Califoria Edit

California Edit enters its second year as a sharper, more contemporary luxury platform, building directly on the momentum and validated results of the first year. The program deepens its luxury storytelling through GlobalSpa, introduces a new designer collaboration and integrates an aligned premium partner to strengthen California's premium association among India's affluent audience. The program culminates in an on-ground fashion event in Delhi (February–March 2027), bringing fashion, wellness and destination storytelling together into one immersive luxury experience.

Media Partner: GlobalSpa
A premium lifestyle and luxury media platform curating affluent audiences across wellness, travel, fashion and culture.

Designer Collaboration: Under discussion
A new designer collaboration for the second year is currently under discussion with prominent designers. Details — including designer identity, capsule collection concept and social reach — to be confirmed and added once finalized.

Venue: To be decided
Venue selection for the Delhi on-ground event is in progress. First year considerations (contemporary showroom settings and heritage-meets-contemporary cultural venues) remain reference points as options are finalized.

GlobalSpa Content Rollout

• Five destination-led articles on the GlobalSpa website
• Five social posts promoting the destination-led articles across Instagram and Facebook
• Five to seven event-related social posts across Instagram and Facebook, tagging Visit California
• Live Instagram Stories throughout the event with destination tags
• Five to seven YouTube videos, including Shorts
• One post-event website article covering The California Edit
• Brand tags and agreed campaign hashtags across relevant content

Designer collab
Destination storytelling through visuals and couture, highlighting luxury and style through the designer’s social media page (approx. 250,000 followers).

Partner buy-in opportunity: $7,000 per partner

Partner Benefits

• GlobalSpa editorial storytelling – one website article and social media post with over 250,000 luxury and wellness readers (print and digital)
• Dedicated Visit California India Facebook feature – destination spotlight to a targeted digital audience of over 60,000 followers
• On-ground brand visibility – partner branding across event venue, collaterals and digital screens to over 100 HNI audience
• California experience zone and photo opportunity with HNI invitees
• Designer teaser content – creative content inspired by partner USP/landscapes, building pre-event buzz with over 250,000 followers
• Social media event-related post to tag partner
• Live Instagram Stories throughout the event with partner tags
• Integrated storytelling – seamless blend of fashion and destination narrative and HNI event with an amplified social media reach of over 10 million

• Elevated luxury positioning
  Deepen California’s premium brand storytelling through GlobalSpa, reaching India’s affluent audience across wellness, travel, fashion and culture.
• Designer-driven destination storytelling
  Showcase California’s luxury and style through an exclusive designer collaboration blending couture and destination visuals to a followership of approx. 250,000.
• Immersive on-ground experience
  Culminate in a fashion, wellness and destination-led event in Delhi, amplified by extensive multi-platform editorial, social and video coverage.