Wildfire/Drought Talking Points
Click to download Visit California's current talking points about wildfire and drought.
DOWNLOADCrisis Response
Crisis is universal — and inevitable. While resident and visitor safety must always take top priority, a region’s tourism economy plays a vital role in recovery. Further, sensational media coverage that exaggerates the crisis can do as much harm as the crisis itself.
During times of crisis, Visit California takes a number of steps to assess the extent of crisis and media coverage, and connect affected industry members with resources and experts.
As the crisis subsides, Visit California stands ready to amplify “open for business” messages to restore communities to economic normalcy as quickly as possible.
Together, Visit California and California’s travel and tourism industry can significantly limit the impact of a crisis and shorten the recovery time.
WildfiresCalifornia has faced several severe wildfire seasons in recent years. Along with a variety of activations before, during and in recovery after wildfires, Visit California joined forces with counterpart organizations in Oregon and Washington to help redefine media narratives and raise public awareness about the facts surrounding each wildfire scenario at WestCoastTravelFacts.com.
