Upgrade your browser - Unfortunately, this site has updated features that cannot run on this version of Internet Explorer. Download a free upgrade of Internet Explorer.
GIAB 2023 Mobile Hero
Newsroom Detail Page Back To Newsroom

Visit California’s Global Influencer Advisory Board Meets in Mammoth Lakes

By Kristen Bonilla 06/27/2023

Visit California’s Global Influencer Advisory Board (GIAB) convened at beautiful Mammoth Lakes in the High Sierra on June 12–14 2023, where they discussed current trends in the influencer space. Between meetings, the group also enjoyed some summer skiing and snowboarding and other outdoor activities.

GIAB members meet with Visit California representatives every eight to nine months and help inform the organization’s influencer strategy—while also developing content for their channels. The goal of the board is to keep Visit California at the forefront of influencer marketing while simultaneously training ambassadors for the Golden State.

With a total combined reach of more than 2 million users, the board has eight members and a global reach. Jacob Fu (j@jacobthefu) and Esther JuLee (@estherjulee) of Local Adventurer, Tee George (@_asipoftee_), Ciara Johnson (@hey_ciara) and Brianne Manz (@strollerinthecity) are all from the United States. Emily Jane Johnston (@emilyjanejohnston) is based out of the United Kingdom, Carlos E. Lang @care_much hails from Mexico, and Kyle Mulinder (@barekiwi) lives in New Zealand.

Over two days of meetings, the board discussed:

In addition to hitting the slopes at Mammoth Mountain for some late-season skiing and snowboarding, the group also took pontoon boats out onto Convict Lake, enjoyed a dip in local hot springs, dined in The Village at Gomez’s and the new restaurant Vulcania, and had a closing evening dinner at Dos Alas after a visit to Clocktower Cellar—recently named best apres ski bar by USA Today. Homebase for the week was the Westin Monache Resort.

The influencers arrived at Mammoth Lakes in true ‘Road Trip Republic’ style. One group started from Berkeley with an overnight in South Lake Tahoe and a drive down U.S. Route 395 stopping at the beautiful Mono Lake. The other group started from Los Angeles with stops at Red Rock Canyon State Park, Lone Pine and the incredible Alabama Hills.

Loads of content has already been produced from the trip, including this collab post between Mulinder and @VisitCalifornia.

Related Articles