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Indian Journalists Indulge in the Golden State on Luxury FAM Trip

By Xavier Roque 07/25/2023

Last month, Visit California hosted yet another round of journalists for a luxury familiarization tour of California. This time hailing all the way from India, the group explored a top-tier showcase of experiences in San Francisco, Monterey, Santa Barbara and West Hollywood, where they discovered luxurious lodging, Michelin and fine dining, and various destination adventures.

Media participants included journalists from Travel + Leisure India & South Asia, the Indian edition of the American Luxury travel and lifestyle magazine, and LuxuryLaunches, one of the premium luxury news websites based out of Mumbai, as well as freelance travel and food writer Rupali Dean, who was named as the 'Best Food Writer in the Country' by the Indian Culinary Forum, Western India Culinary Association, and the Ministry of Tourism. 

India Fam In Text

The tour started when the group touched down at the San Francisco International Airport. They checked into the St. Regis San Francisco hotel and enjoyed a sunset sail on the San Francisco Bay with Adventure Cat Sailing Charters, which they followed up with drinks and dinner at the Abaca Filipino Restaurant at Kimpton Alton Hotel.

Over the following days, they toured the Presidio, Golden Gate Park, California Academy of Sciences, Minnesota Street Project, dined at many highly regarded restaurants – including the Michelin-starred Spruce – accommodating all dietary restrictions of attendees.

After driving down to Monterey, they toured Big Sur’s luxurious Post Ranch Inn, explored scenic overlooks at Vista Point, Hurricane Point Rocky and Creek Bridge, and toured the Chef’s Garden upon dining at Lucia at Bernardus Lodge & Spa. The group then headed to Santa Barbara, where they checked into El Encanto, A Belmond Hotel in the Santa Barbara foothills. They enjoyed wine tasting at Margerum Wine Co., a Calafia private charter sailboat tour with Santa Barbara Sailing Center, and a dinner at The Lark.

Finally, they made it to West Hollywood. After checking into the WeHo Hotel at The Sunset Tower Hotel, the group indulged in an afternoon spa experience and a dinner at Hamburger Mary’s. They rose early the next morning to take a guided private hike to Hollywood Hills to visit the iconic Hollywood Sign. Following the hike with brunch at The Butcher’s Daughter, the group had concluded their ultimate California tour.

Visit California staff received incredible support from all DMO partners and met with key PR contacts in all destinations. 

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