British Airways Holidays & Wanderlust Media Partnership

Visit California is partnering with Wanderlust Magazine to deliver a high-impact, always-on media campaign, live between February and June 2026.

This opportunity offers participation in a comprehensive, multichannel media campaign in partnership with British Airways Holidays, targeted at high-value travelers and designed to showcase the breadth of California while highlighting the British Airways Holidays offering. The campaign spans a wide range of digital and media elements, including immersive digital experiences, a targeted social media campaign, full-page magazine advertising, online editorial content, podcasts, advertorials and a homepage video takeover. Serving as a dedicated storytelling platform, the campaign allows partners to shape and guide the narrative throughout 2026, with multiple buy-in options available; however, availability is limited based on the number of packages offered.

Tier options and inclusions are outlined below.

Tier 1 - $10,000

• Hero inclusion within full online article
• Inclusion within full-page print ad
• Hero inclusion within immersive digital experience
• Newsletter banner takeover driving to article
• Banner ad driving to article

Tier 2 - $5,000

• Inclusion within article (half page)
• Mid-tier inclusion within immersive digital experience
• Banner ad

Tier 3 - $2,500

• Inclusion within article (quarter page)
• Lower-tier inclusion within immersive digital experience
• Banner ad

• High-impact exposure
  Gain premium visibility across a multichannel mix of digital, social, print and video placements.
• Narrative control
  Leverage a dedicated storytelling platform that allows partners to actively shape and guide how California is positioned.
• Flexible partner participation
  Choose from tiered buy-in options with meaningful editorial and immersive inclusions.