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California Restaurant Month 2020
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Reserve a spot for 2020 California Restaurant Month

By Melissa Nilssen 09/06/2019

California reigns supreme in all things culinary year-round, but January is the month when the state truly shines. Visit California invites destinations from every corner of the state to participate in the upcoming 2020 California Restaurant Month.

Launched in 2011 and taking place each January, California Restaurant Month puts a global spotlight on the rich diversity and abundance of epicurean experiences throughout the Golden State and positions the state as the No. 1 culinary destination in the country.

Participation in California Restaurant Month is complimentary for destination partners – and the sky's the limit when it comes to how destinations choose to do so. All that is asked is that the destination offers some type of special culinary programming that is unique to January. Options may include a traditional restaurant week event featuring themed or specially priced menus; culinary experiences such as winemaker dinners, farmers market tours, beer tastings; or food festivals or other related programming.

Last year this culinary extravaganza featured a record 40 destinations – from large to small, rural to urban – from all 12 of California's regions, enticing foodie travelers from around the globe to explore and experience amazing regional offerings.

Visit California supports the campaign with a robust strategy including activation of all owned channels, targeted PR outreach to national and regional media, extensive social media content, influencer partnerships, as well as a dedicated California Restaurant Month consultant and toolkit for participating destinations.

Learn more about the 2020 California Restaurant Month here and register now through October 15th to ensure you are a part of this delicious endeavor.



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