Abercrombie & Kent Luxury

Abercrombie & Kent is a luxury tour operator targeting affluent couples and families, known for their high-end service, personalized itineraries and commitment to sustainable tourism. As part of the new rebrand, they plan to fully revamp their entire California portfolio and want to work closely with Visit California and its partners on a luxury campaign with e-marketing, direct mail, on-site activations and advertising in A&K magazine.

A&K is known for its high-end service, personalized itineraries, and commitment to sustainable tourism. With an average booking value of over £22,000 and a typical stay of 12 nights, clients are often more adventurous, seeking unique, culturally immersive experiences focused on outdoor activities, culture, culinary exploration, and wellness. The company operates through three main distribution channels: The Private CluB (UHNW), direct bookings, and B2B.

Recently, A&K secured $500 million in financing from global investment bank Citi. The funds will be used to invest in new tours, expand the business, and enhance technology for an improved customer experience. Additionally, a full re-brand is set to launch in November 2024, making this an exciting time to partner with A&K on a sales campaign, particularly as they focus on expanding their California offerings and targeting new high-spending audiences.

• Inspire super affluent travelers
  A&K caters to the luxury set.
• Multiple touchpoints
  Be featured across web, e-mail, direct mail, advertising and on-site.
• Align with a known audience
  A&K clients have well-defined trip motivators.