice President of Marketing and Brand Management
Boreal Mt California | Woodward Tahoe | Soda Springs @ POWDR
Member
Howard Pickett
Executive VP, Chief Marketing Officer
San Francisco Travel Association
Member
Ken Potrock
President
Disneyland Resorts
Member
Dennis Quinn
Sr. Vice President, Sales
Universal Studios Hollywood
Member
Wes Rhea
Chief Executive Officer
Visit Stockton
Member
Jennifer Rodriquez
General Manager
The Outlets at Barstow
Member
Cheryl Shallanberger
Vice President of Sales & Marketing
Ventura Visitors & Convention Bureau
Member
Gary Sherwin
President & Chief Executive Officer
Visit Newport Beach
Member
Bobbie Singh-Allen
Executive Vice President and COO
California Lodging Industry Association
Member
Don Skeoch
Chief Marketing Officer
Los Angeles Tourism & Convention Board
Member
Kurt Stocks
President/General Manager
Legoland
Member
Mike Testa
President & CEO
Visit Sacramento
Member
Paul Tormey
Regional Vice President & General Manager California Region
AccorHotels
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Member
Birgitt Vaughn
Director of Global Media Relations
Sonoma County Tourism
Member
Claudia Vecchio
Chief Executive Officer
Sonoma County Tourism
Member
Julie Wagner
Chief Executive Director
Beverly Hills Conference & Visitors Bureau
Member
Benjamin Webster
Office Managing Shareholder
Littler Mendelson PC
Member
Scott White
President & Chief Executive Officer
Greater Palm Springs Convention & Visitors Bureau
Staff
Caroline Beteta
President & CEO/Director of Tourism
Visit California
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Nominating Committee
Chair
Dan Gordon
CEO
Gordon Biersch
Member
Julie Coker
President & CEO
San Diego Tourism Authority
Member
Jeff Eisenbarth
Senior Vice President - Western Region
Avis Budget Group, Inc.
Member
Ed Fuller
President & CEO
Orange County Visitor Association
Member
Sima Patel
Chief Executive Officer
Ridgemont Hospitality
Staff
Caroline Beteta
President & CEO/Director of Tourism
Visit California
Staff
Matthew Sabbatini
Chief Operating Officer
Visit California
Public Relations Committee
Chair
Birgitt Vaughan
Director of Global Media Relations
Sonoma County Tourism
Member
Stephen Andrews
Vice President of Marketing & Sales
Passport Resorts
Member
Annette Brown
Director of Public Relations
Visit Temecula Valley
Member
Jessie Burns
Director of Public Relations
Terranea Resort
Member
Christina Glynn
Communications Director/Film Commissioner
Visit Santa Cruz County
Member
Edna Gutierrez
Senior Manager of Public Relations
San Diego Tourism Authority
Member
Brittney Hendricks
Director of Marketing & Communications
Oxnard Convention & Visitors Bureau
Member
Karna Hughes
Director of Communications
Visit Santa Barbara
Member
Lara Kaylor
Director of Communications
Mammoth Lakes Tourism
Member
Joyce Kiehl
Director of Communications
Visit Greater Palm Springs
Member
Jamie Simpson
Vice President, Global Communications
Los Angeles Tourism & Convention Board
Member
Tracy Spahr
Director of Public Relations
SeaWorld San Diego
Member
Lindsay Swanson
Communications Director
Visit Anaheim
Member
Deborah Wakefield
Vice President, Media Relations
City Pass, Inc.
