Visit California is partnering with Aeromexico Vacations as part of its FIFA World Cup™ 2026 strategy to reach high-intent Mexican travelers actively planning long-haul trips to California. Through Aeromexico Vacations’ integrated planning, booking and trade ecosystem, California is positioned as a compelling World Cup™-inspired destination and an easy extension to a FIFA trip, driving consideration and conversion beyond host cities.
The program delivers an always-on presence for California and partners across Aeromexico Vacations’ consumer and trade channels, embedding the destination at key moments throughout the travel planning and booking journey. This includes digital visibility across Aeromexico Vacations platforms, destination storytelling and trip-planning content distributed via newsletters, premium exposure in Aeromexico lounges across Mexico, and route-focused social content highlighting air access and ease of travel to California.