Team & Leadership

Committed to Serving California Tourism

Join in on Our Vision

Indusrtry Liasons

Rachel Deveraux
Los Angeles
Rachel Devereaux

Rachel Devereaux comes to Visit California with over five years of account management experience. Her most recent position was in special events sales at OUE Skyspace LA following a promotion from her former role as a group account executive. Prior to Skyspace, Rachel held sales management positions at ADP, a Fortune 500 company with offices worldwide.

Rachel has had a rich appreciation for learning and exploring new cultures while traveling the globe. Originally from Arizona, Rachel is a graduate of the University of Arizona with a major in Communications and a double minor in Business and Spanish, which she speaks fluently. Currently, Rachel resides in Redondo Beach with her husband and puppy. 

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industry liaison
Southern California
Dawn Lindeman

Dawn Lindeman has over 15 years of experience in advertising sales, marketing and customer relations in the publishing industry. Dawn has worked extensively on both B2B and consumer magazines, as well as tourism-related custom publications.

In her experience working in the publishing industry, Dawn has secured print, digital and trade show sponsorship sales and provided clients with opportunities that yielded high visibility, consumer awareness and increased ROI. She has created strategic alliances with manufacturers and retailers during her B2B years to provide a platform to get new products in front of retailers during a roundtable event, generating six-figure sales for newcomers into the mass, grocery and drug industries.

Dawn is a transplant from Chicago, where she received her MBA in Business Administration from Keller Graduate School of Management. She currently lives in Orange County with her two children. Together, they enjoy outdoor adventures all over California.

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Sommer McCormick
Northern California
Sommer McCormick

Sommer McCormick, brings more than 15 years of meeting and event management expertise, producing large- and small-scale events for the tourism industry. Over her career, she has perfected her customer service skills, travel industry knowledge and partnerships with statewide Destination Marketing Organizations (DMOs) and global business partners throughout the Visit California network.

Sommer prides herself on being detailed oriented and goes the extra miles for her clients. She is a California native who enjoys the wealth of California outdoor activities offered throughout the state with her family.

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Regional Rep Jennifer Olson
Jennifer Olson

Jennifer Olson has 20+ years of tourism, marketing, and shopping center/retail experience, including positions with America West Airlines, Tempe CVB, The Mills Corporation, Madison Marquette and Macerich. Jennifer began her own business eight years ago, Olson Marketing, and focuses on assisting shopping centers and retailers with tourism strategies, development, and marketing.

Her experience includes travel industry engagement, multi-media ad campaigns, research, community relations, media relations, event management and sponsorship sales. Jennifer has a B.S. degree in Marketing from Northern Illinois University, holds her CMD and is a member of ICSC.

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Bertin Salas
San Francisco Bay Area
Bertin Salas

With 25 years in the travel and hospitality industry, Mr. Bertin Salas is the passionate Co-Founder of BESI Business Solutions. Bertin is the executor and brain behind sales and revenue strategies.

An energetic multi-tasker, Mr. Salas builds strong relationships with partners and clients around the world and keeps business objectives on track to deliver results. Consulting revenue, sales, marketing and account directors in the industry, Bertin employs a customized approach to identify strategic actions to ensure partners meet their goals and drive productivity. Mr. Bertin is fluent in Spanish and Italian.

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Kelly Wells headshot
San Diego/Orange Counties & Central Coast
Kelly Wells

Kelly served as the Los Angeles Industry Liaison for two years before moving to the role of Director of Client Relations, Southern California. Kelly has over a decade of experience in marketing, communications and community relations, with a specialization in travel- and tourism-related marketing, branding and sales.

Before joining Visit California, she was the Marketing Manager and Marketing Representative for Southwest Airlines where she created, implemented and managed all local marketing strategies for Southwest Airlines in Southern California covering the Orange County, San Diego, Los Angeles and Burbank regions.

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