Member
Natalie Wymer
Vice President of Communications
Wine Institute of California
Staff
Ryan Becker
Vice President of Communications
Visit California
Staff
Angie Pappas
Director of Public Relations
Visit California
Research Committee
Chair
Brett Allor
Senior Director, Marketing Strategy & Research
San Francisco Travel Association
Vice Chair
Joshua Goggins
Vice President of Operations & Sales
Fresno/Clovis Convention & Visitors Bureau
Member
Kimberly Adams
President & CEO
Visit Temecula Valley
Member
Chelsea Benitez
Vice President, Tourism Insights
Los Angeles Tourism and Convention Board
Member
Susan Bruinzeel
Senior Director of Planning and Research
San Diego Tourism Authority
Member
Sheldon Duncan
Vice President, Marketing Strategy & Insights
Universal Studios Hollywood
Member
Bill Hendricks
Professor and Department Head
Cal Poly Recreation Parks & Tourism Administration
Member
Rob O'Keefe
Chief Marketing Officer
Monterey County Convention & Visitors Bureau
Member
Carl Ribaudo
President & Co-Founder
Strategic Marketing Group
Member
Robert Thibault
Chief Executive Officer
Greater Palm Springs CVB
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Rural Committee
Chair
Wes Rhea
Chief Executive Officer
Visit Stockton
Vice Chair
Cheryl Shallanberger
Vice President of Sales & Marketing
Ventura Visitors & Convention Bureau
Member
Kimberly Adams
President & CEO
Visit Temecula Valley
Member
Laurie Baker
Chief Executive Officer
Shasta Cascade Wonderland Association
Member
Julie Benbow
Executive Director
Humboldt County Visitors Bureau
Member
Molly Cano
Tourism Manager
City of San Luis Obispo
Member
Colleen Dalton
CEO
Visit Truckee-Tahoe
Member
Jonathan Farrington
Executive Director
Yosemite Mariposa County Tourism Bureau
Member
Jody Franklin
Executive Director
El Dorado County Visitors Authority
Member
Amy Herzog
Executive Director
Visit Carmel
Member
Joyce Kiehl
Director of Communications
Greater Palm Springs Convention & Visitors Bureau
Member
Melyssa Laughlin
President & CEO
Visit Vacaville
Member
Doug Lueck
Executive Director
Ridgecrest Area Convention and Visitors Bureau
Member
Tony Lyle
Vice President Tourism Development
Lake Tahoe Visitors Authority
Member
Lisa May
Director of Tourism Development
Shasta Cascade Wonderland Association
Member
Lisa Mayo
Executive Director
Tuolumne County Visitors Bureau
Member
Mary Ann McAlea
Senior Vice President
Folsom Tourism Bureau
Member
Elizabeth Nalagan
Assistant to the Director
Ridgecrest Area Convention and Visitors Bureau
Member
Sue Oxarart
Director of Marketing & Communications
Greater Ontario Convention & Visitors Bureau
Member
Rhonesia Perry
Tourism Development & Marketing
San Bernardino County Economic Development
Member
Rhonda Salisbury
Chief Executive Officer
Yosemite Sierra Visitors Bureau
Member
Travis Scott
Executive Director
Visit Mendocino County
Member
Jennifer Talt Lundin
Marketing Manager
Ventura Port District
Member
Kathy Vreeland
Executive Director
Discover Buellton
Member
Sarah Winters
Leisure Sales Director
North Lake Tahoe Chamber/CVB/Resort Association
Staff
Lynn Carpenter
Vice President of Marketing
Visit California
Snow Committee
Chair
Matt Peterson
Vice President of Marketing & Brand Management
Boreal Mt California | Woodward Tahoe | Soda Springs @ POWDR
Vice Chair
Joani Lynch
Vice President of Marketing & Sales
Mammoth Resorts
Member
Amber Burke
Director of Marketing
North Lake Tahoe Chamber/CVB/Resort Association
Member
Carol Chaplin
President & CEO
Lake Tahoe Visitors Authority
Member
Colleen Dalton
CEO
Visit Truckee-Tahoe
Member
Christine Horvath
Director of Marketing
Palisades Tahoe
Member
Katie Hunter
Director of Marketing & Sales
Sierra-at-Tahoe
Member
Eddie Kirsch
Director of Marketing
Big Bear Visitors Bureau
Member
John McColly
Chief Marketing Officer
Mountain High Resort
Member
Michael Reitzell
President
California Ski Industry Association
Member
John Urdi
Executive Director
Mammoth Lakes Tourism
Staff
Lynn Carpenter
Vice President of Marketing
Visit California